Lisa Johnston

Lisa Johnston Email and Phone Number

Chief Marketing Officer | Board member | Passionate Executive leading B2B/B2C Go to Market @ SBI, The Growth Advisory
Lisa Johnston's Location
Austin, Texas, United States, United States
Lisa Johnston's Contact Details

Lisa Johnston work email

Lisa Johnston personal email

n/a
About Lisa Johnston

Lisa Johnston is a multi-turn Chief Marketing Officer, Chief Sustainability Office and Board member, with a track record of driving growth through transformational brand strategies and creating high velocity global digital demand engines that reach both consumer and business audiences. Delivering SaaS, software, systems and services offerings across both private equity and publicly-listed ownership models, Lisa has built a successful track record leading business transformations to subscription and building strong industry partnerships that serve customers and instill loyalty.For over 30 years, Lisa has worked behind the scenes advancing team capabilities as Board Member at SBI Growth, as CMO at Auctane - a Thoma Bravo company, as CMO at AVEVA - a publicly listed company on the London Stock Exchange, as Managing Director of Marketing across the Vista Equity Partners portfolio, as well as multiple software, systems and services executive roles at IBM.With an engineering background that instills data-inspired decision making and a love for problem solving, Lisa brings passion for talent development through skill-building and best practice training that raises the game for individuals, teams, and businesses and ultimately delivers greater value to the customers served.

Lisa Johnston's Current Company Details
SBI, The Growth Advisory

Sbi, The Growth Advisory

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Chief Marketing Officer | Board member | Passionate Executive leading B2B/B2C Go to Market
Lisa Johnston Work Experience Details
  • Sbi, The Growth Advisory
    Board Member
    Sbi, The Growth Advisory Jun 2023 - Present
    Wyckoff, New Jersey, Us
  • Auctane
    Chief Marketing Officer
    Auctane Aug 2022 - Jun 2024
    Austin, Texas, Us
    Navigating the complex landscape of global shipping and logistics presents new challenges for fast-growing brands every day. I was proud to lead Marketing at Auctane, where we we serve and champion these businesses every day. The people of Auctane are shipping and software experts with a passion for helping businesses move their ideas, dreams, and innovations around the globe. Our software solutions power billions of shipments every year and enable businesses to manage complex logistic channels with ease, optimizing their time, energy, and resources. Auctane brands include ShipStation, Stamps.com, Packlink, ShippingEasy, ShipWorks, ShipEngine, Endicia, Shipsi, GlobalPost and Metapack.
  • Aveva
    Chief Marketing Officer And Chief Sustainability Officer
    Aveva Nov 2018 - Aug 2022
    Cambridge, Gb
    Lisa served as Chief Marketing Officer and Chief Sustainability Officer at AVEVA, the global leader in engineering and industrial software, driving digital transformation across the life cycle of capital-intensive industries. Lisa was responsible for customer and prospect engagement, global go-to-market initiatives and leading the growth of brand around the world. In 2020, Lisa took on the added role of leading AVEVA in developing its sustainability strategy and plan, one that delivers human, economic, and environmental value.
  • Vista Consulting Group
    Managing Director Of Marketing
    Vista Consulting Group Aug 2015 - Nov 2018
    Managing Director of Marketing for Vista Consulting Group, the operating consulting arm of Vista Equity Partners, a leading private equity firm investing in software, data and technology-enabled businesses, with over $30 billion of capital assets under management. Leader of the Marketing Practice within Vista Consulting Group, a team of subject matter experts who work in conjunction with company CEOs, CMOs and Vista Equity Partners’ professionals by consulting and advising Vista companies to build marketing capabilities that strengthen their impact, solve growth and go-to-market challenges, and collaborate in creation of best practices. In this role, Lisa was responsible for leading marketing strategy, branding, positioning and messaging, demand generation, content strategy, analyst and public relations consulting to Vista’s portfolio companies.
  • Ibm
    Vice President, Ibm Power Systems
    Ibm Jul 2013 - Aug 2015
    Armonk, New York, Ny, Us
    IBM’s CMO for global marketing of IBM Power Systems, leading business transformation through marketing strategy and execution that re-positioned the brand for growth as an open innovation platform for Big Data. Responsible for leading a multi-million dollar marketing engine driving a multi-billion dollar business, capturing Big Data and Analytics workloads and the industry shift to scale-out architectural design for cloud data centers. Led marketing strategy, competitive and product marketing, branding and brand expression, messaging, content development and offers, demand generation including digital campaigns, events and sales enablement. Drove original market research including customer testing, client focus groups, industry analyst consults, and social listening studies to optimize positioning during rapid category transition. Grew positive industry analyst relations and regularly briefed over 100 analysts and led public speaking opportunities to reach 1000s including press.
  • Ibm
    Vice President, Ibm Smarter Computing
    Ibm Apr 2012 - Jun 2013
    Armonk, New York, Ny, Us
    Leader of IBM's corporate-wide initiative for Smarter Computing, IBM’s IT infrastructure strategy that enables a smarter planet, and empowers organizations to unleash innovation through Cloud, Big Data, Social and Mobile technologies, resulting in campaign growth of 80% year-to-year. Responsible for defining IBM’s thought leadership marketing strategy on the future of the data center. Led strategy, branding, product selection, message strategy, and reference architectures. Drove innovative and relevant market execution through digital outreach to clients increasing asset downloads 135% and digital registrations 9X year-to-year. Developed client proof-points through client references, videos and case studies, and built an audience with the first Smarter Computing Magazine targeting CIOs and IT leaders, attracting contributions from industry leaders
  • Ibm
    Director, Ibm Information Management Marketing
    Ibm 2008 - Apr 2012
    Armonk, New York, Ny, Us
    Led IBM's Information Management global demand systems and market segment management organizations to exceed marketing contribution and business objectives through creation of differentiated themes driving campaigns, fully integrated digital strategies, best-of-breed event strategies, and initiatives to re-invent campaign execution to enable self-nurture and automated responded progression. Our results consistently exceeded our targets through continually challenging the status quo and through strong collaboration and partnership with sales.Led the IBM IOD Conference in North America (over 9000 attendees) and created and execute the first pan-European IBM Software Conference.
  • Ibm
    Director, Emerging Lines Of Business, Applications On Demand, Global Technology Services
    Ibm 2006 - 2008
    Armonk, New York, Ny, Us
    Led the creation of three new lines of business for Applications on Demand (formerly Corio), extending the opportunity for newly-acquired standardized ASP service model. Launched new emerging lines of business for hosting and applications management of Siebel CRM, PTC Windchill and other applications. Led business case development and execution, defined product roadmap, built a team of offering managers, solution architects and sellers, and lead ISV relationships to build new offerings and new routes to market.
  • Ibm
    Director, Software As A Service Isv Offerings, Global Technology Services
    Ibm 2005 - 2006
    Armonk, New York, Ny, Us
    Led integration of Applications on Demand into the Siebel Pharma on Demand solution, driving $50M of unique opportunity pipeline and strategically creating a first example of an enterprise on demand solution of full services from consulting through hosting delivery, including application software, priced in a per-user subscription model.
  • Ibm
    Ibm Power Systems Product Marketing, Systems & Technology Group
    Ibm 2003 - 2005
    Armonk, New York, Ny, Us
  • Ibm
    Ibm Solutions & Customer Set Marketing, Systems & Technology Group
    Ibm 2000 - 2003
    Armonk, New York, Ny, Us
  • Ibm Smarter Cities - Ibm Service Corp
    Executive Service Corp Volunteer
    Ibm Smarter Cities - Ibm Service Corp Jul 2011 - Aug 2011
    I served as an executive service corp volunteer on a six-person IBM team for IBM's Smarter Cities Challenge in Townsville, Australia, consulting and leading development of IT strategies for community initiatives on energy sustainability, data management and social media community initiatives.

Lisa Johnston Education Details

  • University Of Pennsylvania
    University Of Pennsylvania
    Chemical Engineering

Frequently Asked Questions about Lisa Johnston

What company does Lisa Johnston work for?

Lisa Johnston works for Sbi, The Growth Advisory

What is Lisa Johnston's role at the current company?

Lisa Johnston's current role is Chief Marketing Officer | Board member | Passionate Executive leading B2B/B2C Go to Market.

What is Lisa Johnston's email address?

Lisa Johnston's email address is li****@****ane.com

What schools did Lisa Johnston attend?

Lisa Johnston attended University Of Pennsylvania.

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