Lisa A. Ormerod Email and Phone Number
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I am a passionate communicator. I love to create strategy that supports the business mission yet delivers great customer experience. I am a communications leader who has built a high performance teams who focuses on creating and delivering quality communications to a busy audience. I have a unique combination of design expertise and marketing savvy. I started my career as a web designer and multi-media producer, then moved into marketing to get experience in understanding customers and driving strategy. My experience and expertise ranges from building high performing creative teams, developing brands, communicating through omni channel campaigns. I love to co-create creative strategy collaborating with business and technology to meet the goals of the business with keeping the customer experience at the heart. See samples of Lisa's work at http://be.net/lisaormerod Specialties: Communications Leader | Creative Strategy | Content Strategy | Storytelling | Brand Development | B2C and B2B Specialist | Project Management | Team Building | Creative Management | Graphic Design | Art Direction | Creative Direction |
Willis Towers Watson
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Director Marketing Communications - Benefits Delivery And AdministrationWillis Towers WatsonSan Francisco, Ca, Us
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Director Marketing Communications - Benefits Delivery & AdministrationWillis Towers Watson Dec 2015 - PresentSan Francisco Bay AreaBuild, direct and manage a creative team of designers, writers, and marketers responsible for consumer outreach for a private Medicare, Individual and Family plan marketplace. Develop workflow streamlining processes and create efficiencies for multi-channel consumer facing interactions. Organize and run cross channel groups to develop governance, unify, and improve customer experience.- Organized communications teams to develop editorial and graphic style guide for new branding, including taxonomy and preferred terms use across channels- Created annual Content Summit and Cross-channel content workgroup, providing a forum for content creators to share best practices, develop processes on how to support business strategy -
Senior Manager Benefits MarketingTowers Watson Dec 2013 - Dec 2015San Francisco Bay AreaDevelop marketing strategy and execute communications for the Exchange Solutions division of Towers Watson.
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Chief Creative InstigatorVisual Improv Jun 2013 - Jun 2014San Francisco Bay AreaCombining the games of theater improv and artists, these classes, workshops and retreats helps beginners and masters alike to grow confidence in creating outside of traditional methods. visual improv focuses on experience versus product or finished piece. It is meant to be a practice that assists the learner in creating, whether they are visual artists, actors, writers, computer programmers or bankers. The games, or exercises, open up attention, shift perspective, and enable experiment in a non-judgmental environment.
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Marketing ManagerTaproot Foundation Jun 2013 - Dec 2013San Francisco, CaThe project was a strategic repositioning for a local non-profit, WAGES, a coop incubator assisting immigrant and low income women learn and run their own business. Auditing marketing materials, conducting discovery interviews, amassing competitive information to start the rebranding process for a non-profit that is expanding their offerings. Rewriting strategic positioning statement and key messages. -
Strategic Creative And Marketing ConsultantIndependent Strategic Marketing And Design Consultant Jan 2012 - Dec 2013San Francisco, CaUCLA Anderson Executive EducationDevelop and execute communication strategy for Medical Marketing Program. Engage potential participants from pharmaceutical, medical device, and biotechnology industries through a strategy of research, competitive analysis and collaboration with curriculum development team to produce marketing and sales materials. Vision 2020Create communications for their national campaign to mobilize and engage first-time voters and non registered voters through a strategy of live events, printed materials, web and social media throughout the 2012 presidential campaign.
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Marketing ManagerBlue Shield Of California 2010 - 2012San FranciscoCreated and managed marketing campaigns focused on acquisition and retention of customers by building community through content strategy. Managed cross-functional areas to develop product campaigns, and build consensus. Collaborated with key stakeholders and managed multiple projects in a deadline driven environment. • Developed new strategy to deliver web-based material increased site traffic by over 450%• Reworked email strategy resulting in increased open and click-thru rates by 10%• Originated annual marketing calendar integrating all product and marketing campaigns and identifying opportunities to align projects and messaging• Streamlined workflow and process for marketing campaign resulting in an increase in productivity and faster deliverables• Led a team of 10 people to produce a biannual product campaign, facilitated weekly meetings, communicated progress to key stakeholders and managed all issues and risks• Negotiated project consensus in a matrixed organization aligning goals and outcomes -
Sr. Account Manager, National Accounts Strategic Marketing & DesignAetna 2005 - 2010Greater Philadelphia AreaDeveloped and executed client communications and strategic, customized marketing focused on acquisition and retention of customers. Collaborated with key stakeholders, senior sales and product development teams to increase market share, and enhance customer loyalty. Established and maintained positive relationships with external vendors. • Managed accounts for clients in Pharmaceutical, Finance and Tech industries• Collaborated with key stakeholders to develop customized communications and event support -
Digital Producer, National Accounts, Strategic Marketing & Design GroupAetna 2003 - 2005Greater New York City AreaProduced custom targeted digital marketing materials for National Accounts (3000+ employees) sales force. Served as mentor to project managers, writers, designers and developers. Developed and managed $500,000 budget.• Introduced and developed best practices for rich media use in marketing campaigns• Played key role in evaluation and training of company re-branding
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Senior Art DirectorAetna Intelihealth 2002 - 2003Blue Bell, PaMulti-functional creative responsibilities for respected web-based health magazine. Partnered with academic leaders at Harvard University, University of Pennsylvania Dental School and Columbia School of Dental Health to produce educational health content including articles, interactive tools, and videos.• Designed and directed online educational interactive media• Developed information architecture for online projects• Created award winning medical illustrations
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PrincepalLo Ok Design 2000 - 2002Consultant for marketing solutions for small business and non-profit's first entrance into online marketplace. Created and conceptualized online brand identities, and specialized content.
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Creative Director New ProductsRealtime Media 1998 - 2000• Led the creative development of new promotional games
Lisa A. Ormerod Skills
Lisa A. Ormerod Education Details
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Marketing -
Fine Arts, Art Criticism -
Painting, Printmaking
Frequently Asked Questions about Lisa A. Ormerod
What company does Lisa A. Ormerod work for?
Lisa A. Ormerod works for Willis Towers Watson
What is Lisa A. Ormerod's role at the current company?
Lisa A. Ormerod's current role is Director Marketing Communications - Benefits Delivery and Administration.
What is Lisa A. Ormerod's email address?
Lisa A. Ormerod's email address is ok****@****mac.com
What is Lisa A. Ormerod's direct phone number?
Lisa A. Ormerod's direct phone number is +141589*****
What schools did Lisa A. Ormerod attend?
Lisa A. Ormerod attended The Wharton School, University Of Pennsylvania, Pennsylvania Academy Of The Fine Arts.
What skills is Lisa A. Ormerod known for?
Lisa A. Ormerod has skills like Strategic Marketing Consultancy, Content Strategy, Marketing Communications, Creative Direction, Branding And Identity, Strategic Communications, Project Management, Integrated Marketing, Creative Management, Web Project Management, Marketing Management, Marketing Strategy.
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