Senior Competitive Intelligence Manager
Current
Aug 2024 - Present
AeroLeads people directory · profile
Lisa Gonzalez Email & Phone Number
Competitive Intelligence Pirate 🏴☠️ 👊 Product Marketing Alliance Ambassador & Mentor ⚡️
at
Bloomerang
1 work email found
@lytx.com
4 phones found area 858 and 212
LinkedIn matched
✓ Verified July 2026
4 data sources
Profile completeness 100%
Current company
Role
Competitive Intelligence Pirate 🏴☠️ 👊 Product Marketing Alliance Ambassador & Mentor ⚡️
Location
San Diego Metropolitan Area, United States
Who is Lisa Gonzalez? Overview
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Quick answer
Lisa Gonzalez is listed as Competitive Intelligence Pirate 🏴☠️ 👊 Product Marketing Alliance Ambassador & Mentor ⚡️ at Bloomerang, based in San Diego Metropolitan Area, United States. AeroLeads shows a work email signal at lytx.com, phone signal with area code 858, 212, and a matched LinkedIn profile for Lisa Gonzalez.
Lisa Gonzalez previously worked as Senior Competitive Intelligence Manager at Bloomerang and Senior Product Marketing Manager at Bloomerang. Lisa Gonzalez holds Bachelor Of Science, Business Administration from University Of Phoenix.
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Email format at Bloomerang
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{first_initial}{last}@lytx.com
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Profile bio
About Lisa Gonzalez
I’m a roll-up-your-sleeves, get-it-done kind of girl who digs a challenging, fast-paced environment. I’m never satisfied with the status quo and am always looking for a way to do things better. My initiative and drive combined with a down-to-earth personality make me naturally effective at leading high-performing teams. What makes me different is my unique balance of creative, strategic, and analytical thinking, and the ability to take projects from concept through to execution. Senior Product Marketing Manager | SaaS | B2B lisarenee619@gmaIl.comSeasoned SaaS product marketer with B2B and B2C experience in:• Development of insights-based messaging informed by data, research, internal feedback, and product understanding.• Leadership of go-to-market strategies, new product launches, and feature releases with a focus on cross-functional execution.• Management of high-profile projects that deliver measurable business results.Expertise: Pragmatic Marketing: Level IV. Product Marketing, Product Launch, Go-to-Market, Cross-Functional Team Leadership, Integrated Marketing Communications, Product Messaging, Project Management, SaaS, Cloud Solutions, Retail, Video Content Marketing, Video Production, Content Marketing, End-user Education, Agency Management
Listed skills include Product Marketing, Integrated Marketing, Marketing Strategy, Multi Channel Marketing, and 24 others.
Current workplace
Lisa Gonzalez's current company
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12 roles · 25 years
Lisa Gonzalez work experience
A career timeline built from the work history available for this profile.
Senior Product Marketing Manager
Sep 2022 - Sep 2024
Pro Member
Current
Jan 2019 - Present
Senior Product Marketing Manager
Develop launch strategy and cross-functional go-to-market execution for new products and features.
Mar 2022 - Sep 2022
Senior Product Marketing Manager
Drive launch strategy and go-to-market execution for email and SMS products and features.• Senior advisor to the Director of Product Marketing to lead strategic initiatives and support team alignment.• Crafted launch positioning and messaging frameworks for new products and features.• Developed positioning, narrative, and campaign plan for quarterly launch events and monthly announcements. o Generated $1.3M ARR for Klaviyo Product Event• Identify opportunities to strengthen and operationalized product marketing foundation.• Developed, socialized and operationalized launch playbook.
Jun 2021 - Mar 2022
Senior Product Marketing Manager
Spearheaded launch processes and go-to-market plans; elevated content by blending strategy and creative exploration of high-impact marketing techniques.• Positioned and launched disruptive SaaS products and technologies into the transportation market.• Created winning value propositions, positioning, messaging, and content to support product launches, and to redefine existing products and services.• Produced marketing campaigns, foundational content, and enablement materials to expedite sales ramp.• Cultivated deep understanding of user/buyer personas using qualitative and quantitative research• Collaborated with Customer Marketing to develop retention, upgrade, and product adoption strategies.• Above average score in the CEB/Gartner Marketing Excellence knowledge survey.• DE&I (Diversity, Equity & Inclusion) Team Member
Jul 2015 - Jun 2021
Marketing Manager
Help drive strategy, development and production of educational content. • Develop and execute content strategy to support global channel marketing objectives of creating preference for Snapdragon processors at point of sale for retail and online initiatives.• Led RFP to hire video agency partner of record.• Drive and manage agency, project timelines, budgets and contracts.• Work with technical marketing and legal to substantiate accuracy and marketing claims.You can see finished videos here: http://bit.ly/1oxhVbW
Sep 2013 - Aug 2015
Retail Marketing Manager
Led retail, and online content marketing strategy to strengthen brand, drive online traffic, and sales. • Spearheaded online video marketing program that drove 8MM+ online views resulting in $3.5MM+ in associated revenue for consumer electronics, and entertainment products.• Generated in-store, and online awareness, and interest for new products, and technologies including HDTV, 3DTV, GoogleTV, android tablets, and Blu-ray Disc.• Differentiated new product at point-of-sale with a branded demo app for Sony’s first, android-based XPERIA tablet.• Led the strategy, creation, curation, and distribution of high-profile product content, managing plans across global stakeholders.• Defined, and documented creative, and technical video production protocol.
2006 - 2013
~7 yrs
Product Marketing Manager
Planned, and executed integrated marketing plans to drive sales with a focus on ROI.• Led strategy, and execution for below-the-line content initiatives that supported ground-breaking product launches including: o BRAVIA™ HDTVs resulting in #1 position in unit, and revenue market share within three weeks of launch. o Blu-ray Disc player resulting in #1 position in unit, and revenue market share by early 2007.• Managed budgets of ~$8MM annually for promotions, merchandising, websites, video, email, FSI, sales tools, and experiential events.• Presented program strategies, updates, and results to all levels of the organization.• Led agency RFP resulting in the selection of Sony’s first promotion agency-of-record, Powerpact. Awards include:o Promotion Marketing Association, Silver Reggie Award: Sony HD Test Drive (2008)o Center for Creativity, Silver, Bronze Telly Awards: Sony Home Entertainment Server (2008)o Design of the Times, Silver Award: Sony HD Test Drive (2008)
2004 - 2006
~2 yrs
Associate Product Marketing Manager
Developed and implemented consumer engagement programs to support LCD monitors. • Created annual marketing plans for B2C and B2B product portfolio.• Developed and executed product launch plans, including promotional and educational strategies for the industry’s first 16:9 HD widescreen monitor.• Developed launch materials, sales tools, messaging and positioning to target photographers for the Artisan Color Reference System.
2002 - 2004
~2 yrs
Marketing Manager, Designjet Printers Sales & Marketing Center
Aug 1998 - May 2002
Marketing Communications Specialist, Inkjet Consumables Global Marketing
Dec 1993 - Jul 1998
5 education records
Lisa Gonzalez education
Bachelor Of Science, Business Administration
University Of Phoenix
Education record
Landmark
Associate Degree, Graphic Design & Photography, Advertising Arts
La Jolla Academy Of Advertising Arts
Kellogg Graduate School Of Management: Communications Strategy Workshop
Northwestern University
Education record
Academy Of Our Lady Of Peace
FAQ
Frequently asked questions about Lisa Gonzalez
Quick answers generated from the profile data available on this page.
What company does Lisa Gonzalez work for?
Lisa Gonzalez works for Bloomerang.
What is Lisa Gonzalez's role at Bloomerang?
Lisa Gonzalez is listed as Competitive Intelligence Pirate 🏴☠️ 👊 Product Marketing Alliance Ambassador & Mentor ⚡️ at Bloomerang.
What is Lisa Gonzalez's email address?
AeroLeads has found 1 work email signal at @lytx.com for Lisa Gonzalez at Bloomerang.
What is Lisa Gonzalez's phone number?
AeroLeads has found 4 phone signal(s) with area code 858, 212 for Lisa Gonzalez at Bloomerang.
Where is Lisa Gonzalez based?
Lisa Gonzalez is based in San Diego Metropolitan Area, United States while working with Bloomerang.
What companies has Lisa Gonzalez worked for?
Lisa Gonzalez has worked for Bloomerang, Product Marketing Alliance, Okendo, Klaviyo, and Lytx, Inc..
How can I contact Lisa Gonzalez?
You can use AeroLeads to view verified contact signals for Lisa Gonzalez at Bloomerang, including work email, phone, and LinkedIn data when available.
What schools did Lisa Gonzalez attend?
Lisa Gonzalez holds Bachelor Of Science, Business Administration from University Of Phoenix.
What skills is Lisa Gonzalez known for?
Lisa Gonzalez is listed with skills including Product Marketing, Integrated Marketing, Marketing Strategy, Multi Channel Marketing, Marketing Communications, Brand Development, Digital Marketing, and Marketing.
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