Lisa Paynter Email & Phone Number

Rockford, Minnesota

Responsible for ensuring deliverables consistently meet strategy requirements and the needs of our customers. Revamped look and feel for various WH businesses which included consistent brand messaging through all marketing communication vehicles and governance of the brand portfolio. • Established goal setting and management for branding overhaul• Map customer touch-points to increase brand value• Propose and implement process changes based on touch-point map to provide a better customer experience• Coordinate, create and support brand strategies for WH businesses by surveying, analyzing, clarifying brand messaging, which include personas, value propositions, journey mapping and more• Create copy, design, and produce marketing materials for print, email, and web. • Created brand books that include graphic elements such as fonts, colors, design elements • Created writing guides clarifying brand marketing messaging• Provided print vendor management and communication • Managed website redesigns, that included organization of information, wireframing, and art direction• Create effective design solutions that meet brand standards• Assisted with events and planning• Support marketing and sales team by providing administrative support for Salesforce• Find ways for marketing and sales to leverage Salesforce

Greater Minneapolis-St. Paul Area

Freelance projects include design and production work for Wright-Hennepin Electric, Customer Centered Strategies, BI Worldwide, Padilla, Signature Bank, FLM, Sandy’s Photo Booth, Career Management Services, Capstone, and Quarto.

Shakopee, Mn

Design and layout of long and short documents including brochures, catalogs, spec sheets, white papers, email, magazine ads, and web graphics. Special projects included set-up of print on demand system with print vendor, choosing and organizing a project management system for global use between marketing communication specialists and designers, designing and creating templates/styles for literature system.• Created effective design solutions for marketing on time and within budget• Implemented and organized global corporate digital asset manager (DAM) using Adobe Scene7• Provided print vendor management and communication• Interviewed, managed and trained contract designers to work within brand guidelines• Managed digital file organization system• Extensive involvement with the development and launch of website• Maintained and updated equipment and skills with current trends

Roseville, Mn

Solo producer of brochures, catalogs, flyers, bulk direct mail, trade show booth graphics, web graphics, belt buckles, apparel, and other marketing requirements. • Created brand guidelines for print and production• Created product photo library using Adobe Bridge• Managed design contractors • Controlled print quantities of created marketing collateral • Managed literature room that included mailings, stocking, and organizing

Assisted in a team setting to produce prospecti

Eden Prairie, Mn

Contract position to design, produce and maintain digital art files for user manuals, packaging, labels and silk screen art• Collaborated with engineers to produce technical copy• Managed production of graphic files for up to seven different languages • Produced files for global print vendors

Minnetonka, Mn

Design and layout of brochures, catalogs, spec sheets and other collateral.

Roxbury, Nj

Responsible for designing and producing course brochures, advertisements and signage using QuarkXpress.

Certificate, Ux/Ui

Mini-Masters Of Marketing

Social Media Certificate

Associate Of Applied Science, Graphic Design

Activities and Societies: Winning designer and featured artist of the Promethean Literary and Arts Magazine – 1997