One of the founding members of the Quantic Dream Publishing team. Built the first in-house marketing team and function. Responsible for all marketing activities from the studio, from indie titles to AAA games, working hand-in-hand with creative and production teams to bring their visions to market. Providing strategic oversight on editorial line, member of the Publishing Board to decide on new games to publish, and evangelizing Quantic Dream to business partners and to gamers alike. Managing a team of ~10 talents.Spearheading global marketing strategy and execution for STAR WARS ECLIPSE (in development), starting with the #1 most-watched announcement trailer at The Game Awards 2021.

Led global strategy for the blockbuster Just Dance video game franchise. Produced segments at massive events like E3 and ChinaJoy. Helped maintain sales despite yearly budget reductions by evangelizing Just Dance internally, integrating marketing objectives into game design, and enabling strong partnerships with Coca Cola, Sony Pictures, and Mattel with in-game content. Learned how to navigate a complex political structure, while dancing a lot.

Launched one of the first third party titles available on the Nintendo Switch, Just Dance 2017. Worked on live event execution Just Dance Live, the innovative dance video game-themed stage show in North America. Negotiated talent deals and supported operational partners on retail executions with in-game integrations and PR events in the EMEA and NCSA regions.Supported the launch of the Just Dance brand in China, including unveiling the game at ChinaJoy and partnering with the Shanghai studio and various local contacts in China including Netease to develop localized marketing strategies.

Moved to France to manage the international marketing strategy team embedded within the Just Dance production studio. Launched Just Dance 2015, 2016, mobile experience Just Dance Now, and streaming service Just Dance Unlimited. Led major industry events at E3, Gamescom.Executed the first Just Dance and Bollywood collaboration with Red Chillies Entertainment and Shah Rukh Khan, including local event activations in Mumbai and Dubai.

Digital marketing lead on AAA videogame marketing campaigns including Just Dance 4, Just Dance 2014, Tom Clancy's Splinter Cell, and Tom Clancy's Ghost Recon Future Soldier. Executed first-of-their-kind programs on nascent platforms like Vine, and with talent like Katy Perry and Justin Bieber. Leveraged my understanding of digital natives to cut average CPVs in half through clever targeting and unexpected content formats.

Led mobile advertising strategy for Microsoft and Intel. Successfully defended 7-figure business in the midst of a global agency review. Built strategies for Microsoft Azure by leveraging location-based and time-of-day targeting to reach C-suite target audiences. Performed weekly analyses to provide optimization recommendations. Gained experience on the technical side of digital ad serving through trafficking and data analysis.

Led global digital strategy for some of the biggest movies in the world like Eat Pray Love and Michael Jackson's This Is It. Oversaw localization of digital campaigns for 12 countries, which helped me develop an understanding of cultural nuance in communications.

Project lead for internal and external cross-functional account teams at Sony’s in-house digital agency, including production management, resource allocation, and creative support for numerous films including Spider-Man 3, The Da Vinci Code, and Casino Royale, the James Bond franchise reboot.

Coordinated consumer websites and digital ad campaigns for clients like Sony Pictures, AOL, and Budweiser. Witnessed the birth of digital as a viable advertising platform, the evolution of doubleclick, rich media, flash sites, and social media. (We had Friendster profiles!)