I’m passionate about driving sales strategies that deliver growth and value for both partners and customers. As the Founder and Director of Colition, I help cybersecurity and emerging tech vendors expand in the EMEA market through tailored channel partnerships and go-to-market execution. My leadership journey in sales spans several roles, where I've consistently built and led high-performing teams to exceed targets and deliver business success.At Cisco, I ran a large direct commercial sales team, driving significant revenue growth across various sectors. As Director of Channel & Alliances at Rubrik, I led initiatives that expanded our presence across the UKI and Emerging EMEA regions, strengthening key channel partnerships and driving sustainable growth. My experience, from Cisco Meraki to Rubrik and beyond, has always been rooted in creating and executing strategies that create deep partnerships and successful business outcomes.I thrive when working alongside talented, driven people and take pride in growing and developing teams. Building strong relationships and nurturing talent are at the core of what motivates me. Beyond sales, I am passionate about empowering women in tech and actively work with tech channel ambassadors to drive diversity and inclusion. For me, success is not just about achieving sales goals—it’s about making a meaningful impact and creating opportunities for others.