NewPath is a digital therapy company addressing the assessment and treatment of mental and behavioral health issues. We create virtual reality, augmented reality, and mobile applications. We also conduct accredited workshops for professionals who want to understand the underlying psychology in immersive experiences and how those in-clinic and at-home apps may address unwanted emotions and behaviors. As CEO, my role is to:* Lead the company from strategy to execution on all business lines, operations, and long-term product strategy* Manage all community programs including veterans, innercity and underserved population programs wherein we use virtual reality to address stress, trauma and encourage self expression including Tech in the Tenderloin, Larkin Street Youth, Girls and Boys Club of San Francisco* Create and conduct several industry events including Consciousness in VR, Workplace Wellness, VR Wellness Unconference and a VR (now XR) Wellness Hackathon sponsored by Google and HTC* Established and fostered relationships with psychology associations, hospitals, and hundreds of virtual technology developers* Built 3D spaces and participated in several metaverses builds. Conducted events inside those spaces related to: art, role playing, forest bathing, storytelling, legacy preservation, peer-to-peer DBT skills practice, peer-to-peer weekly meetups

At Innovatory.io, I've been at the helm of strategic consultations, spearheading design and development services that have had a transformative impact on our clients' ventures.Responsibilities:* Directed end-to-end project cycles, from conceptualization to market launch.* Managed cross-functional teams to deliver high-quality design and development projects.Key Accomplishments:* High-Profile Clients: Strategically consulted for industry giants like Netflix and Discovery Channel, providing them with insights that have been instrumental in their digital transformations.* Green Energy Initiatives: Successfully advised six green energy/green tech clients, positioning them for increased market share and growth.Metrics:* Client Growth: Increased client acquisition by 50% in the first year, setting a new growth record for the company.* Project Success Rate: Achieved a 95% project success rate, far exceeding industry norms.Community and Advocacy:* Sequoia Hospital: Volunteered at Sequoia Hospital, contributing to community welfare and improving patient experiences.* Advocacy: Actively engaged in community advocacy, aiming to make technological advancements more accessible to the public.

As the host of Lisacast, a technology and media podcast boasting 95,000 listeners, I've had the privilege of engaging with some of the brightest minds in the industry.Responsibilities:* Content Curation: Curated and presented high-quality, informative content on a range of topics, from technology trends to entrepreneurship.* Interview Coordination: Managed the full cycle of episode production, including guest outreach, scheduling, and post-production.Key Accomplishments:* Esteemed Guests: Conducted interviews with industry leaders and influencers, such as John Battelle, Rafe Needleman, and John Gilmore, among others.* Industry Influence: Elevated the platform to become a respected voice in the technology and media sectors.Metrics:* Listener Growth: Grew the listener base from a modest start to a staggering 95,000.* Episode Count: Produced over 500 episodes, each receiving an average of 18,000 listens.Mentorship: * Offered mentorship and career guidance to up-and-coming professionals in the tech industry.* Educational Impact: Through the podcast, educated the public on key trends and advancements in technology and media.

Served as the operational and marketing fulcrum of NamePlace, a marketplace connecting civic programs with corporate sponsorships.* Engineered operational systems and customer acquisition strategies that generated over $15 million in sponsorship inventory.* Forged alliances with 100+ municipal offices and organizations to enact community betterment.* Orchestrated the end-to-end user experience, from site specification to customer support, while managing an international team.* Gave talks and company pitches resulting in a round of angel funding.

In my role as CEO of Communicate.io, a precursor to my consulting firm, Innovatory, I helmed strategic initiatives across branding, software development, advertising, and distribution.Responsibilities:* Strategic Oversight: Directed the company's overall strategy in branding, creative development, and software solutions.* Client Relations: Managed high-value contracts and ensured the delivery of top-quality service.Key Accomplishments:* WebVan Campaign: Orchestrated successful awareness campaigns for WebVan, driving customer acquisition and brand recognition.* Consulted with Cisco to improve their business development, design, productions, and quality assurance processes.* Efficiency Project at Interactive Bureau: Implemented an organizational behavior project that cut unnecessary agency costs by 40%, benefiting both clients and the company. I applied Career Pathing and increased employee satisfaction to 100%.Metrics:* Cost Savings: Achieved a 40% reduction in unnecessary agency costs through targeted organizational behavior initiatives.* Revenue Growth: Consistently expanded revenue streams through strategic partnerships and client engagements.Cultural and Industry Impact:* Leadership: Focused on building a culture of innovation and efficiency, setting a high standard for the industry.

As a Co-founder and CMO at Grabbit, a real-time social commerce platform, I played a pivotal role in shaping the technical and marketing dimensions of the startup.Responsibilities:* Technical Writing & Architecture: Crafted comprehensive patent and specification documentation, showcasing my prowess as a technical writer and architect.* Marketing Strategy: Devised the go-to-market strategy, focusing on user engagement and partner collaborations.Key Accomplishments:* Intellectual Property: Authored a 75-page patent documentation, providing a robust legal framework for Grabbit's unique technology.* Product Architecture: Played a key role in the architectural design of the Grabbit application, ensuring seamless functionality and user experience.Metrics:* Intellectual Capital: Successfully filed patent documentation, thereby adding significant intellectual value to the company.* Team Management: Built and led a cross-functional team of developers, marketers, and designers.Cultural and Industry Impact:* Innovation: Set the stage for disruptive technologies in the social commerce landscape through Grabbit's unique product offerings.

In my capacity as the Director of Client Services and Production at EuroRSCG, a full-service SF ad agency, I had the dual responsibility of overseeing production and ensuring the highest standards of client services for 29 clients, each averaging $750k in account value.Responsibilities:* Organizational Behavior: Implemented strategies to place employees where they would be most effective, enhancing productivity and job satisfaction.* Production & Quality Audit: Managed production while maintaining rigorous quality checks across all accounts.Key Accomplishments:* High-Value Client Engagements: Successfully managed complex projects for clients like Applied Biosystems, eLance (now Upwork), and the San Francisco Examiner.* Operational Efficiency: Through quality and efficiency audits, optimized client services, thereby improving both revenue and customer satisfaction.Metrics:* Client Portfolio: Managed a diverse portfolio of nearly 30 clients, each contributing an average of $750k in account value.* Efficiency Gains: Achieved significant gains in operational efficiency through targeted organizational behavior projects.Cultural and Industry Impact:* Leadership: Established a culture of quality and efficiency, significantly improving the agency's reputation and client retention rates.

As the Vice President of Marketing at BlogTalkRadio, a pioneering internet radio show and podcast recording platform, I spearheaded diverse initiatives that redefined the company's brand and operational efficiency. In this role, I was responsible for the overall marketing strategy and business development on the West Coast.Strategic Development & Branding: Redesigned the company's logo, website, marketing materials, and host dashboard, aligning them with our core values and mission. The rebranding resulted in a more cohesive and user-friendly experience, elevating our position in the market.Content Curation & High-Profile Engagements: Took a hands-on approach in setting up new categories and strategically placing high-profile hosts and guests, including personalities such as the Obamas. This contributed to a more diversified and engaging content portfolio for our listeners.Operational Efficiency: Revamped the production processes, implementing workflows that improved daily broadcasting efficiency. These changes led to a more streamlined operation, accommodating hundreds of live shows broadcast each day.Personal Podcasting Milestone: Concurrently, managed my own technology and media-focused podcast, growing its listenership from 800 to 40,000. This experience lent me first-hand insights into the challenges and opportunities our hosts faced, enriching my role at BlogTalkRadio.Mentorship: Served as a mentor to new hosts, providing them with the essential tools and insights to launch and manage successful podcasts. This mentorship program added value to our service, enhancing host retention and satisfaction.By integrating a mix of branding, content curation, and operational efficiencies, I succeeded in elevating BlogTalkRadio's brand, expanding its audience, and streamlining its operations.

As the Assistant Director at Ourmedia.org, a user-generated content library, I led partnership and sponsorship development as well as UI/UX development.Responsibilities:* Business Development: Created partnership and sponsorship programs, expanding the site's reach and user base.* Content Management: Oversaw the aggregation and curation of long-tail content across various categories.Key Accomplishments:* Growth Strategy: Successfully attracted new partners and sponsors, thereby growing the platform's footprint.* Community Engagement: Built a vibrant community of content creators and consumers, facilitating rich interactions.* Gave talks for the company at universities, startup networking events, and conferences.Metrics:* User Growth: Achieved significant growth in active users and contributors to the platform.* Partnership Deals: Secured multiple high-value partnership and sponsorship contracts.* G

At TikGames, I was responsible for developing and executing various marketing campaigns, including those for mobile and GPS location-based games.Responsibilities:* Marketing Strategy: Developed comprehensive marketing plans to promote mobile and GPS-based games.* Campaign Management: Led the execution of marketing campaigns from concept to completion.Key Accomplishments:* Market Penetration: Successfully introduced new mobile games to a broad audience, achieving notable market penetration.* Branding: Elevated the TikGames brand through targeted marketing campaigns and partnerships.Metrics:* Campaign Reach: Achieved extensive reach through multi-channel marketing campaigns.* User Acquisition: Gained a substantial number of new users for TikGames' product offerings.

Steered the development and optimization of a rewards program within Experian's data-rich advertising and publisher network.Responsibilities:* Program Design: Conceptualized and executed a multifaceted rewards program to increase user engagement.* Data Analysis: Utilized Experian's extensive data capabilities to fine-tune the program for maximum impact.Key Accomplishments:* Loyalty Increase: Elevated user retention and engagement rates significantly through the rewards program.* ROI Enhancement: Achieved a higher return on investment for marketing spend by optimizing the rewards scheme.Metrics:* User Retention: Saw a substantial uptick in user retention rates year-over-year.* Program Participation: Achieved high levels of participation in the rewards program, exceeding initial projections.

Directed eFax's inaugural web team, navigating the company through a pivotal growth phase from 80k to over 10 million users.Responsibilities:* Team Management: Assembled and led the first web team, setting the stage for exponential user growth.* Strategic Planning: Developed and implemented strategies to scale the user base effectively.Key Accomplishments:* Explosive Growth: Played a crucial role in scaling the user base from 80k to over 10 million.* Product Enhancement: Introduced new features that contributed significantly to user engagement and retention.Metrics:* User Growth: Witnessed a dramatic increase in user numbers, achieving over 10 million within a year.* Feature Adoption: Saw high levels of engagement with newly introduced product features.

Managed and analyzed search term data for Netscape's Search page while pioneering advertising and sponsorship models for Netscape.com.Responsibilities:* Data Analysis: Analyzed search term data to optimize the user experience and advertising opportunities.* Sponsorship Models: Developed the first advertising and sponsorship models for Netscape.com.Key Accomplishments:* Monetization: Successfully implemented new revenue streams through advertising and sponsorship models.* Search Optimization: Improved the user experience by optimizing search functionalities based on data analysis.Metrics:* Revenue Generation: Achieved significant revenue through the newly implemented advertising and sponsorship models.* User Engagement: Improved user metrics such as dwell time and click-through rates based on search term analysis.

Managed projects for Apple, Hewlett-Packard, Macromedia, Intuit, Broadvision, FairIssac, AMPEX, and others. Wrote and managed schedule and deliverables from the team, wrote technical specs, and wrote HTML. Apple has us create an interactive CD called eWorld, an interactive social network. I handbuilt websites for Intuit and AMPEX.

Orchestrated global account payable workflows for this worldwide advertising agency with $96 million in revenue, significantly streamlining operations.Responsibilities:* Accounts Payable: Oversaw the accounts payable department, ensuring timely and accurate payments.* Workflow Management: Optimized workflow projects to increase efficiency across the agency.Key Accomplishments:* Operational Efficiency: Introduced methodologies that substantially streamlined internal workflows.* Cost Management: Played an instrumental role in budget control and cost-effectiveness.Metrics:* Budget Efficiency: Achieved exceptional levels of efficiency in managing a substantial agency budget.* Time Savings: Reduced process times for key financial operations, contributing to overall organizational productivity.

Managed financial claims for this iconic apparel company, introducing several efficiencies in the process.Responsibilities:* Claims Management: Handled all aspects of financial claims, ensuring adherence to organizational and legal guidelines.* Financial Reporting: Prepared detailed financial reports and analyses to support decision-making.Key Accomplishments:* Claims Efficiency: Improved the claims process, resulting in faster turnaround times and higher claim accuracy.* Compliance: Ensured 100% compliance with both internal policies and external regulations.Metrics:* Turnaround Time: Achieved a marked reduction in claim processing times.* Compliance Rate: Maintained a 100% compliance rate throughout tenure, avoiding any legal complications.