Lisa Pellack Email & Phone Number

Richmond, Bc, Ca

Created and implemented a multi-channel sales strategy that integrated e-commerce, retail stores, direct-to-consumer (D2C), and marketplace leading to a diversified revenue stream. Managed and oversaw relationships with clients and suppliers, encompassing multi-year agreement negotiations, compliance monitoring and strategic development. Managed end-end product lifecycle, ensuring successful market entry and alignment with business objectives.

Chicago, Il, Us

Formulated seasonal and long-term category strategies aimed at enhancing sales, margins and turnover for $300M business. Developed and implemented effective sourcing strategies to optimize supplier relationships and reduce cost. Coordinated and conducted RFI’s and RFP’s, cost analysis, reviewed supplier qualifications resulting in a reduced supplier base to obtain best value for the company. Engaged in international travel to directly collaborate with suppliers on quality control and improvement initiatives, guaranteeing that both products and packaging consistently surpass quality, cost, and delivery standards.

Oversaw all aspects of planning, negotiating, advertising, planogramming, sourcing, inventory management, vendor relations, and team management. Demonstrated a successful track record of collaborating with cross-functional team members by effectively communicating expectations and goals, ultimately resulting in the creation of compelling conceptual assortment presentations to management and driving substantial growth.AccomplishmentsRevitalized the baby area by updating the entire Baby Furniture assortment which resulted in +30% in plus sales.Shifted assortment of baby gear assortment from opening price point to mid price point assortment which has increased sales & margins.Re-balanced assortment of private brand within our layette area to offer a tiered pricing strategy which includes everyday value, 2 for pricing as well as high/low on seasonal categories.Demonstrated excellence in mentoring by developing Associate Buyer to completely run her own area of responsibilityCreated training videos for Baby Hardlines/Layette which resulted in better store execution

Buying responsibility for +850 stores, $110.0 million annual sales volume, including private brands, collections, classifications and dress wear.

Buying responsibility for boys 4-20 including market classification tops, bottoms and collectionsCreated financial plans, merchandising initiatives and assortment plansWorked directly with vendors to negotiate necessary costs and margin requirementsSupported buyer in executing overall strategy for the boys 4-20 area

Buying responsibility for Girls fashion separates including both market and private label Monitored vendor performance to identify and react to deficiencies and opportunities, resulting in sales growth and margin improvementExceeded sales, margin and turn-over

Allocated merchandise to +900 stores with annual sales volume $40 million annual sales volumeAssisted in developing seasonal merchandise sales and receipt plansAnalyzed sales trends to determine by store product opportunitiesForecasted sales and markdowns