Lisa Parrish

Lisa Parrish Email and Phone Number

Marketing and Consumer Insights Strategist and Consultant @
Lisa Parrish's Location
New York, New York, United States, United States
Lisa Parrish's Contact Details
About Lisa Parrish

As a Marketing and Consumer Insights Strategist, I utilize various research methodologies to uncover unique and relevant insights, and apply them to your business. My approach typically includes tapping into experts to help find creative solutions, vet new ideas, and gain a better understanding of the future consumer. Incorporating the expert perspective has proven to be invaluable for clients around the globe, providing a distinct competitive advantage. I have worked as a strategic consultant on clients including Google, Procter & Gamble, Bosch, Avon Cosmetics, Xerox, PricewaterhouseCoopers, Scotts Miracle-Gro, Hennessy, Coca-Cola and Lexus Automotive. I split my time between New York and Germany, consulting on global projects.I spent almost a decade as a Director at Faith Popcorn’s BrainReserve where I conducted consumer and industry research through the lens of cultural trends, to identify unique insights for each project. I also created a network of thousands of experts who I interviewed or brought together in a round table format for subject matter insights for consulting assignments, new business pitches, press and speeches. Brands included Bayer, PepsiCo, Home Depot, Coca Cola Japan, Johnson & Johnson and many more. For three years, I was based in Berlin, Germany, to help grow our business internationally. I graduated from Duke University with degrees in both Sociology and Spanish.I wrote this story that found its way into Forbes. http://www.forbes.com/sites/fathom/2013/11/13/traveling-to-discover-the-family-tree-one-persons-german-journey/#7f88cadf8337

Lisa Parrish's Current Company Details
Marketing Consulting

Marketing Consulting

Marketing and Consumer Insights Strategist and Consultant
Lisa Parrish Work Experience Details
  • Marketing Consulting
    Marketing And Consumer Insights Strategist And Consultant
    Marketing Consulting May 2014 - Present
    Greater New York City Area And Berlin, Germany
    As a Marketing and Consumer Insights Strategist, I utilize various research methodologies to uncover unique and relevant insights, and apply them to your business. My approach typically includes tapping into experts to help find creative solutions, vet new ideas, and gain a better understanding of the future consumer. Incorporating the expert perspective has proven to be invaluable for clients around the globe, providing a distinct competitive advantage. I have worked as a strategic consultant on clients including Google, Procter & Gamble, Bosch, Avon Cosmetics, Xerox, PricewaterhouseCoopers, Scotts Miracle-Gro, Hennessy, Coca-Cola and Lexus Automotive. I split my time between New York and Germany, consulting on global projects.
  • Badger & Winters
    Global Planning Director
    Badger & Winters Dec 2013 - May 2014
    Greater New York City Area
    Worked as Strategic Planning Director on Avon, Living Proof, Godiva, and Dick's Sporting Goods.
  • Faith Popcorn'S Brainreserve
    Talentbank Director
    Faith Popcorn'S Brainreserve 2005 - Dec 2013
    New York And Berlin, Germany
    Lisa Parrish worked as the TalentBank Director at Faith Popcorn's BrainReserve, where she provided strategic vision and direction for the global TalentBank of over 10,000 experts. In her role at FPBR, she effectively harnessed expert perspectives and opinions via interviews and round-table panels, and developed expert opinion analyses and cultural insights for client projects, consulting assignments, business development, new business, press and speeches.
  • Finderguy, Inc.
    Cofounder And Vice Chairman
    Finderguy, Inc. 2001 - 2006
    Greater New York City Area
    FinderGuy.com was a start-up internet company created to make shopping easier by locating items or types of stores throughout New York City. The founders created a database logging inventory from every boutique in Manhattan to be able to quickly source specific often hard-to-find items and provide personalized responses to all users. The site was featured in Time Out New York, CBS News, and Howard Stern to name a few.
  • Grey Worldwide / Mediacom
    Media Planning Supervisor
    Grey Worldwide / Mediacom Jan 1999 - Aug 2001
    Greater Los Angeles Area
    Led media planning and helped advise campaigns for Caesars Palace, Autoclub, Edison Electric, and Litton Industries.
  • Team One Advertising
    Senior Media Planner
    Team One Advertising 1996 - 1999
    Greater Los Angeles Area
    Worked on the early segmentation for the Lexus car account and created media plans for Lexus National Print/Broadcast and Interactive, Adidas America, and American Airlines.
  • Foote, Cone, & Belding Advertising
    Media Planner
    Foote, Cone, & Belding Advertising 1994 - 1996
    San Francisco Bay Area
    Developed strategic media plans for Clorox and Levi’s.

Lisa Parrish Skills

Digital Strategy Strategy Integrated Marketing Marketing Strategy Digital Marketing Creative Direction Social Media Marketing Brand Development Marketing Social Media Customer Insight Business Development Advertising Digital Media Creative Strategy Brand Architecture Marketing Communications Mobile Marketing Brand Management Strategic Partnerships Online Advertising New Media Market Research Direct Marketing Public Relations E Commerce Interactive Marketing Copywriting Entrepreneurship Content Strategy Marketing Research Analytics Online Marketing Relationship Marketing Social Networking Publishing Entertainment Recruiting Human Resources

Lisa Parrish Education Details

Frequently Asked Questions about Lisa Parrish

What company does Lisa Parrish work for?

Lisa Parrish works for Marketing Consulting

What is Lisa Parrish's role at the current company?

Lisa Parrish's current role is Marketing and Consumer Insights Strategist and Consultant.

What is Lisa Parrish's email address?

Lisa Parrish's email address is li****@****anka.lk

What is Lisa Parrish's direct phone number?

Lisa Parrish's direct phone number is +121277*****

What schools did Lisa Parrish attend?

Lisa Parrish attended Duke University.

What skills is Lisa Parrish known for?

Lisa Parrish has skills like Digital Strategy, Strategy, Integrated Marketing, Marketing Strategy, Digital Marketing, Creative Direction, Social Media Marketing, Brand Development, Marketing, Social Media, Customer Insight, Business Development.

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