Lisa A. Ormerod Email & Phone Number

San Francisco, Ca, Us

San Francisco Bay Area

Build, direct and manage a creative team of designers, writers, and marketers responsible for consumer outreach for a private Medicare, Individual and Family plan marketplace. Develop workflow streamlining processes and create efficiencies for multi-channel consumer facing interactions. Organize and run cross channel groups to develop governance, unify, and improve customer experience.- Organized communications teams to develop editorial and graphic style guide for new branding, including taxonomy and preferred terms use across channels- Created annual Content Summit and Cross-channel content workgroup, providing a forum for content creators to share best practices, develop processes on how to support business strategy

San Francisco Bay Area

Develop marketing strategy and execute communications for the Exchange Solutions division of Towers Watson.

San Francisco Bay Area

Combining the games of theater improv and artists, these classes, workshops and retreats helps beginners and masters alike to grow confidence in creating outside of traditional methods. visual improv focuses on experience versus product or finished piece. It is meant to be a practice that assists the learner in creating, whether they are visual artists, actors, writers, computer programmers or bankers. The games, or exercises, open up attention, shift perspective, and enable experiment in a non-judgmental environment.

San Francisco, Ca

The project was a strategic repositioning for a local non-profit, WAGES, a coop incubator assisting immigrant and low income women learn and run their own business. Auditing marketing materials, conducting discovery interviews, amassing competitive information to start the rebranding process for a non-profit that is expanding their offerings. Rewriting strategic positioning statement and key messages.

San Francisco, Ca

UCLA Anderson Executive EducationDevelop and execute communication strategy for Medical Marketing Program. Engage potential participants from pharmaceutical, medical device, and biotechnology industries through a strategy of research, competitive analysis and collaboration with curriculum development team to produce marketing and sales materials. Vision 2020Create communications for their national campaign to mobilize and engage first-time voters and non registered voters through a strategy of live events, printed materials, web and social media throughout the 2012 presidential campaign.

San Francisco

Created and managed marketing campaigns focused on acquisition and retention of customers by building community through content strategy. Managed cross-functional areas to develop product campaigns, and build consensus. Collaborated with key stakeholders and managed multiple projects in a deadline driven environment. • Developed new strategy to deliver web-based material increased site traffic by over 450%• Reworked email strategy resulting in increased open and click-thru rates by 10%• Originated annual marketing calendar integrating all product and marketing campaigns and identifying opportunities to align projects and messaging• Streamlined workflow and process for marketing campaign resulting in an increase in productivity and faster deliverables• Led a team of 10 people to produce a biannual product campaign, facilitated weekly meetings, communicated progress to key stakeholders and managed all issues and risks• Negotiated project consensus in a matrixed organization aligning goals and outcomes

Greater Philadelphia Area

Developed and executed client communications and strategic, customized marketing focused on acquisition and retention of customers. Collaborated with key stakeholders, senior sales and product development teams to increase market share, and enhance customer loyalty. Established and maintained positive relationships with external vendors. • Managed accounts for clients in Pharmaceutical, Finance and Tech industries• Collaborated with key stakeholders to develop customized communications and event support

Greater New York City Area

Produced custom targeted digital marketing materials for National Accounts (3000+ employees) sales force. Served as mentor to project managers, writers, designers and developers. Developed and managed $500,000 budget.• Introduced and developed best practices for rich media use in marketing campaigns• Played key role in evaluation and training of company re-branding

Blue Bell, Pa

Multi-functional creative responsibilities for respected web-based health magazine. Partnered with academic leaders at Harvard University, University of Pennsylvania Dental School and Columbia School of Dental Health to produce educational health content including articles, interactive tools, and videos.• Designed and directed online educational interactive media• Developed information architecture for online projects• Created award winning medical illustrations

Consultant for marketing solutions for small business and non-profit's first entrance into online marketplace. Created and conceptualized online brand identities, and specialized content.

• Led the creative development of new promotional games

Certificate, Marketing

Bfa, Fine Arts, Art Criticism

Activities and Societies: Assistant to law professors Lani Guinier and Susan Sturm. Involved in group, Racetalks Initiatives.

Bfa, Painting, Printmaking

Activities and Societies: Art talks Muse Gallery