Lisa Pounds Email and Phone Number
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I'm a versatile and diverse Executive Leader. My expertise centers around, but isn't limited to, CPG, B2B, P&L management, business development, brand strategy, product lifecycle, eCommerce, and omni-channel marketing. If you're interested in expanding your business into new sales or product categories, brand development, transformational leadership, product development and lifecycle, plus digital marketing, and media strategies, raising capital, need expertise with managing M&A, particularly in the health and wellness or B2B space, please reach out!My career began when I founded of healthy food company plus a direct-to-consumer (DTC) health & wellness marketplace. As Chief Growth Officer to a high-growth mode brand, I launched a global expansion of major retailers aligning with partner & stakeholder goals. I've enjoyed overseeing multiple cross-category product portfolios while delivering scalable growth and risk mitigation. As a serial entrepreneur, my specialties include team development, aligning goals to vision, creative solutions and cross-functional change management marked by agility, transparency, and respect.KEY ACHIEVEMENTS• Founder & Brand Builder – Built companies from concept to profits. Created Green Plate Foods from scratch, established board of directors, led several fundraising rounds, and sold after exceeding national expansion goals. In similar fashion, created LifeToGo from ground up and drove brand success strategy. • Chief Growth Officer - Led wholesale and B2B sales team to expand roster of major retail partners, strategically growing global sales 250% during tenure. • Expansion Expert – Leveraged relationships and expertise to source, produce, and create new lifestyle brand with full line of personal protective equipment (PPE), vitamin drink mixes, and supplements virtually overnight during unprecedented pandemic-era times through network of global suppliers. Distributed products to retailers nationwide and multiple eCommerce platforms. Grew business from inception to $18.7 MM in under 2 years.• Digital Marketplace Leader – Curated 100+ brands across multiple eCommerce marketplaces. Created and executed omni-channel media marketing strategy, negotiated agreements, and grew teams while perfecting standard operating procedures (SOPs) and surpassing key performance indicators (KPIs).Let's connect!Lisa
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Chief Executive OfficerSunrise Organics And NaturalsHouston, Tx, Us
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FounderPounds Growth Consulting Nov 2023 - PresentPounds Growth Consulting is passionately focused on helping lifestyle, health and wellness CPG brands to help take their company to the next level. We specialize in helping review all aspects of your brand, products, product packaging, product and category expansion, evaluating sales channels on eCommerce and Retail, sales strategy, omni-channel marketing planning, GTM strategy and overall executive strategy. -
Chief Growth OfficerAmmd May 2024 - PresentAustin, Texas, Us -
Strategic AdvisorElastique Athletics May 2024 - PresentAustin, Tx, Us -
Strategic AdvisorVinglace, Llc Mar 2024 - PresentWest University Place, Texas, Us -
Sku Mentor AustinSku Dec 2021 - PresentAustin, Texas, Us -
Chief Growth OfficerHigherdose Aug 2022 - Nov 2023New York, UsStrategized for and led the Wholesale and B2B Sales teams to achieve 250% sales growth in 14 months by streamlining wholesale and management processes, updating pricing and wholesale specs, establishing SOPs, and improving cross-functional operations and fulfillment processes for US and global accounts.• Negotiated best contract terms with new national retailers including Sephora, Bluemercury, Best Buy, etc. • Spearheaded numerous retailer launches. Partnered with retailers to ensure successful launches and ongoing marketing plans.• Oversaw company expansion into UK, Canada, and APAC by liaising between key accounts and both internal and external business units.• Liaised with VP Product and COO to prioritize product pipeline based on customer data and retailer analytics.• Initiated product packaging revamp to be retail ready by collaborating with internal product and executive teams to select design firm and align goals and objectives.• Instituted new procedures and master timeline to synthesize digital assets and product listing information for retailer listings, product packaging, retailer specs, and displays along with exclusive product offerings and development of gift sets for retailers. • Oversaw B2B strategy by forging relationships with trade organizations, attending industry shows, and securing sales with luxury hotels, spas, and sports teams.• Coordinated internal and retailer marketing teams on promos, holiday placements, in-store events, online placements, in-store signage, in-store sampling, launch events, press, influencers, LTK / Reward Style campaigns, social media giveaways, email newsletters, UGC video tutorials, etc. • Created 200+% growth year-over-year in channel cross-industries including alternative health, chiropractors, spas, and sports groups. • Evaluated new sales channels including global expansion opportunities into Global retailers, new eCommerce markets, TV ads and user-generated content and custom application development. -
Executive Vice PresidentAccelerate360 Dec 2019 - Aug 2022Smyrna, Ga, UsStrategically led client service and business development for the eCommerce division, overseeing 100+ brand partnerships by leveraging client relationships and referrals to curate the best brands and products for each site. Cross-sold brands with other company services (e.g., E-Retailer Management, Media, Brokerage, and 3PL). Grew LifeToGo brand from inception to $18.7 MM revenue in under two years. ● Created, co-founded, launched, and served as Editor-in-Chief of LifeToGo, the first DTC eCommerce health and wellness marketplace, wholly owned by Accelerate360. Curated brands focused on beauty, technology, food & beverage while managing team of 10 plus spearheading site development and technology partner negotiations. ● Developed LifeToGo, a lifestyle brand, by implementing new PPE and supplement product lines in record time during pandemic by understanding retailer and consumer needs. Managed the sourcing, brand development, production, and distribution strategies by working cross-functionally with sales, regulatory, operations, legal, and distribution partners. Secured key brands and established legal agreements. Hired, trained, and led initial eCommerce and marketing teams.● Co-navigated company through regulatory process for PPE product approvals while expanding lines to include nutritional drink mixes and vitamin supplements to address market gaps and gain brand awareness.● Facilitated best placements in multiple market sites including proprietary health and wellness, national media, and national retailer sites such as Kroger.com, Walmart.com, Boxed.com, SamsClub.com. ● Evaluated partnership potential, negotiated agreements, finalized shop placements, oversaw ongoing marketing, and facilitated transitions with internal teams. ● Launched Us Weekly shop Us Now as centralized consumer market to purchase celebrity-inspired beauty, fashion, home, and wellness products. Oversaw marketing and media strategies, collaborating closely with brands and media teams. -
CeoCelebrate Brands, Llc Jan 2018 - Dec 2019Houston, Texas, UsAppointed as CEO after Celebrate acquired Green Plate Foods, overseeing management of 7 specialty healthy lifestyle brands with over 200 products and expansion into numerous sales channels: retail, foodservice, and eCommerce (Amazon and Direct). Marketed and re-branded multiple product lines. Oversaw production of large food production facility and three third-party sites.• Led acquisition integration to increase brand scope, merge operations and financials, and expand sales channels. • Increased overall sales by creating new co-packing division that introduced new revenue stream. • Advised research and development (R&D) for product improvement and creation of new products, including recipe development, shelf-life timetable, packaging design, as well as ingredient and packaging sourcing. • Established gluten free (GFCO) program and managed certification process for three brands. • Negotiated line-of-credit for working capital needs, implementing factoring program, and consolidated purchasing across multiple brands and companies to improve cost of goods sold (COGS). -
Founder And CeoGreen Plate Foods Jan 2010 - Dec 2019Houston, Tx, UsFounded originally as a catering business and expanded to CPG model by creating multiple healthy snack and protein lines, steering from concept to commercial distribution across retail and wholesale channels. Strategically implemented omni-channel marketing; featured nationally (Live Well Network) and locally (Great Day Houston, CultureMap, NBC, ABC) in TV, and print outlets (Houston Business Journal, Houston Chronicle, Paper City). • Successfully expanded retail and wholesale food service distribution into over 500 locations across 8 states, including Whole Foods Market, HEB, Kroger, Texas Children's Hospital, Memorial Hermann, My Fit Foods, Freshii, and eCommerce (Amazon and direct site). • Raised $2.25MM with several rounds of capital, recruited strong Board of Directors, managed ongoing board engagement and shareholder communication, and successfully exited. • Created national distribution channels with UNFI, KeHE, Sysco, Labatt, Johnson Brothers, and Vistar. • Established outsourced co-packing production after initial management of commercial kitchen. -
Vice PresidentArthur J. Gallagher & Co. Apr 2007 - Oct 2009Rolling Meadows, Il, Us-Director of Business Development and Marketing for Gallagher’s National Healthcare Practice -Placed and managed large book of business on behalf of clients-Served as Account Executive, managed client relationships and developed new clients, specializing in the healthcare industry-Coordinated all client services activities, account communications and deliverables for clients-Managed the RFP process Nationally for prospective clients which resulted in new business-Was responsible for the coordination of marketing and business development initiatives and was instrumental in the re-branding of new marketing materials for the Healthcare Practice and conducted carrier marketing and educational meetings for the office -
Vice PresidentWillis Dec 2004 - Mar 2006London, England, GbVice President – Client Advocate and NY Life Sciences Practice Leader-Managed over $1.5M revenue book of business, which grew by 30% during my tenure-Clients included: publicly traded pharmaceutical company, large hospital system, biotechnology companies, clinical research and service organizations-Successfully integrated $1B pharmaceutical acquisition with pharma client for all lines of coverage-Coordinated production efforts in NY Region for Life Sciences and work closely with National Healthcare & Life Sciences Practices and resources-Spearheaded efforts for Willis’ participation in New York Biotechnology Association (NYBA) and BIO, coordinated Willis’ participation in conferences, panel discussions and networking events -
Assistant Vice PresidentMarsh & Mclennan Companies, Inc. Jul 2000 - Dec 2004New York, Ny, UsAssistant Vice President - Sales / Client Executive, 9/02-12/04, New York, NY-Responsible for the production, placement, and management of new revenue; closed over 35 new accounts, in the professional service, financial, technology and life science industries-Cross-sold products and services among Marsh groups, including: property, casualty, employee benefits, management and professional liability, products / clinical trials, consulting & cyber risk-Identified lead generation and new business initiatives through numerous sales channels-Coordinated Ernst & Young’s Entrepreneur of the Year Award program for Marsh, nominated and interviewed finalists, which resulted in new business -Recipient of Marsh’s Life Science Practice “2003 Outstanding Performance Award” Assistant Vice President –Middle Market - Sales, 7/00-9/02, Houston, TX-Produced new revenue in technology and life science business-Established Emerging Business Unit to focus on developing new clients in the technology and life science industries-Received the “Rookie of the Year” award in 2000
Lisa Pounds Skills
Lisa Pounds Education Details
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The University Of Texas At AustinCommunication
Frequently Asked Questions about Lisa Pounds
What company does Lisa Pounds work for?
Lisa Pounds works for Sunrise Organics And Naturals
What is Lisa Pounds's role at the current company?
Lisa Pounds's current role is Chief Executive Officer.
What is Lisa Pounds's email address?
Lisa Pounds's email address is li****@****ail.com
What is Lisa Pounds's direct phone number?
Lisa Pounds's direct phone number is +171327*****
What schools did Lisa Pounds attend?
Lisa Pounds attended The University Of Texas At Austin.
What are some of Lisa Pounds's interests?
Lisa Pounds has interest in Children, Education, Health.
What skills is Lisa Pounds known for?
Lisa Pounds has skills like Marketing, Entrepreneurship, Social Media, Management, Marketing Strategy, Leadership, Public Speaking, Start Ups, Sales, Integrated Marketing, Social Media Marketing, Facebook.
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