Manage cross-functional, global collaboration for product launches and prioritized business teams across Cisco Security Marketing including campaigns, ABM, product management, digital, AR, PR, partner, and regions.• Instrumental driver for standing up and managing security marketing programs and product launches across the Cisco Security portfolio - direct the development and refinement of the overall launch process.• Cross-functional marketing program planning lead for Cisco Security… Show more Manage cross-functional, global collaboration for product launches and prioritized business teams across Cisco Security Marketing including campaigns, ABM, product management, digital, AR, PR, partner, and regions.• Instrumental driver for standing up and managing security marketing programs and product launches across the Cisco Security portfolio - direct the development and refinement of the overall launch process.• Cross-functional marketing program planning lead for Cisco Security User, Breach, and Cloud suites and Duo, Umbrella, XDR and Firewall business teams.• Stood up of PMO Center of Excellence – launch and marketing best practices, engagement model, tools, templates, and communications.• Manage multi-million $ complex global, cross-organizational, cross-functional programs, connecting strategy to execution.• Skilled influencer aligning divergent viewpoints to achieve operational excellence, financial efficiencies, and revenue growth. Show less

➤ Built relationships with industry Analysts worldwide. Kept them informed of key announcements and initiatives to drive awareness and build advocacy for Cisco➤ Responded to information requests from industry analysts and consulted on AR programs and strategies.➤ Lead best practice workstreams on AR, Program Management, and tracked industry analyst publications and trends.➤ Helped direct 7-10 global analyst webinars/news updates per quarter with an average of 37 analyst attendees… Show more ➤ Built relationships with industry Analysts worldwide. Kept them informed of key announcements and initiatives to drive awareness and build advocacy for Cisco➤ Responded to information requests from industry analysts and consulted on AR programs and strategies.➤ Lead best practice workstreams on AR, Program Management, and tracked industry analyst publications and trends.➤ Helped direct 7-10 global analyst webinars/news updates per quarter with an average of 37 analyst attendees and survey scores of 4.5/5.➤ Planned industry analysts' experiences in proprietary Cisco and 3rd party events, as well as executive roundtables.➤ Built and maintained an external Analyst Portal to broaden company reach with 1030+ subscribers and an average of 200+ daily engagements.➤ Spearheaded, built, and managed Analyst Connect -- an internal portal for all Cisco stakeholders to find opinions, trends, and third-party validation, broken down by 12 areas of the business. Have 1600+ reports uploaded and 7000+ unique daily users. ➤ Designed, built, and managed an internal AR Team portal to keep the team organized, co-author content, and share historical data.➤ Helped launch Cisco's first Annual Analyst Perception Audit sent to 1030+ analysts with a 40% response rate.➤ Tracked quarterly insight reports, maintained analyst lists, and collaborated with the broader communications team. Show less

➤ Directed global, matrixed cross-functional teams (including engineering, marketing, sales, finance, and executive leadership) across the entire Cisco portfolio including Security, Compute, Collaboration, Cloud, Software, Data Center, IoT and more.➤ Delivered over 10 top-tier launches per year while increasing content engagement an average of 78% across initiatives.➤ Program lead for internal sales enablement, global launch hub and webcasts; formulating agendas and communications for… Show more ➤ Directed global, matrixed cross-functional teams (including engineering, marketing, sales, finance, and executive leadership) across the entire Cisco portfolio including Security, Compute, Collaboration, Cloud, Software, Data Center, IoT and more.➤ Delivered over 10 top-tier launches per year while increasing content engagement an average of 78% across initiatives.➤ Program lead for internal sales enablement, global launch hub and webcasts; formulating agendas and communications for an average of 200 - 400 attendees. Pushed page ranks up to one of the top 10% internal web pages.➤ Developed company-wide launch processes, playbooks, and best practices and built internal and external websites and portals.➤ Employed program management skills including performing data analysis, setting KPIs, and tracking metrics.➤ Applied knowledge of all launch disciplines including AR, PR, sales enablement, partnerships, and distributorships.➤ Built lead-generating programs including virtual events, webinars, and e-mail campaigns to generate interest and build pipelines.➤ Established goal-setting criteria and provided detailed reporting using Site Catalyst, SmartSheets, Domo, and Percolate.➤ Achieved an average performance improvement of 67% for all lead-generating programs to exceed program goals.➤ Served as team lead, mentor, and coach to new launch managers and campaign strategists.➤ Managed Cisco's global launch calendar and prioritization as well as oversaw and managed quarterly launch budgets.➤ Consolidated and streamlined launches resulting in saving the company tens of thousands of dollars annually. Show less

➤ Oversaw end-to-end Marketing Communications activities and crafted the strategy and execution across key Cisco portfolios including Data Center, Switching, Networking, Cloud, Service Provider and more.➤ Created and developed innovative marketing programs that drove awareness and demand with key target audiences.➤ Worked cross-functionally with marketing, executive leadership, sales, field/solution marketing, and business units.➤ Significantly increased leads, attendance, and… Show more ➤ Oversaw end-to-end Marketing Communications activities and crafted the strategy and execution across key Cisco portfolios including Data Center, Switching, Networking, Cloud, Service Provider and more.➤ Created and developed innovative marketing programs that drove awareness and demand with key target audiences.➤ Worked cross-functionally with marketing, executive leadership, sales, field/solution marketing, and business units.➤ Significantly increased leads, attendance, and click-throughs across all programs to increase metrics from 60% to 90%.➤ Created omni-channel journeys employing testing, monitoring, optimizing, and refreshing content based on findings.➤ Improved web page engagement by more than 75% on average by working closely with Digital and GTM teams.➤ Deployed latest technology including mobile web, targeting, social, VOD, flash, interactive banners, and live chats.➤ Managed a team of subject matter experts across social media, SEO, demand generation, digital, and public relations.➤ Directed and executed global events including promotional strategies, messaging, demo coordination, and signage.➤ Oversaw event content, developed and monitored event budgets, led core teams, and provided on-site management. Show less

➤ Marketing Communications Consultant – Cisco Systems, San Jose, CA – 10/2005 to 03/2006➤ Media Relations Consultant – Philips Semiconductor, San Jose, CA – 03/2002 to 12/2002➤ Marcom Program Manager – Synopsys, Inc., Mountain View, CA – 05/2001 to 09/2005➤ Public Relations Account Specialist – Technology Solutions, San Jose, CA – 02/1999 to 05/2001➤ Marcom Specialist – Opal Incorporated, Santa Clara, CA – 07/1992 to 02/1995