- Identified and enacted opportunities to shift sales and distribution to FrontierAirlines.com- Managed technological integration (including concept, justification, requirements documents, identification and allocation of resources, and execution) for various projects to improve the online customer experience- Utilized multiple data points (online and offline) to evaluate customer behavior and identify enhancements - Defined web channel goals, drivers, and key performance indicators (KPI’s) and created dashboards to visually track and display KPI’s and evaluate effectiveness of tactics

- Developed and implemented all marketing initiatives in conjunction with company strategic objectives- Identified and directed all marketing research to support strategic initiatives and program development- Managed sports and promotional partnerships including all contacts, coordination, contract negotiation and execution of advertising opportunities for both Frontier and partners- Managed email communications for operational and marketing initiatives (infrastructure development, scheduling, database management and customer segmentation, messaging strategy, and optimization)- Managed company store (physical and online) including vendor relationships, ROI/financial metrics and reports, inventory selection, budget, and all marketing activities- Developed and managed department budget of over $4 million

- Managed Frontier Airlines website redesign, gift card program implementation, and various high-profile projects that extended Frontier’s brand, product and/or improved the customer experience- Provided creative direction and leadership for internal and external agencies- Ensured legal and operational compliance with all projects and initiatives

• Managed exclusive partnership with national distribution company and acted as a resource for all sales representatives throughout the country• Created and implemented annual marketing plan to ensure annual sales growth• Designed and created company website and other marketing materials including brochures, presentations, etc.• Managed company benefits, payroll, accounts receivable, and accounts payable• Developed and implemented inventory system and trained all appropriate staff on use of the system• Represented company at industry trade shows and annual sales conferences• Managed all initial customer contacts and organized / distributed project leads• Implemented strategic plans to develop customer loyalty and ensure customer satisfaction