Lisa P. Email and Phone Number

• Directed a 5-member team in creating and implementing multi-channel growth strategies for the global digital health company providing AI-patient engagement SaaS solutions––increasing MQLs by 87% and conversions by 26%, YTD• Introduced and integrated Rollworks with ABM efforts, working alongside Sales and Customer Success to strategically engage 41 new accounts using tailored emails, targeted ads, phone outreach, and optimized landing pages• Designed and executed a paid media strategy that expanded audience reach and increased lead volume, surpassing benchmarks through strategic campaign testing and continuous refinement• Led a cross-functional effort to develop a performance tracking framework, maintaining a Salesforce-based KPI dashboard to monitor MQLs, opportunities, conversions, and velocity while delivering actionable insights to executives• Collaborated with product marketing to craft a content distribution strategy, producing high-impact eBooks, case studies, videos, and blogs to strengthen audience engagement and brand presence

• Built and led Demand Generation and BDR teams for the build-for-government case management software company• Designed onboarding programs, setting clear objectives, and establishing lead management and sales handoff processes within HubSpot and Salesforce––achieved year-over-year growth of 155% in MQLs and 74% in SQLs• Created and implemented an ABM strategy that secured the largest deal of the year, partnering with Sales to identify target accounts and develop tailored email and phone outreach templates alongside dedicated landing pages• Planned, executed, and monitored a multi-channel growth strategy targeting five distinct audiences, managing a $400K budget and delivering quarterly campaign plans with detailed timelines, channel strategies, and tactics spanning SEO, paid media, content syndication, email, and webinars

• Directed a comprehensive multi-channel demand generation strategy for the provider of supply chain planning and optimization SaaS solutions, managing a $500K budget and achieving a 50% increase in conversions over 18-months• Implemented the ABM platform 6Sense, cutting response times by 50% and raising account engagement by 20%, while creating a collaborative quarterly process with Sales Leadership and Operations and training 8 sales representatives • Conducted a detailed evaluation and integration of marketing technology tools, including 6Sense, Drift, and Sendoso, in partnership with Operations, ensuring optimal alignment with goals and maintaining productive vendor relationships

• Launched and managed full cycle operations of a demand generation and product marketing consultancy• Secured and managed long term engagements with key clients across various industries, including:• Deltek: Created a marketing strategy to position Deltek, an ERP solution provider, within a new industry vertical, developing and executing an integrated program to drive brand awareness and demand generation• Gannett Co: Launched a premium membership program for the media company’s local brands, introducing a new revenue stream by analyzing email and website data to tailor offers to member preferences• Lansinoh Laboratories: Led marketing efforts as a Fractional Marketing Director for a consumer products company, managing demand generation and brand awareness campaigns while revitalizing digital channels through a website redesign and the deployment of an email automation system (Eloqua)• ACD Systems: Conducted a comprehensive market analysis and stakeholder interviews for a digital asset management company, designing targeted campaigns to drive sales growth and present a renewed perspective on the product line

• Directed marketing efforts for the ProEd division while serving on the Executive Team, driving the company’s expansion into corporate and government markets and increasing revenue from $10M to $50M over five years• Collaborated with Sales and Product leads to author the Market Requirements Document, converting insights into GTM plans and coordinating a cross-functional team to deliver high-impact brand and lead generation initiatives• Worked with Analyst Relations to secure the company’s first placement on the Gartner Magic Quadrant and elevated positioning in the Bersin Learning Guide• Launched a SaaS product targeting the SMB market, working closely with stakeholders to design and execute a comprehensive marketing plan that included a refreshed website, digital campaigns, case studies, online demos, and webinars