Promoted to oversee showroom operations and a team of sales professionals and support staff tostrategically grow revenue for a regional business. Direct marketing campaigns andprograms across market positioning, visual identity, brand messaging, website, socialmedia, and external announcement strategy to build customer engagement.- Lead research efforts, linking results back to future strategies, tactics and other dataanalysis.- Implement a variety of evaluative metrics, including KPIs, to analyze marketingprograms and gain insight to improve potential, while providing a baseline metric bywhich to evaluate future success.- Ensure company business and revenue growth goals are met by delivering metric-based analytics for messaging, brand awareness, lead generation, and conversionrates; track performance with Salesforce CRM.- Build strong rapport and cultivate client and industry partner relationships by trainingsales staff on identifying optimal product solutions for individual needs and stellarcustomer service.- Drive a cohesive and supportive work environment by building trust with salespeopleon the team while leading staff training

Led strategic sales initiatives to drive revenue growth and profitability through all stages ofthe sales cycle including onboarding, customer success, account retention/growth andsupport.- Established and managed customer accounts to strategically grow a regionalterritory across Northern California.- Cultivated strong client relationships by leveraging a deep understanding of the localmarket and offering unique business approaches.- Conducted market research and identified business development opportunitiesspecific to each region.- Managed business development throughout entire sales cycle from initial customercontact to post-sale follow up.

Planned, organized, and executed company outreach, branding, and events includingwinery vendor relations initiatives.- Established and grew social media presence on Facebook and Twitter thatincreased engagement using various ad methods.- Increased wine club sign-ups as well as in-house bottle sales, achieving increasedprices on more popular wines.- Reduced web hosting costs and completely redesigned company website aftercreating a mobile website using Square Space.- Maximized marketing tools such as Mail Chimp to reorganize wine club tracking andprocedures by utilizing wine club software and email tracking with Mail Chimp,resulting in 10% gain in wine club member sign ups as well as increased retention.- Built relationships with surrounding cities and partners to build brand awareness inthe community, participating in the City of Calistoga Wine Walk event with thousandsof attendees.

Created an Instagram account for UC Davis branch that gained 200+ followers afterpartnering with marketing team to develop innovative social media methodologies foroutreach initiatives.- Broke a company-wide record of user sign-ups on first campaign tabling event oncampus after launching social media campaigns.- Increased user interaction with the brand by retaining sign-ups and creating a Twitterhashtag.