Lisa Antonini Email & Phone Number

Milton Keynes, England, United Kingdom

Responsibilities:- Strategic Leadership: Directing strategic communications and engagement for the Trust’s estates development programme, including media relations, crisis management, and creating insight-driven communication strategies. Known for delivering consistent, coordinated outputs and maintaining strong relationships with colleagues, service users, and stakeholders.- Major Project Leadership: Leading communication and engagement for the Trust’s largest infrastructure project, funded by the New Hospital Programme (NHP), to deliver a new Women’s and Children’s Hospital in Milton Keynes by 2030.- Team Support: Providing guidance to the Communications and Engagement team.- Collaborative Development: Fostering a collaborative approach to corporate communication, aligning key messages and narratives with Trust values and brand.- Strategic Contribution: Contributing to the strategic development of Trust communications to achieve strategic corporate objectives.- Media Oversight: Overseeing media work, with experience in building relationships with national and local press and facilitating high-profile VIP visits.Achievements:- Brand Implementation: Successfully implemented a brand identity for the Estate programme, supported by digital channels and a media campaign.- Radiotherapy Centre Launch: Led communication efforts for the launch of a new Radiotherapy Centre, collaborating with media partners, community leaders, and Trust partners to deliver successful PR and engagement activities.- Comprehensive Strategy Delivery: Delivered a comprehensive communication and engagement strategy for the Trust’s New Hospital.- Public Engagement: Executed public engagement and consultation activities, leveraging relationships with diverse community groups.

Luton, United Kingdom

A senior leader within the Higher Education not-for-profit sector, responsible for successfully meeting the organisation charitable objectives and actively participating in high level decision making across all areas of the organisation. Including HR, finance, commercial, health & safety and governance. A key remit to oversee all aspects of marketing, communications, social opportunities, business sales & development, digital infrastructure and data protection.Key areas of responsibility:• Leading the development of social opportunities that embrace the social and cultural diversity of the university’s student membership. Enhancing social inclusion and the sense of community at the university.• Maximising customer engagement across multi-functional services (including commercial, representation, support, student led groups, campaigns and events) through tactical creative marketing activities and strategies for future growth.• Accountable for commercial service engagement and customer experience, within two multi-use licenced premises and a coffee shop. Steering commitment to high service levels and change management through well-developed strategies based on customer feedback, behaviours, and trends. Reliably providing a range of commercial activities, events and promotions that meet revenue and participation targets.• Building long term valuable relations with a range of stakeholders and partners within the university, local community, external businesses and media outlets.• Extensive knowledge and experience in leading operational management including overseeing events, health and safety tasks and data protection compliance

Hafield, Hertfordshire

Leading the marketing team, I have successfully increased awareness of the Student’s Union with the development and implementation of a range of marketing strategies and campaigns. I have promoted the range of activities, events and services to stakeholders throughout the University and identified support requirements for services including the Job Centre, Lettings Agent, Advice and Support Centre, Volunteering Service and Students Societies Initiative.Additionally, I have promoted the entertainment, performances and events at the sister company, The Forum Hertfordshire and supported management-level decision making with the analysis and presentation of accurate and effective market research. This has enabled me to support, develop and manage the marketing team across both organisations and control all relevant marketing budgets.Notably, I have improved customer engagement with the development and execution of events including the Fresher’s Fair, increased online impressions by 30% and improved both advertising and sales revenues. I have also increased interactions with the delivery of the well-being awareness campaign for 1000 students and launched new club nights within The Forum Hertfordshire, doubling customer retention following the implementation of a multi-channel CRM system within new websites, and improving data analysis.

Hatfield, Hertfordshire

With a focus on developing and implementing marketing campaigns, I increased awareness of the Union, activities, events and services within the student body and stakeholders. This delivered an increase to annual survey participant levels by 200% with the implementation of a new market research strategy. I also improved the analysis of customer experiences with the development and execution of a mystery shopper programme. I also achieved budget controls, deadlines and expectations with a refresh to designs for student-facing services.

Hatfield, Hertfordshire

During this role, I maximised income levels within the Student’s Union with the development and implementation of sales and sponsorship activities. This included the development of fundraising opportunities in conjunction with media contacts, and the coordination of activities including Fresher’s Week events. Within this 3-year period, I successfully increased advertising sales revenues by 50%, improved student engagement levels to 5,000 at the Fresher’s Fair events and increased revenues year on year with the renegotiation of sponsorships and sales contracts.

Post-Graduate Certificate, Business And Management

Professional Diploma In Marketing (Cim), Marketing

Bachelor Of Arts (Ba), Industrial And Product Design