•Responsible for driving revenue growth, and delivering performance results, by developing and managing omnichannel Annual Operating Plan within core categories including end-to-end commercialization, launching innovation items, growing Velocity, gaining Market Share, tracking new item performance, and optimizing campaigns based on program ROI and growth impact.•Drive integration across Brand, Creative, E-commerce and Retail via high engagement and leadership of cross-functional collaboration including direction on all marketing strategies, development of marketing briefs, consumer messaging, oversee creative asset development and content creation for brand campaigns. o Includes strategy development and tracking of marketing plan performance across media channels, analyzing sales, distribution, and syndicated retail consumption data to assesses trends, identifying business opportunities and risks to optimize marketing plans.•Owner of omnichannel media plans and consumer communication strategy within brand marketing mix.•Lead omnichannel product portfolio strategy via strong Category Management, and the development of customized insight-lead selling stories, outlining brand point-of-difference to secure additional distribution, leverage in-store trial driving tactics, and grow Velocity in must win sales channels.•Analysis of consumer insights, competitive situation assessments, and omnichannel performance data to drive deep understanding of target consumer and sales channel needs to grow Household Penetration. •Refine positioning, brand voice and brand visual identity across all consumer touchpoints.•Lead New Product Develop process driving profitability growth and commercialization of portfolio line extensions, support Supply Chain quality and cost reduction initiatives, and lead management of packaging.•Manage P&L driving profitability and marketing budget owner with fiscal responsibility to budget allocation.

•Key Marketing team member contributing to business growth over a 3-year period, resulting in positioning the Perfect Snacks® brand for acquisition by Mondelēz International.•Develop and execute annual long-range strategic marketing plans including consumer promotion, market research and assist in new product development. Includes competitive analysis, product mix, SKU rationalization, creative direction through brief writing and managing project timelines.•Key stakeholder in strategic growth planning process and building annual revenue cross-functional KPIs. •Drive trail, awareness and repeat purchase via integrated marketing campaigns growing Household Penetration.•Manage paid, earned, owned media strategy on digital and traditional platforms to drive top of funnel awareness.•Actively gather, analyze, and present business performance assessments using SPINS, Whole Foods Market portal data and internal reports. Translate data into actionable insights that optimize marketing strategy including leading Customer Marketing strategy for Grocery and Natural Channel key accounts.•Hire, train and lead national Field Marketing Team to strategically drive trial and awareness in new markets supporting distribution gains, Velocity growth and trade shows.•Innovation process key contributor including pipeline ideation, validation, market research, commercialization, packaging and project execution.•Primary Marketing counterpart working alongside in-house Creative Agency to develop brand visual identity and establish consistent brand messaging across omnichannel consumer touchpoints.•Manage coupon programs: primary contact for clearing house, assign UPC’s, analyze redemption reports.•Act as liaison between Sales and Marketing delivering on product mock ups, sell sheets, and retail presentations.•Budget owner: build, track and manage annual marketing budget reconciling spend to CFO and Finance Team.

•Analyze and manage monthly data release along with reporting key insights and highlights to the Sales Team •Expert in Nielsen, IRI, Spectra, Mintel, Retail Link, Salient Interactive Miner, SPINS, and Whole Foods Portal Data•Manage Kroger dunnhumby database and provide monthly reports to the Kroger Leadership Team •Supply shopper insights and analysis to assist in Innovation direction and Go-To-Market strategy•Work hand-in-hand with the Account Sales Team to ensure all presentation needs are met for Account level calls •Assists the Marketing Team to provide key insights to be used for Sell Sheets and Marketing communications •Participate in the annual syndicated database re-statement process•Work directly with the Senior Category Manager to ensure that all Sales, Marketing, & Executive Team needs are met •Moderate interaction & supervision from Senior Category Manager to ensure congruency and no missed opportunities

•Create trial and awareness of the Pretzel Crisps® brand through the development, customization and implementation of National and Regional marketing plans•Develop strategic retail marketing program launching the Pretzel Crisps® in an emerging market•Successful marketing activation via influencer seeding and product drops to create a personal connection with the consumer•Hire, manage, train and direct a team of Area Marketing Managers and Demo Specialists •Responsible for “owning” the market, managing a team and budget•Develop and National and Regional relationships with key retailers, influencers and impactful companies; creating and maintaining excitement and a positive brand experience•Proactively identity and spearhead new opportunities in the market, creating programs that maximize brand awareness and affinity•Responsible for developing market goals, tracking and sharing success with teams and top level executives•Responsible for content development and management for all local social media outlets•Be the "voice of the brand"across all Social Media platforms: Facebook, Twitter, Vine, Instagram and Pinterest•Manage the creative process for all local generated POS and brand content, ensuring our brand receives the highest quality of exposure•Collaborate and effectively communicate with Sales team to build relationships at store level that will foster driving incremental display activity, sampling opportunities and retail events•Understand local retailer activation; including but not limited to: product sell in, display building, remerchandising, store hierarchy and community events

•Develop retail marketing programs generating sales, connecting retailers to the brand and exciting the consumer•Generate results measured by scan based incremental sales, household penetration, and Nielsen data•Ensure the successful launch of all new items as measured by All Commodity Volume (ACV) growth•Target events and opportunities such a consumer loyalty programs that can be leveraged with the retailer to drive volume•Analyze data to strategically evaluate and forecast retail programs before and after to estimate return on investment (ROI)•Work opportunistically to pursue business development objectives with alternate channels and distributors•Implement, coordinate, and produce co-promotional retail events with complementing brands outside the organization•Create digital coupons and social media campaigns for specific retailers •Collaborate across multiple divisions with Brand Marketing, Advertising, National Account Managers and Regional Sales•Effectively communicate with Sales team to build and foster relationships that will drive incremental display activity

• Key contributor to the growth and development of a new market to increase company-wide sales goals• Work directly with Regional Marketing and Sales to contribute to market strategy plan • Assist in sales by selling-in and building displays, merchandising, and introducing new flavors at store level• Plan and implement various events in the Tampa community to spread brand awareness to a new customer • Develop a comprehensive social media program targeting the Tampa Bay customer through online activation• Lead and manage the local Demo Specialist team to meet and exceed sales goals • Implement national objectives directed by Sales and Marketing Executives on a local level• Train new staff including counter-parts, interns and demo specialists

• Key contributor to business growth of 200% over a 2 year period resulting in positioning the company for acquisition • Continuing to build brand presence at store level and maintaining growth in all store chains• Regulate product inventory levels in store and ensure product distribution on all authorized product SKUs• Sell-in incremental points of interruption at store level by building relationships with store management• Manage merchandising standards, resets, building displays, filling in distribution voids, and documentation of displays• Monitor market execution and audit merchandising standards • Main point of contact with broker merchandisers and broker retail managers in Greater Boston territory geography

• Help build awareness and trial of the Pretzel Crisps® brand in the Greater Boston Area• Participation in all mobile and interactive marketing initiatives• Build relationships at store level that will foster driving incremental merchandising activity• Assist in sales by filling distribution voids, sell-in displays, merchandising, resets, audits, documentation of displays• Manage regional media partnerships• Develop and manage event calendars and marketing recaps in Microsoft Excel and PowerPoint• Communicate successes, competitive trends, promotions, and opportunities to team and executive management• Responsible for implementing the brand’s social network strategy on Twitter and Facebook• Responsible for completing expense reports and part timer payroll time sheets

• Planned and implemented various promotional events and in-store demos• Top sales performer; consistently exceeded sales goals during in-store demos• Developed lead generation through influencer seeding throughout the Greater Boston Area• Developed a comprehensive marketing report to be reviewed by executive management• Contributed to brand social media campaign using Twitter and Facebook

• Developed a comprehensive marketing plan launching the new BCBGeneration brand• Lead team to promote brand recognition in the Boston community• Planed and implemented various branding events from start to finish• Hosted in-store shopping events• Contributed original content to the brand’s blog site

• Lead URBN intern team while implementing multiple corporate events• Planned and hosted Drexel University’s annual fashion show• Managed various URBN executive events including two vendor expos• Organized multiple executive calendars and manage schedules in Microsoft Excel and Outlook