Lisa Blake Email & Phone Number

Florida, United States

St Petersburg, Florida, United States

St Petersburg, Florida, United States

Tampa/St. Petersburg, Florida Area

Effectively manage multi-platform media campaigns and ensure effective results for clients.

Pre and post sales support for the US Emerging Brands market, both new and existing business- Analyzed consumer data pulled from Catalina's shopper database to provide actionable insights to CPG clients - Prepared in-store and digital marketing proposals for clients that maximized return on investment - Worked with cross functional teams to ensure that client's objectives were being met throughout the campaign life cycle - Assembled and aggregated results and analytics for… Show more Pre and post sales support for the US Emerging Brands market, both new and existing business- Analyzed consumer data pulled from Catalina's shopper database to provide actionable insights to CPG clients - Prepared in-store and digital marketing proposals for clients that maximized return on investment - Worked with cross functional teams to ensure that client's objectives were being met throughout the campaign life cycle - Assembled and aggregated results and analytics for client campaigns executed on the Catalina network- Participated in Lean Six Sigma projects that worked to eliminate inefficiencies in processes, one of which reduced the lead time needed to go to market with client proposals by over 8 hours Show less

- Managed the set up and execution of in-store and digital promotions for clients- Served as the primary contact for clients regarding spec collection and implementation of campaigns across the Catalina network- Worked closely with clients and in-house designers to develop creative that enhanced the client's strategic marketing strategies - Collaborated with sales representatives, campaign managers, and clients to provide comprehensive marketing solutions- Completed daily… Show more - Managed the set up and execution of in-store and digital promotions for clients- Served as the primary contact for clients regarding spec collection and implementation of campaigns across the Catalina network- Worked closely with clients and in-house designers to develop creative that enhanced the client's strategic marketing strategies - Collaborated with sales representatives, campaign managers, and clients to provide comprehensive marketing solutions- Completed daily management of campaign budgets- Received 2 "Hats Off" awards for above and beyond efforts in assisting the New Client Development team Show less

- Created media recommendation presentations for Visit Tampa Bay's Summer and Craft Beer campaigns - Assisted media planners and buyers in daily responsibilities including billing, media recommendations, and communicating with advertising sales reps on prospective opportunities for clients- Worked with SQUAD rates to calculate monthly media rebates - Compiled media related competitor information and developed responsive strategies for LegoLand Florida - Assisted in creating… Show more - Created media recommendation presentations for Visit Tampa Bay's Summer and Craft Beer campaigns - Assisted media planners and buyers in daily responsibilities including billing, media recommendations, and communicating with advertising sales reps on prospective opportunities for clients- Worked with SQUAD rates to calculate monthly media rebates - Compiled media related competitor information and developed responsive strategies for LegoLand Florida - Assisted in creating monthly media reconciliations for GTE Financial Show less

Brandon, Fl

- Assisted in events management- Created and maintained reporting- Conducted research on appropriate advertising forums for various clients- Assembled media analytics - Participated in industry specific webinars

Tampa/St. Petersburg, Florida Area

- Drafted various creative briefs for account services team- Tracked and recorded advertisements and social media efforts for multiple clients- Authored press releases for upcoming events- Assisted in set up and implementation of client promotional events- Analyzed and collected appropriate forums for advertising diverse clienteles and conducted extendedmarket research- Assisted in set up for weekly client meetings- Proofread weekly ads for account services team

B.A Mass Communications-Advertising, Mass Communication/Media Studies

Yellow Belt, Lean Six Sigma

Masters Of Arts, Strategic Communications Management