Lisa Pruniski Bowman Email & Phone Number

Denver, CO, US

Denver, Colorado, United States

• Led strategic initiatives for a variety of clients in multiple industries: Automotive, Retail, Entertainment, CPG, and Media. A few highlights:
• Experience plan creation and execution for CPG client - Plan centered around key moments within the customer journey – starting at awareness of product all the way to purchase and then to advocacy
• 1Pdata capture and data activation audit across a major resort and park - After audit was complete, provided detailed roadmap over data capture recommendations and data strategy
• Yearly test and learn for multiple clients
• Quarterly detailed competitive assessment for CPG company - Provided insights but also recommendations on where the company needed to focus over the next quarter to match competitive expectations
• Accepted and graduated from an 8month, invitation only Marketing course called NextGen

Greater Denver Area

• Provide strategic recommendations for a variety of clients in multiple industries: CPG, Automotive, Retail, B2B, and Financial Services. A few highlights:
• Lead audience insights and development for CPG brand – Provided quarterly audience insights using 1Pdata and 3Pdata to help inform media targeting strategies.
• Lead learning agenda for retail client - Created and executed test and learn plan to help match clients business goals
• Global social media audit for global communications team
• Created and led testing plan for automotive company - Many positive results over the course of 2021, but best resulted in $1MM incremental revenue over a 36 month period through CRM efforts
• Helped develop customer experience plan for FinServ client

Denver, CO

• Helped develop and execute business and marketing plans for new consumer initiatives
• Improved organic traffic & user engagement through effective Social Media, SEO, CRM, influencer partnerships & digital marketing campaigns with no incremental spend.
• Directed digital and content strategy for multiple consumer brands
• Developed personas based on research for multiple consumer brands
• Facilitated new CRM strategy resulting in growth of 3,000 subscribers in 8 months Reporting to SVP of Consumer and Corporate Marketing

Rogers, AR

• Managed two teams, Influencer Community Social Fabric, to help grow engagement and create marketing materials, and SoFabFood, online recipe hub
• Owned Budget and Strategy for both Influencer community and SoFabFood. focusing on CRM, social media planning and execution, content strategy, and more
• Increased traffic to SoFabFood.com by 100% YoY in first year and an additional 52% YoY in second year by developing and implementing content, user experience and user acquisition strategies.
• Led collaborative team of designers, marketers and developers to create new, mobile-centric site design and user experience resulting in increased site load times and improved consumer engagement.
• Directed influencer education platform to increase member engagement and improve our campaign quality and results.

Bentonville, AR

• B2B Marketing
• Prepared winning entry for the Effie Awards in conjunction with Coca-Cola’s Walmart team.
• Owned and operated company blog including creating & executing content plan, managing blog redesign and enlisting fellow employees to create posts.
• Developed plan and strategy and executed hosted 10 blogger conferences around the country.
• Wrote and designed company emails to clients and managed stats
• Created sales materials, infographics, case studies, pitch deck templates, and more

Bentonville, AR

Collective Bias® is a publisher of high-quality, user-generated content that creates conversational relevance for brands at scale. Our content has the power to influence and drive sales. For more information, please visit www.collectivebias.com or find us on Facebook and Twitter.

Fayetteville, Arkansas Area

I worked in the Deans office for the communications department at the J. William Fulbright College of Arts and Sciences. I researched information and created press releases, wrote stories that were featured on the Arkansas Newswire website, posted events to the UA calender, helped researched and wrote articles for the Fulbright Review, posted information.

Fayetteville, Arkansas Area

I helped with all aspects of PR for the annual Horses for Healing barn dance. The barn dance is the organizations biggest fundraiser, and I helped to make this the best dance yet. I created press releases, media advisories, Facebook event pages, interviewed and created a biography piece, and more.

Louisville, Kentucky Area

• I worked for GE appliances at their home office in Louisville, KY.My day-to-day activities included the following:
• Conducted extensive research on competitive products
• Organized and attended focus groups to collect survey data used for future product designs
• Built spread sheets that were used to analyze the consumer focus group’s data