Lisa Rigsby Email & Phone Number

Boston, Ma, Us

Boston, Ma, Us

Marketing strategy, content development, campaign planning and management for a range of businesses and nonprofit organizations. Experience on both sides of the table — managing agency relationships and servicing clients, a background in international business and early-stage ventures give me a broad-gauge perspective to solving business problems.

Boston, Massachusetts, Us

Led the creative vision for the relaunch of The Learning Company, (digital, start-up) to develop immersive, game-based, learning products and platforms for properties: The Oregon Trail, Where in the World is Carmen Sandiego, Curious George, and interactive, academic skills tutorials. *Division Dissolved in November 2011.•Hired and managed vendors and freelancers for brand development, website, video, illustration. •Conducted market research (immersive learning, MMOs) and focus group testing for K-6 brand and websites.•Collaborated with internal product and communications team to develop go-to-market strategies and complete P&Ls.

Founded and directed a full-service, traditional and digital agency, managed a team of designers and account support for a range of B2B, B2C, NPOs across a range of industries. Maintained client relationships for many years. Example clients: Northeastern University, Houghton Mifflin Harcourt, HMS Financial Group, Cape Ann Financial Services, Huntington Controls, Basix Automation Integrators, City Express, Essentially Bare Cosmetic & Laser Clinics, Teak Media + Communication. Client Service ExampleMass Bay Credit Union: An 8-year relationship, contributing to asset growth from $54m to $178m. •Created, designed and produced more than 100 promotional campaigns: TV, radio, billboard, print advertising, direct marketing, in-branch and ATM signage, statement stuffers, digital banners. •Extensive cross-department collaboration; with executive management, product managers, branch managers, internal and external regulatory compliance. •Prepared annual, audit reporting for marketing. Responsible for marketing compliance, disclaimers and disclosures.•Orchestrated a rebrand and field of membership expansion launch from concept through implementation. Extensive board presentations, external and internal communications planning, and multi-vendor management to coordinate time-sensitive deliverables, announcement and launch. •Designed and produced the new corporate identity, marketing collateral, interior/exterior signage, website, press releases, print and digital advertising, branded merchandise. •Conducted employee trainings for new products and services, online banking migration and features, customer service communication.Northeastern University: A 6-year relationship with the D'Amore-McKim School of Business serving multiple departments: Corporate Communications, Online MBA & Certificate Programs, Corporate Partnerships, Executive Education.

A consultant with agency support through Big Pond Marketing, provided go-to-market strategy and marketing communications support for an early-stage, IP-based, telecommunications venture, targeting the U.S. telecommunications industry. Developed the brand, messaging and materials to establish credibility in a competitive space. *Company dissolved in 2009.•Wrote and edited the business plan, created investor presentations, developed technical and product marketing materials. •Identified and managed subject-area experts for proof-of-concept research, reports and academic white papers. •Travelled to Turkey for business meetings with the development group, high-ranking academics and government officials.

Managed the Irish advertising agency creative and account support team for key account support: Dell Computers, Wella Professionals, Allplastx.com and primary account Thermo King:•Wrote and managed the localization, design and production of sales and marketing collateral, advertising campaigns, newsletters and press releases for 7 European markets. •Created media budgets and managed media relations.•Acted as event planning and coordinator for major European industrial trade shows, including complex booth design and build with vendor.

Hired in Boston as the International Marketing Manager, asked to relocated to Ireland to streamline software manufacturing processes and reduce costs. Solved by managing in-house design and production team of 4, and collaborating with European subsidiaries to improve inventory control, forecasting and P&Ls. •Managed packaging design and production for an aggressive, product release schedule (40-100 quarterly).•Standardized internal quality control (HERs), CARs and PARs with manufacturing and print vendors, improved by 40%. •Met KPIs in a high pressure, deadline-oriented environment. Presented at international sales and product meetings.