Lisa Girard Email & Phone Number

Arvada, Co, Us

Remote

Ford Motor Company account, loyalty programs Ford Pass Rewards (US and Canada)Lincoln Access Rewards (US and Canada)Ford Pass Rewards VISA acquisitionEnterprise MobilityLincoln Access Rewards VISA acquisitionEnterprise Mobility ● Execute complex data extractions for email audience segmentation from multiple Big Data sources including Hadoop/Hive, Teradata, Google Cloud Platform, Salesforce Marketing Cloud, and Adobe Campaign using Python, SQL, BigQuery, and Excel. ● Revealed 6 new marketing segments with a credit card activation propensity model using unsupervised and supervised machine learning. Predicted 50% of high net promoter scores had cardholder characteristics even though only 2.5% were actual cardholders. ● Identified 4 new segments with machine learning sentiment analysis of text-based survey responses. ● Initiated generativeAI projects for visualizing daily report monitoring, bi-weekly loyalty points reporting, and photo recognition/classification from user-generated content. ● Co-Lead AI Concept Team to strategize and develop in-house generative AI tools and applications. ● Collaborate with account executives, creative teams, and QA teams to audit and ensure proper data integrity, security, and application for email campaign management and deployment.

Worldwide

● Lead strategic communications and marketing efforts for a feature-length documentary, overseeing campaign development, social media marketing and engagement, content creation, and SEO. ● Book, generate community engagement, and manage marketing for in-person screenings at over 25 university and independent theaters throughout the US. ● Successfully marketed a 30-day Kickstarter campaign, exceeding a $50,000 funding goal. ● Produce a weekly podcast aligned with the missions of the film and college radio to maintain audience engagement and promote film distribution. ● Manage all social media channels for content generation, ads, and engagement analytics. ● Data collection and analysis regarding digital communication channels, strategies, and ad campaigns. ● Foster industry, alumni, and organizational relationship building and outreach.Learn more about the film "35000 Watts: The Story of College Radio" athttps://www.35000watts.com

Denver, Colorado, United States

Python, SQL, statistical analysis, data evaluation and analysis/EDA, supervised and unsupervised learning, big data (Hadoop, Spark), and deep learning/neural networks.ProjectsRadio In A Digital Age | online at bit.ly/LG-radiodata Developed A/B testing model on Billboard Hot100 chart data● Implemented A/B testing statistical analysis to determine if songs charted for longer periods after 1999● Recommended stakeholders optimize advantages of digital music content delivery based on post-1999 songs charting longerPsychedelics Use and Mental Health Conditions | online at bit.ly/LG-PsychedelicMHCs ● Conducted supervised machine learning model comparison between 4 classification algorithmsand 6 resampling techniques to predict psychedelics use in people with mental health conditions and prior psychedelics knowledge● Established relationship between mental health and psychedelics use; encouragedstakeholders to continue education about psychedelics as a therapeutic modality Evaluating Snowsports Participation Decision Factors | bit.ly/LG-SkiingDecisionClusters ● Conducted unsupervised machine learning model comparison between 4 algorithms and 3dimensionality reduction techniques regarding conditions that contribute to the decision to participate in snowsports● Discovered 6 distinct customer clusters identified by family status, distance from resort, weather preference, age, gender● Advised Marketing, Operations, and C-Level execs about business-case usesUnmasking Ski Resort Customers | bit.ly/LG-UnmaskingSkiResortCustomers● Modeled 4 unsupervised learning clustering models and applied standard Logistic Regression and Random Forest supervised learning models to cluster targets● Determined and visualized 4 customer segments with characteristics based on ancillary spending, lift ticket pricing, and weather preference● Advised Marketing, Operations, and C-level executives about future business-case uses

Golden, Colorado, United States

● Developed and managed integrated communication strategies, digital media campaigns, and audience engagement initiatives for email, social media, display advertising, and websites.● Led communications research and analytics to support audience engagement, efficient use of communications channels, ad campaign optimization, key messaging, and content generation.● Managed the design, user experience/user interface (UX/UI), and brand standards of 150 school websites, employee intranet website, and public-facing district website.● Identified and resolved digital communications challenges with strategic consultation and direction.● Directed team members and colleagues for consistent accomplishment of targeted objectives.● Crisis communication management for both web and social media.● Inter-departmental/vendor communication and collaboration.

Denver Co

● Developed and executed digital communications strategies supporting the launch of four commuter rail lines, driving engagement across web, email, social media, and mobile platforms.● Successfully managed a $20K online marketing budget, achieving 2,000 social media contest entries, 30,000 time-on-page conversions, and tripling the industry standard for ad interaction rates across all digital marketing campaigns.● Led content migration from hard-coded enterprise-level website (3500+ pages) to Drupal CMS.● Crisis communication management for both web and social media.● Inter-departmental/vendor communication and collaboration.

Arvada, Co

● Oversaw the creation, management, and performance analysis of web and social media content.● Managed email marketing and display marketing campaigns and analytics.● Achieved Google page one top 3 SEO/SERP results in 24 hours after implementing Google schema data coding for summer concert programming web pages in a highly competitive entertainment market.● Launched mobile responsive website, augmented reality mobile app, text-to-donate campaign.

Denver, Co

website development, SEO/SEM, content management, competitive analysis, analytics, social network marketing, email marketing, e-commerce for retail sales, monthly dues, subscriptions and donations, and training and consultation

Denver, Co

+ developed internship program with Denver area colleges and universities + interviewed, hired and oversaw marketing intern – assigned duties, communicated with intern advisor at universities, oversaw intern’s workload and output, created learning opportunities for interns + created and maintained band’s website at http://www.milehighcommunityband.org+ organized inaugural Colorado Community Band Festival, July 10, 2010 + created and maintained Colorado Community Band Festival website at www.coloradocommunitybandfestival.com+ developed partnerships between Denver area community bands and front range schools’ music programs + continual public outreach + participated in monthly board meetings + maintained communication between board, members and interns

Denver Co

+ create and produce visual elements, including motion graphics, for television commercials in SD 4x3, SD 16:9 and HD formats+ write scripts, select audio tracks, coordinate audio production, edit video, produce digital video formats, delivery to sales and traffic deptsOnline Advertising Management+ manage online ad inventory for all sites on the "Networks of 9NEWS" - 9news.com, denver.metromix.com, & denver.momslikeme.com+ traffic ads for all network sites + create campaigns and flights, load creative banners and activate/end campaigns+ coordinate campaign impression delivery reports with advertising agencies and clients+ create online ads in standard IAB sizes using Flash and animated gifs+ troubleshoot online ad campaign issuesOnline Content Management & Production+ manage and create content for several sub-sites of 9news.com General+ assist sales account executive on business calls, provide input on technical issues, and aid client in developing ad campaign themes+ work within departments and community to continually develop business relationships with new and existing clientsAs Producer of one-hour live advertorial daily + created daily on-screen graphics, edited video rolls and assembled photo slide shows for one hour live advertorial TVshow+ greeted clients and guests, including occasional high-profile celebrities+ shot video on location for show segments+ produced segments ­ coordinated with client, wrote scripts, gathered audio/video elements, edited audio/video andphoto slideshows for air+ directed talent and guests during live show+ worked with entire Colorado and Company team to develop segment ideas and show themes+ implemented daily team progress updates+ maintained daily website updates to http://www.coloradoandco.com+ streamed and posted video of clients' segments

Western Slope, Denver Co

+ responsible for training and continual policy education for 10 regional Operations Managers+ responsible for coordinating and executing operational duties at $8M retail store with 50+ employees+ managed cashiers, store safe funds, bank deposits, daily paperwork, gift sales, and shipping/receiving+ managed store payroll and helped maintain store's payroll hours budget+ managed and maintained store's operational costs within allotted budgets

Denver, Co

(now www.6pm.com)+ managed online shoe inventory, including SKU and UPC maintenance, product descriptions, site review

Denver, Co

www.newfangledworld.com, an interactive digital documentary about seniors and computersMaster of Arts Thesis Project+ produced all aspects of an interactive online documentary about senior citizens and computers+ conducted and video taped interviews, edited video with Adobe Premiere, produced DVD, CD- ROM, Flash website, and designed graphics for the CD-ROM/DVD case jackets and disksThis Masters Thesis Project was built in Flash 5.0, prior to Flash .flv technology. All video playback, pre-loaders, andvideo file management were hand-coded in ActionScript 2.0.

Lubbock, Tx

+ developed creative ideas, writing scripts, recording audio, selecting music, directing photo-shoots and oversaw production for all local commercial clients+ edited commercials using the Avid Express and Avid Media Composer non-linear editing system+ worked closely with the sales department, national and regional advertisers and traffic department to ensure proper placement and airing of commercials

Lubbock Tx

+ on-air talent DJ+ co-host of "SNAP Radio" - weekly radio program featuring industrial and heavy techno music+ Operations Manager - scheduled and trained on-air DJ's - maintained required FCC documentation and on-air talent licensing requirements - worked with executive team to run and promote KTXT-FM - processed bi-weekly payroll for paid staff - student liaison to faculty staff director/college advisor team

Ma, Digital Media Studies

Ba, Telecommunications

Activities and Societies: KTXT-FM, The University Daily, La Ventana, The Classical Society, Texas Tech Goin' Band from Raiderland, Texas.