Oversee programs for a suite of software that supports hospitals, health systems, and physician practices in making real-time, evidence-based decisions at the point of care and increasing efficiency and revenue. The software also aids both payers and providers in executing electronic prior authorization.• Move customers along the sales journey through strategic planning and execution of digital content, social media, sales presentations, trade shows, and other demand generation activities. • Collaborate with Sales and Customer Success to increase awareness and engagement, shorten sales cycles, increase deal size, and improve reputation and relationships. • Drive growth objectives through attracting high value prospect accounts and unlocking the full potential of strategic clients. • Consistently meet or exceed objectives for leads and sales, achieving 146% and 120%, respectively, in FY20.

SaaS e-Commerce Product Demand Generation expert:• Directed a team of cross-functional demand generation professionals responsible for a portfolio of programs including website, SEO, SEM, social, email, and telemarketing• Developed inbound and outbound demand generation strategies to generate and nurture leads and opportunities using tools such as Marketo, Salesforce, social media platforms and Google AdWords• Created both online and offline content to help drive demandPolitical Strategy Consulting Firm:• Provided technical expertise and leadership that assisted client in scaling workforce and operations that drove 60 campaigns and ballot initiatives across 40 states.• Developed solutions and improved processes to help our workforce more effectively shape and influence public opinion.Healthcare Client:• Used healthcare background and extensive community connections to expand the client’s patient and physician network and cultivate a market to launch a niche branch of the business, resulting in niche business opening ahead of schedule.• Used social media, word-of-mouth, and digital advertising to increase awareness among intended parents. • Educated infertile blacks and Hispanics about assisted reproductive technology.Not-for-Profit Client: Created and implemented a digital marketing plan to drive awareness, membership, and community engagement. Monitored and reported social media metrics. Resulted in a membership increase of +15%.