Lisa Radler Email & Phone Number

San Francisco, California, United States

San Francisco Bay Area

San Francisco Bay Area

San Francisco

• AFAR is the multi-platform travel media brand that inspires and guides those who travel the world to connect with its people, experience their cultures, and understand their perspectives
• Responsible for subscription acquisition, retention, event registration and mobile App downloads via multi-channel marketing campaigns, including: display, mobile, direct mail, email, social, push and partnerships
• Created, tested, analyzed and reported on marketing promotions both internally and… Show more AFAR is the multi-platform travel media brand that inspires and guides those who travel the world to connect with its.
• Created, tested, analyzed and reported on marketing promotions both internally and with external partners, to ensure maximum customer engagement, ROI and LTV
• Increased App downloads by 10x and in-App revenue by 126% YOY, exceeding goal by 43%
• Increased retention rates by 15% YOY via segmented and targeted promotional campaigns while meeting ROI and LTV benchmarks

• Future US is a leading hybrid-media company producing world-class special-interest digital media and print properties, such as: MacLife, Maximum PC, PC Gamer, Official Xbox Magazine, PlayStation: The Official Magazine.
• Responsible for planning and executing multi-channel marketing campaigns for 14 brands, with an $8M budget
• Launched mobile… Show more Future US is a leading hybrid-media company producing world-class special-interest digital media and print properties, such as: MacLife, Maximum PC, PC Gamer, Official Xbox Magazine.
• Launched mobile Apps across multiple platforms including: Apple, Google Play, Amazon Kindle, B&N NOOK, Zinio and Windows 8, leading to $2M in incremental revenue
• Increased magazine subscriber retention rates by 82% and increased online payments by 221%
• Responsible for budgeting and forecasting, which included strategic planning and P&L improvement

San Francisco Bay Area

• Developed and executed data driven, multichannel & multi-platform marketing campaigns
• Facilitated the integration of offline to online billing and renewal efforts which resulted in an increase in online payments of 221% across all titles, an increase in overall online renewals by 15% and an increase in.
• Initiated and managed the rebuilding of customer care web sites across all titles with updated design and functionality
• Helped launch World of… Show more
• Helped launch World of Warcraft Official Magazine, a premier gaming magazine distributed to over 100 countries in 4 languages and 3 currencies
• Launched Future US’s e-Commerce site, which surpassed first year’s revenue projection by 12x.

Responsible for a $13M budget across three global brands. Drove strategy and implementation of all direct marketing campaigns. I also launched the Macworld e-Commerce store, which became a significant incremental revenue stream for the business unit.

San Francisco

Responsible for developing, testing and executing marketing strategies to convert free trial subscribers to paid. Supervised daily operations and quality control of fulfillment house and customer service procedures