Recruited to spearhead the transformation (UK/France/Germany/USA) of a predominantly mail order business to an Agile, established competitor in the digital world. I have redefined branding, sales and marketing models and have provided a unified focus on multi-channel growth for customer acquisition and retention. I have led the digital shift with emphasis on eCommerce, email, paid search, social media and digital acquisition and have overhauled the customer experience with consistent… Show more Recruited to spearhead the transformation (UK/France/Germany/USA) of a predominantly mail order business to an Agile, established competitor in the digital world. I have redefined branding, sales and marketing models and have provided a unified focus on multi-channel growth for customer acquisition and retention. I have led the digital shift with emphasis on eCommerce, email, paid search, social media and digital acquisition and have overhauled the customer experience with consistent online/offline messaging.- Provide accurate forecasts to support the definition of a direct budgetary responsibility of $4m.- Execute end-to-end recruitment to hire market leading talent resource including a technical PM.- Launched 2 digital-only brands (B2B/B2C) within just 90 days, securing $1m+ revenue in year 1.- Introduced 101 marketing standards for print and digital channels, plus data analytics and BI.- Established an innovative 5-stage selling model alongside the Managing Director.- Reinvigorated brand identity, introduced multi-channel campaign strategies and upskilled sales and marketing tactics to drive engagement and conversion. - Enabled the business to transition from an almost entirely offline approach to a high-performing online brand with a strong framework for future growth, directly increasing online revenue share by 56%.- Deployed an Agile approach to deliver fast-to-market digital initiatives across eCommerce and paid search and customer engagement channels. - Rolled out a mobile app, establishing a high-performing and targeted customer platform with personalised communication channels and a fully digitalised end-to-end journey, providing a business first, user-friendly mobile solution with a ‘one tap’ approach.- Launched the new Watco eCommerce platform for Group sales/marketing activity within just 120 days. Show less

I was promoted to strategise and lead marketing, operations and reporting, as well as delivering business change programmes. During my time I forged highly productive relationships with internal/external stakeholders to elicit requirements, defined a unified sales approach, deployed automations where possible, defined the higher education/direct to consumer eCommerce strategy and presented informative business impact reports to maximise business understanding and secure sign-off.•… Show more I was promoted to strategise and lead marketing, operations and reporting, as well as delivering business change programmes. During my time I forged highly productive relationships with internal/external stakeholders to elicit requirements, defined a unified sales approach, deployed automations where possible, defined the higher education/direct to consumer eCommerce strategy and presented informative business impact reports to maximise business understanding and secure sign-off.• Orchestrated and delivered sales and marketing transformation sessions• Selected as Business Change Lead, to deliver a renewed UK sales and marketing function with a fully planned strategy and optimised processes.• Appointed as Project Manager to execute the UK Partnerships Programme, supporting university marketing teams to build awareness and acquire student registrations for new online degrees. • Delivered multiple, often concurrent projects such as establishing product sampling policy/processes, producing web development roadmap and enriching business data.• Implemented SalesForce/ExactTarget to create highly automated, fully traceable sales and marketing with accurate and reliable data analytics and reporting.• Acted as Business Lead for the global web transformation programme, interfacing between international cross-functional divisions to establish a consistent approach and customer experience.• Established an in-house marketing services team including the introduction, recruitment, definition and training of 10 staff, including Marketing Executives, Developers, Product Managers and Analysts.• Initiated, developed and implemented data management best practice to support the BD, field and internal sales teams to generate new business opportunities and maximise existing relationships.• Enabled the historically heavily paper-based business to address evolving digital market demand by securing senior sales buy-in for an innovative and sustainable online sales model. Show less

• 2005 to 2010: Pearson PLC: Head of Central Marketing (Higher & Professional Education)• 2002 to 2005: Pearson PLC: Head of Direct Sales (Higher & Professional Education)• 2001 to 2002: Goldshield Healthcare: Head of Strategy• 2000 to 2001: Goldshield Healthcare: Head of UK Mail order• 1999 to 2000: Goldshield Healthcare: Senior Marketing Strategist