Lisa Regnard Email & Phone Number

Geneva, Ge, Ch

Geneva, Switzerland

Geneva Area, Switzerland

Responsible for the management and implementation of marketing digital campaigns & initiativesincluding web/landing pages, social media, newsletters, blog articles. CMS migration on salesforce and content management.

Acquisition & development of the luxury furniture company - Led Team and operations management.- Implemented a new concept store strategy, a CRM tracking, Sales & Inventory management system: worldwide revenue in store increased by 63%- Developed and optimized the E-commerce web site (international)- Commercial Strategy and Business Development (ROI optimization)- Created and developed all the Digital Marketing and Communication Strategies: SEO & SEA, UX development, user… Show more Acquisition & development of the luxury furniture company - Led Team and operations management.- Implemented a new concept store strategy, a CRM tracking, Sales & Inventory management system: worldwide revenue in store increased by 63%- Developed and optimized the E-commerce web site (international)- Commercial Strategy and Business Development (ROI optimization)- Created and developed all the Digital Marketing and Communication Strategies: SEO & SEA, UX development, user engagement and CMS content integration & e-commerce optimization- Developed and managed Social Media strategy to increase user acquisition and engagement including bloggers, influencers programs and events organization- Managed data Analysis: sales, Google analytics, and social media effectiveness to maximize results Show less

Geneva Area, Switzerland

Promoted as a Functional leader for the EMEA Field Marketing Managers & EMEA Sales Support Teams - Product release strategy definition for EMEA.- Led Product launch in coordination with key stakeholders: cross functional led follow up with R&D, Web, Communication & PR, Supply Chain, Demand Planning and Finance Team- Project and Program Implementation tools to increase efficiency, productivity and customer experience working with cross-functional core teams (e.g., TCO tool, Voice of… Show more Promoted as a Functional leader for the EMEA Field Marketing Managers & EMEA Sales Support Teams - Product release strategy definition for EMEA.- Led Product launch in coordination with key stakeholders: cross functional led follow up with R&D, Web, Communication & PR, Supply Chain, Demand Planning and Finance Team- Project and Program Implementation tools to increase efficiency, productivity and customer experience working with cross-functional core teams (e.g., TCO tool, Voice of customer program)- Presentation and Training to executive audience, multiple core teams, partners and customers- Defined and executed Product Marketing process management using MS Project- Analysed pricing positioning and definition (including competitive intelligence) Show less

Geneva Area, Switzerland

Promoted as a Functional leader for the EMEA Field Marketing Managers & EMEA Sales Support Teams - Product release strategy definition for EMEA.- Training Management : Training scheduling, content creation and presentation for new hired people, new product introduction, customer demo, on demand training- Product life cycle Management: sales performance and competitive landscape monitoring to implement corrective actions if needed- Marketing Management: communication content… Show more Promoted as a Functional leader for the EMEA Field Marketing Managers & EMEA Sales Support Teams - Product release strategy definition for EMEA.- Training Management : Training scheduling, content creation and presentation for new hired people, new product introduction, customer demo, on demand training- Product life cycle Management: sales performance and competitive landscape monitoring to implement corrective actions if needed- Marketing Management: communication content creation and validation, digital marketing tools, PR, campaign, sales tools, brochure, battle cards, POS, roadmap. Show less

Geneva Area, Switzerland

Responsible for coordinating sales-marketing operations, analysing categories’ customer behaviours and implementing product release strategy for EMEA.- Studied consumer’s purchase behaviours (IRI) and presented the results to retail buyers- Developed and introduced training based on the analysis recommendations for the differentcategories including negotiation for implementation to the retailer- Analysed the industry market (Gfk)and retailer sell-out to build customized… Show more Responsible for coordinating sales-marketing operations, analysing categories’ customer behaviours and implementing product release strategy for EMEA.- Studied consumer’s purchase behaviours (IRI) and presented the results to retail buyers- Developed and introduced training based on the analysis recommendations for the differentcategories including negotiation for implementation to the retailer- Analysed the industry market (Gfk)and retailer sell-out to build customized assortments andplanograms using the merchandising software Spaceman (Nielson)- Evaluated on a monthly basis the business results and report to management Show less

Geneva Area, Switzerland

Responsible for the management, development and implementation of new processes – 8 directreport.- Increased team’s productivity levels by improving internal processes- Provided training to the team members to ensure the highest level of customer service ▪ Managed the transfer of operations to Service Center in Hungary and the Philippines- Coordinated the communication between CMC Management and Country Operations

Geneva Area, Switzerland

Responsible of managing day-to-day customer account activities for the UK & Polish market.- Ensured order fulfilment for English and Polish customers- Managed logistics processes and solved all customer issues and queries- Participated in new business process implementation projects

London, United Kingdom

Lausanne Area, Switzerland