Lisa Girard Email & Phone Number

Arvada, CO, US

Remote

• Ford Motor Company account, loyalty programs Ford Pass Rewards (US and Canada)Lincoln Access Rewards (US and Canada)Ford Pass Rewards VISA acquisitionEnterprise MobilityLincoln Access Rewards VISA acquisitionEnterprise.
• Execute complex data extractions for email audience segmentation from multiple Big Data sources including Hadoop/Hive, Teradata, Google Cloud Platform, Salesforce Marketing Cloud, and Adobe Campaign using Python, SQL.
• Revealed 6 new marketing segments with a credit card activation propensity model using unsupervised and supervised machine learning. Predicted 50% of high net promoter scores had cardholder characteristics even though.
• Identified 4 new segments with machine learning sentiment analysis of text-based survey responses.
• Initiated generativeAI projects for visualizing daily report monitoring, bi-weekly loyalty points reporting, and photo recognition/classification from user-generated content.
• Co-Lead AI Concept Team to strategize and develop in-house generative AI tools and applications.

Worldwide

• Lead strategic communications and marketing efforts for a feature-length documentary, overseeing campaign development, social media marketing and engagement, content creation, and SEO.
• Book, generate community engagement, and manage marketing for in-person screenings at over 25 university and independent theaters throughout the US.
• Successfully marketed a 30-day Kickstarter campaign, exceeding a $50,000 funding goal.
• Produce a weekly podcast aligned with the missions of the film and college radio to maintain audience engagement and promote film distribution.
• Manage all social media channels for content generation, ads, and engagement analytics.
• Data collection and analysis regarding digital communication channels, strategies, and ad campaigns.

Denver, Colorado, United States

• Python, SQL, statistical analysis, data evaluation and analysis/EDA, supervised and unsupervised learning, big data (Hadoop, Spark), and deep learning/neural networks.ProjectsRadio In A Digital Age | online at.
• Implemented A/B testing statistical analysis to determine if songs charted for longer periods after 1999
• Recommended stakeholders optimize advantages of digital music content delivery based on post-1999 songs charting longerPsychedelics Use and Mental Health Conditions | online at bit.ly/LG-PsychedelicMHCs
• Conducted supervised machine learning model comparison between 4 classification algorithmsand 6 resampling techniques to predict psychedelics use in people with mental health conditions and prior psychedelics knowledge
• Established relationship between mental health and psychedelics use; encouragedstakeholders to continue education about psychedelics as a therapeutic modality Evaluating Snowsports Participation Decision Factors |.
• Conducted unsupervised machine learning model comparison between 4 algorithms and 3dimensionality reduction techniques regarding conditions that contribute to the decision to participate in snowsports

Golden, Colorado, United States

• Developed and managed integrated communication strategies, digital media campaigns, and audience engagement initiatives for email, social media, display advertising, and websites.
• Led communications research and analytics to support audience engagement, efficient use of communications channels, ad campaign optimization, key messaging, and content generation.
• Managed the design, user experience/user interface (UX/UI), and brand standards of 150 school websites, employee intranet website, and public-facing district website.
• Identified and resolved digital communications challenges with strategic consultation and direction.
• Directed team members and colleagues for consistent accomplishment of targeted objectives.
• Crisis communication management for both web and social media.

Denver CO

• Developed and executed digital communications strategies supporting the launch of four commuter rail lines, driving engagement across web, email, social media, and mobile platforms.
• Successfully managed a $20K online marketing budget, achieving 2,000 social media contest entries, 30,000 time-on-page conversions, and tripling the industry standard for ad interaction rates across all digital.
• Led content migration from hard-coded enterprise-level website (3500+ pages) to Drupal CMS.
• Crisis communication management for both web and social media.
• Inter-departmental/vendor communication and collaboration.

Arvada, CO

• Oversaw the creation, management, and performance analysis of web and social media content.
• Managed email marketing and display marketing campaigns and analytics.
• Achieved Google page one top 3 SEO/SERP results in 24 hours after implementing Google schema data coding for summer concert programming web pages in a highly competitive entertainment market.
• Launched mobile responsive website, augmented reality mobile app, text-to-donate campaign.

Denver, CO

website development, SEO/SEM, content management, competitive analysis, analytics, social network marketing, email marketing, e-commerce for retail sales, monthly dues, subscriptions and donations, and training and consultation

Denver, CO

+ developed internship program with Denver area colleges and universities + interviewed, hired and oversaw marketing intern – assigned duties, communicated with intern advisor at universities, oversaw intern’s workload and output, created learning opportunities for interns + created and maintained band’s website at http://www.milehighcommunityband.org+.

Denver CO

+ create and produce visual elements, including motion graphics, for television commercials in SD 4x3, SD 16:9 and HD formats+ write scripts, select audio tracks, coordinate audio production, edit video, produce digital video formats, delivery to sales and traffic deptsOnline Advertising Management+ manage online ad inventory for all sites on the "Networks.

Western Slope, Denver CO

+ responsible for training and continual policy education for 10 regional Operations Managers+ responsible for coordinating and executing operational duties at $8M retail store with 50+ employees+ managed cashiers, store safe funds, bank deposits, daily paperwork, gift sales, and shipping/receiving+ managed store payroll and helped maintain store's payroll.

Denver, CO

(now www.6pm.com)+ managed online shoe inventory, including SKU and UPC maintenance, product descriptions, site review

Denver, CO

www.newfangledworld.com, an interactive digital documentary about seniors and computersMaster of Arts Thesis Project+ produced all aspects of an interactive online documentary about senior citizens and computers+ conducted and video taped interviews, edited video with Adobe Premiere, produced DVD, CD- ROM, Flash website, and designed graphics for the.

Lubbock, TX

+ developed creative ideas, writing scripts, recording audio, selecting music, directing photo-shoots and oversaw production for all local commercial clients+ edited commercials using the Avid Express and Avid Media Composer non-linear editing system+ worked closely with the sales department, national and regional advertisers and traffic department to.

Lubbock TX

+ on-air talent DJ+ co-host of "SNAP Radio" - weekly radio program featuring industrial and heavy techno music+ Operations Manager - scheduled and trained on-air DJ's - maintained required FCC documentation and on-air talent licensing requirements - worked with executive team to run and promote KTXT-FM - processed bi-weekly payroll for paid staff - student.

Ma, Digital Media Studies

Ba, Telecommunications

Activities and Societies: KTXT-FM, The University Daily, La Ventana, The Classical Society, Texas Tech Goin' Band from Raiderland, Texas.