Lisa Howard Email & Phone Number

Cairns, Australia

Performing a range of freelance marketing services to SMEs across the UK, the Netherlands, Canada, Australia, New Zealand, USA, and beyond. • Copywriting and editing: website, blogs, apps, social media• Social media: strategy, content creation, scheduling, reporting• SEO: strategy, content optimisation• Design: brochures, posters, newsletters, business cards, postcards, websites (Wordpress & Hubspot), powerpoint presentations• Ad-hoc: marketing campaigns, promotions, branding, strategyCurrent clients include:• Social Force | Digital Transformation Agency | www.socialforce.com.au• Cairns Kangarooms | Student Accommodation | www.cairnskangarooms.com• Gillian Gillies Interiors | Award-Winning Interior Designer | www.gilliangillies.com• DesignDocs | Interior Design Business Management Software | www.designdocs.com• Truffle Guys UK | https://truffleguysuk.com/

Cairns, Queensland, Australia

• Community Education Ambassador Coordinator: Increasing awareness of OzHarvest programs in Cairns by coordinating presentations with local schools• Community & Education Presenter: Leading PPT presentations that provide schools & community groups with info on OzHarvest (ie. what we do, how you can help etc.)• Food Rescue & Delivery: Rescuing surplus food from Rusty’s Markets & supermarkets and delivering to Cairns community groups & organisations in need

Australia

• Develop strategic marketing initiatives and activities.• Implement, coordinate and execute marketing plans.• Managing and supervising marketing projects from beginning to end.• Developing and maintaining strong working relationships with clients and external vendors.• Creating and managing a content calendar and scheduling deadlines.• Writing SEO copy for websites as well as copywriting for other channels including email marketing, product packaging and various marketing collateral.• Measuring performance and creating reports using various analytics tools (Google Analytics, WebTrends, etc.).• Managing and updating social media platforms.• Creating innovative content.• Create branded advertising campaigns and support the design team by coordinating and collating content.• Maintain strict confidentiality of sensitive information.

Amsterdam Area, Netherlands

• Advising and delivering on marketing and communications across the business• Copywriting, editing and proofing - brochures, website, social media, marketing campaigns, client service tools• Website - updating, SEO/keyword optimization• Social media - content creation, delivery planning, strategy

Europe

Travel through Eastern Europe, the Balkans, UK and Netherlands

Wellington & Wairarapa, New Zealand

• Promoted from Campaign Specialist• Manage the delivery of campaigns across multiple channels (eDM, DM, mobile and app) that make Fly Buys customers want to engage and shop within the Fly Buys network, earn points and spend points on rewards• Working closely with clients, Marketing Analysts, Insights Managers, Operations, external agencies and frontline customer service staff to bring campaigns together• Drafting campaign and creative briefs as well as data and mailhouse specifications• Copywriting, editing and proofing• Informing targeting criteria • Implementing campaigns and interpreting, presenting and using the results to guide future campaigns

Wellington & Wairarapa, New Zealand

• Manage the delivery of campaigns across multiple channels (eDM, DM, mobile and app) that make Fly Buys customers want to engage and shop within the Fly Buys network, earn points and spend points on rewards• Working closely with clients, Marketing Analysts, Insights Managers, Operations, external agencies and frontline customer service staff to bring campaigns together• Drafting campaign and creative briefs as well as data and mailhouse specifications• Copy writing, editing and proofing• Informing targeting criteria • Implementing campaigns and interpreting, presenting and using the results to guide future campaigns

Ipswich, Brisbane

• Effectively coordinate and manage specific marketing projects for Council Departments• Implement marketing and communication campaigns including managing events, campaigns and production of marketing materials• Provide effective day to day management of required administrative, financial and project related tasks within the Marketing and Communications Branch, including processing purchase requisitions and Oracle service requests

Quetzaltenango, Guatemala

Trama Textiles is a 100% worker-owned women’s weaving cooperative that produces and sells traditional Mayan apparel, accessories, and textiles online as well as running a weaving school and store from their premises in Quetzaltenango, Guatemala- Copywriting - social media, website, newsletters, business proposals- Website - SEO optimisation, redesign, management- Social media - posting and content creation, increasing followers, strategising- Brand development- Key achievement: Wrote and developed social media content, strategy, and multi-channel campaigns which in 2 months resulted in: - Facebook: 244% increase in average Post Reach, 166% increase in average Total Reach, 157% increase in average Likes/Comments/Shares - LinkedIn: 75% increase in Followers - Pinterest: 667% increase in weekly Repins - Instagram: 19.44% increase in Follower Growth, 6.77% increase in average Engagement - Trip Advisor: moved Trama Textiles from position 5 to position 3­- Aligned and unified the Trama Textiles brand after creating a Brand/Style Guideline and creating headers, footers, email signatures, standard document templates for increased consistency and professionalism across the brand• Leading the redesign of the Trama Textiles website

Wellington

Key achievements:­• Winner of the Best Stand award at the HRINZ 2013 National Conference, resulting in $2500 worth of free advertising ­• Over 2 years, increased website traffic by 87% after creating a SEO and web report­• Developed a Social Media Marketing strategy which saw a 1017% increase of followers (LinkedIn) over a 2 years­• Refreshed, refined and unified the Parker Bridge brand by creating new design templates and layouts and documenting this through the development of company Branding Guidelines­• Project managed the redesign of the websites for both the NZ and Thailand offices, within budget­• Developed, created and implemented various successful business development tools:­- Marketing and business development call lists­- Temp of the Month award­- Admin Professionals Awards­- Employees and Employers Market Insights SurveyResponsibilities:• Advise and deliver all marketing and advertising activities that grow the company in the NZ and international market• Copywriting, editing, proofing - website, newsletters, company tender submissions, advertisements (print and online), digital marketing campaigns, social media• Website - redesign, management, SEO optimisation, SEM, analysing monthly website report• Brand management• Lead generation tool creation• Analysis and reporting on all marketing activity• Internal/external suppliers relationships• Event planning and networking

Wellington

Responsibilities included:• Administering the quality audit process that ensures Parker Bridge maintains their Best Practice Certification• Building long-term, supportive relationships with candidates, clients, internal staff, and external stakeholders• Live the Parker Bridge values: honesty, integrity, passion, commitment, respect

Granity, New Zealand

• Promotional Photography (clients included Solid Energy, Meridian, Fairfax, DOC)• Weddings, Portraits & Baby Bumps• Special Occasions• Promotional Events & Openings• Prints• Sales

Westport, New Zealand

• Travel Arrangements & Accommodation Booking• Meeting Preperation (papers, agendas, minutes)• Scheduling• Email Management• Purchasing inventory and equipment• Client Liaison• Daily Reports• Administration (printing, filing, photocopyign etc.)• Recruitment of Staff (including generation of new employee packs etc.)• Creation of Forms & Templates• Liaison with Manufacturers• Development of Health & Safety procedures• Proof Reading and editing of methodologies and reports

Brisbane, Australia

Feature Films, Short films, Music Videos, Event Coordinating including:• Production Designer• Art Director• Costume Designer• Standby Props• Set Dressing• Construction• Fabrication• Budgeting• Purchasing

Bachelor Of Communication, Majors In Film & Media Studies And Screen Production

Cert Iv, Nutrition