Communications Manager
Crewe
SG World’s behind-the-scenes health and safety compliance software and solutions can be found in over 40,000 UK businesses and schools, including household names such as Asda, De Vere, Office Depot, TNT, M&S and Kerry Foods. My main remit within our small but perfectly formed team, is web and social media content, campaign planning and collateral design, whilst contributing to event management and internal PR. Working closely with Sales, I’m able to execute a project from strategy phase through to creative and final deliverable, with minimal supervision. Specific skills and responsibilities include: - Developing a rolling 6 month email and social media campaign across a cross section of product and industry related topics - Developing email workflows for anniversary communications, upsell and cross sell- Introducing major brand update across web presence and corporate collateral - Content and web design contributor to SG World’s sister company commercial print and giftwear business- Hubspot Advocate coupled with good working knowledge of Active Campaign, Shogun, Shopify, Mailchimp, Hootsuite, Weebly and Squarespace. - Managing the annual campaign plan into our commercial and educational marketplace - Bringing together multiple campaign elements – digital marketing, telemarketing, social media, direct mail, advertising, video, exhibition and internal communications.- Manage content creation, design and deployment of bimonthly customer/prospect ENews into Education and Commercial segments.- Monthly briefing on current Marketing activity to Department heads including latest campaign metrics- Mentoring role within department- Coordinating product launch activity- Work with Major Accounts Sales team in supporting specific customer communications- Building up a portfolio of customer case studies and testimonials showcasing our solutions- Advanced knowledge of Adobe Creative Cloud suite - Photoshop, InDesign and Illustrator
