• Leadership responsibilities include: Leading a team of 4; securing strategic partnerships; building and executing on 2 year plan; driving distribution and direct sales; budget planning; remuneration packages; team restructuring; developing marketing strategies, KPIs, social media growth, forecasting and pricing. • Developed a marketing strategy focusing on growth strategies, and creating a benchmark for future campaigns.• Negotiated partnerships with influencers and beauty bloggers to increase traffic and awareness on online channels.• Implemented commercial tools to drive sales and growth with partners (clinics and pharmacists)• Created new sales reporting and useful tools to define opportunities for sales team• Created a yearly commercial plan incorporating marketing dollars to ensure sales mandate achieved

• Developed marketing strategies and product life cycle for skincare and makeup portfolio.• Analyzed Canadian market to determine opportunities for product development. • Maximized sales and profitability for Jouviance in line with established targets and instore presence.• Implemented approaches to exceed sales target and obtain larger market share.• Planned and implemented advertising and marketing communication strategies in collaboration with ecom and instore.

• Created marketing initiatives and activities to attract target audience to increase traffic, dwell time, sales and market share.• Built strong relationships with retailers and conceive marketing and social media strategies to benefit brands and increase visibility within the property.• Managed the activities of direct reports to ensure the timely achievement of departmental goals. • Reported key metrics and provided insights, interpretations and analysis on marketing activities and annual marketing plan.•Constructed marketing budget and monitor monthly expenditures.• Achieved the Top Marketing Presentation Award at annual Cadillac Fairview Marketing Conference.

• Managed all key in-store animations for Biotherm Canada.• Developed and implemented a customer relationship management (CRM) system to build communication and affiliation with customers and study customer consumption habits.• Managed relationships with all major pharmacy retailers, also developing the business using innovative and creative methods.• Built and executed strategic in-store marketing initiatives.• Successfully managed detailed timelines and multi-million dollar budgets.

•Managed the overall brand image of Biotherm and L’Oreal Luxe Fragrance brands Nationally.•Conceived and implemented instore retail design and merchandising strategy for luxury brands. •Implemented merchandising solutions, planograms and staging for each point of sale.•Worked closely with International strategic team and global markets to maximize success of each brand.•Produced consumer purchasing reports to provided recommendations on brand strategy and development.•Planned, managed and lead renovations within major department stores. •Managed and approved multimillion dollar budgets.•Negotiated projects and contracts with suppliers.

• Developed promotional material to help support product launches. •Developed strategy and oversaw execution of large brand events (Luminato Arts Festival, Skin Health Centre).•Produced and designed strategic marketing initiatives and presented ideas to corporate management.•Managed and controlled large budgets.•Managed multiple projects and teams within tight timelines.