Lisa Ratcliff Email and Phone Number
Lisa Ratcliff work email
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Lisa Ratcliff personal email
A veteran of the advertising industry, Lisa Ratcliff has been planning and buying media for 20+ years. Beginning her career in Dallas buying multi-market media for national brands like Pizza Hut and Pepsi, Ratcliff brought her expertise to NYC to tackle for broadcast powerhouses like Comedy Central and Reckitt Benckiser. She rounded out her experience through a bevy of account management and agency media buying in her home state of Oklahoma before relocating to the San Diego area.As an entrepreneur, consultant and owner of her own boutique media buying and planning firm, Ratcliff has a full understanding of what's required for brands and businesses, whether they are locally owned or have a global footprint, to move the needle and excel in their given industry.A Tulsa, Okla. native, Ratcliff earned her bachelor's degree in Journalism with an emphasis in Advertising from the University of Oklahoma. And is currently teaching a Media Buying and Selling course for SDSU World Campus as well as managing multiple client's media needs.
Lmr Media Mix
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Founder/ Strategic Media Planning & Buying DirectorLmr Media Mix Jul 2015 - PresentSan Diego, California, UsLMR Media mix is a strategic media buying and planning industry leader, working directly with companies and through advertising agencies. Our expertise spans the full spectrum of media types, including television, digital, OOH, radio, social and sports partnerships. We excel in developing and implementing cost-effective media placement strategies for businesses of every size and market.
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Instructor-Mm 0020 – Media Buying And SellingSan Diego State University Dec 2019 - PresentSan Diego, Ca, Us -
Marketing DirectorChris Nikel Feb 2013 - Jan 2015Responsible for marketing and advertising for all departments for a Chrysler Dodge Jeep Ram and FIAT franchiseResponsibilities include:• Marketing strategy and execution• Responsible for advertising budget• Communicate with Chrysler corporate for pre approvals for all advertising, process all media invoices for reimbursements.• Work with production company on creative concepts for broadcast advertising• Collaborate with all departments to make sure their marketing needs are met• Plan, buy and maintain all advertising in broadcast, print, digital and outdoor media.• Coordinate direct mail campaigns and evaluate ROI• All public relations for the automotive group
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Media Buyer/Planner ManagerRiver Spirit Casino Oct 2010 - Feb 2013Tulsa, Ok, Us-Build and maintain strong relationships with media and community partners.-Implement marketing strategy within the advertising media.-Create and maintain media plans for a multi million dollar budget and negotiate all media buys including broadcast, print, outdoor and digital.-Provide quarterly budget and promotional recaps and annual post buys-Participate in creating and facilitating Casino promotions and drive traffic through media partnerships.-Coordinate press coverage for casino events and schedule talent interviews with local media outlets to drive ticket sales. -
Media DirectorBrothers & Co. May 2009 - Sep 2011Oversaw all media plans and buys; OERB, Chesapeake Energy, Devon (Energy Advances New Mexico), St. John, Utica Square, Community Care, OHSO and Fidelity Bank.Responsibilities included:Planned multi media campaigns for all clients based on annual media budgets.Presented media plan campaigns and quarterly recaps to clients.Executed media buys for Oil & Gas clients and approved media buys for other media buyers.Worked on new business pitches and presented to future clients.
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Broadcast Client Account Specialist/ Media Buyer- NycMpg Feb 2003 - Feb 2008New York, Ny, UsEnsure client satisfaction for multiply clients; Sears, Kmart, Bass Pro, Audi, Comedy Central, Outback, Reckitt Benckiser, OppenheimerFunds and Krystal’s. Responsibilities included:Created positive/effective relationships between agency departmentsExplored ways to execute buys to planning goals in multiply markets.Recommended and enforced effective timetables for projects to ensure realistic deadlines to all departments Evaluated project status and alert planning if problems arise in the execution of the campaign plans.Produced market-by-market budget recaps and post buys to the planning department. -
Advertising Media Buyer- DallasOmnicom Group Jan 2001 - Nov 2003New York, Ny, UsBought and maintained spot broadcast media for all Pepsi products, Pizza Hut, Coors Brewing and Saturn for multiple markets. Responsibilities included:Researched and developed media buysIdentified target audiences and ideal media outlets through use of Neilson ratings, case studies, research and planning department reportsRecommended the media mix and frequency as appropriate to the client’s budget and objectiveNegotiated, scheduled and bought appropriate mediaEvaluated post buy performance through data analysis and market trend reportsEstablished and maintained relationships with national and local vendors
Lisa Ratcliff Skills
Lisa Ratcliff Education Details
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University Of OklahomaAdvertising -
Jenks
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Laredo Group -Interactive Advertising ExpertsIntelligent Planning & Buying Of Interactive Media
Frequently Asked Questions about Lisa Ratcliff
What company does Lisa Ratcliff work for?
Lisa Ratcliff works for Lmr Media Mix
What is Lisa Ratcliff's role at the current company?
Lisa Ratcliff's current role is Director of Strategic Media Planning & Buying at LMR MEDIA mix works remotely and Media Buying and Selling course Instructor at SDSU World Campus.
What is Lisa Ratcliff's email address?
Lisa Ratcliff's email address is lr****@****oco.com
What schools did Lisa Ratcliff attend?
Lisa Ratcliff attended University Of Oklahoma, Jenks, Laredo Group -Interactive Advertising Experts.
What skills is Lisa Ratcliff known for?
Lisa Ratcliff has skills like Advertising, Media Buying, Marketing, Marketing Strategy, Media Planning, Public Relations, Social Media Marketing, Social Media, Online Advertising, Digital Marketing, Account Management, Radio.
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