Lisa Rosenberg

Lisa Rosenberg Email and Phone Number

Global Partner + President, Consumer Brands at Allison Worldwide | Cannes Lions Jury Member 2020-2021 | Clio Awards Jury Member 2018, 2019, 2020-2021 | PRWeek Hall of Femme | PRovoke Innovator 25 - 2020, 2023 @ Allison Worldwide
About Lisa Rosenberg

I am a creative instigator who believes brands must live at the intersection of culture and commerce. I am a hands-on client relationship leader with expertise in leading global brand initiatives and have been a hands-on force behind many successful brand journeys. I have a track record of developing award-winning campaigns for major consumer brands, including Corona’s Plastic Fishing Tournament and Budweiser’s recent World Cup campaign, #BringHometheBud. I was the creative force behind Driscoll's Rose Berry and have launched every shaving innovation for Gillette from Sensor to Fusion ProGlide, helped M&M’s put the color purple in the bag, introduced Bluetec clean diesel technology for Mercedes-Benz and brought the Cronut to SXSW to put the Allison name on the map. Recently, my team and I launched Brandgeist IQ (BGIQ), a proprietary, AI-powered methodology designed to measure the real-time cultural relevance of brands. I have 20+ years of big agency operational leadership experience including strong financial management expertise and a reputation for recruiting, mentoring and developing talent. I love the thrill of the hunt, and am a highly effective business developer with persuasive selling skills.Capabilities: Agency Management • Brand & Product Marketing • Branding & Positioning • Business Development • Creative Services Management • CSR • Digital & Social Strategy • Entertainment & Lifestyle Marketing • Global Communications Strategy • Integrated Marketing Communications • Issues & Crisis Management • Product & Service Launches • Talent Development & MentoringSectors: Beauty & Personal Care • CPG • Food & Beverage • Automotive • Travel & Hospitality • Consumer Health & Wellness • Luxury Goods • Retail

Lisa Rosenberg's Current Company Details
Allison Worldwide

Allison Worldwide

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Global Partner + President, Consumer Brands at Allison Worldwide | Cannes Lions Jury Member 2020-2021 | Clio Awards Jury Member 2018, 2019, 2020-2021 | PRWeek Hall of Femme | PRovoke Innovator 25 - 2020, 2023
Lisa Rosenberg Work Experience Details
  • Allison Worldwide
    Global Partner + President, Consumer Brands
    Allison Worldwide Jan 2024 - Present
    San Francisco, Ca, Us
    Member of executive leadership team responsible for driving the agency forward. Provide dedicated leadership to our Global Consumer Group. Nurture talent, drive business growth and work with our teams to create and deliver award-winning work. Serve as senior counsel for clients including AB InBev, Budweiser, Corona, Campari America, IHG and GNC, among others.
  • Allison Worldwide
    Partner + President, Consumer Brands
    Allison Worldwide Jan 2020 - Jan 2024
    San Francisco, Ca, Us
    Provide dedicated leadership focused on developing the strategic roadmap and marketing our vision for the consumer brands practice. Nurture talent, drive business growth and work with our teams to create and deliver award-winning work. Serve as senior counsel and drive creative strategy for clients including American Airlines, Budweiser, Corona, Kimpton Hotels & Restaurants, Driscoll’s Berries, Invitae, Danone, PepsiCo and Naf Naf Grill, among others.
  • Allison Worldwide
    Partner + Chief Creative Officer
    Allison Worldwide Mar 2013 - Jan 2020
    San Francisco, Ca, Us
    Responsible for providing creative direction and leadership to all areas of the organization globally. Serve as senior counsel and creative strategist across multiple agency clients and for major new business initiatives. Lead agency creative services offering (print and digital design, web design and identity development), including product development and talent recruitment. Oversee agency marketing and business development efforts, including creation of new logo and brand identity system, revamped agency positioning, new web site and agency marketing materials.
  • Executive Forum
    Board Member / Head Of Brand & Marketing
    Executive Forum Aug 2021 - Present
    New York, Ny, Us
    Executive Forum is a highly engaged community of C-suite executives who share a passion for "what's next" to drive the business growth of tomorrow. Since its formation in 1995, the Executive Forum has grown to over 400 members who are the top-most leaders at market moving companies, run portfolios for the most innovative PE firms and serve as directors on boards — public, private and non-profit. Admission to the Executive Forum is based upon a rigorous nomination and review process. By design, approximately half the EF members are President/CEOs, and the others are at the COO, CFO, CMO, CIO and VP levels.
  • Executive Forum
    Member
    Executive Forum Oct 2012 - Present
    New York, Ny, Us
  • Havas Pr Us
    President
    Havas Pr Us Apr 2011 - May 2012
    New York, Ny, Us
    Led North American operations of highly-awarded strategic buzz boutique, including operations, P&L management, resource allocation, talent development, new business and agency marketing initiatives. Served as senior counselor and strategist across multiple agency clients including Sears Holding Corporation, Ford Warriors in Pink, Amtrak, Durex and Chiquita.
  • Porter Novelli
    Senior Partner, Cmo, Managing Director Ny And Director Global Brand Marketing Practice
    Porter Novelli Aug 1990 - Apr 2011
    New York, Ny, Us
    Chief Marketing Officer/2010-2011Led Porter Novelli branding efforts, agency marketing initiatives and enterprise-level new business.Managing Director New York (Appointed Senior Partner in 2010)/2008-2011Directed operational and business leadership for NY (HQ) office including P&L and portfolio management, new business development, resource allocation, talent development and office culture. Director Brand Marketing Practice (Appointed Partner in 2003)/2003-2011Led Brand Marketing Practice and headed up PN Entertainment with responsibility for portfolio management and new business development. Served as senior counselor and strategist for multiple clients, including Procter & Gamble, PepsiCo, Reckitt Benckiser, M&M/Mars, Mercedes-Benz, Harman International and British Airways.
  • Hill & Knowlton
    Account Executive
    Hill & Knowlton Jun 1989 - Aug 1990
    New York, Us
    My first real job in PR was working on The Bermuda Department of Tourism account where I handled events and media relations for both the consumer and meeting and incentive sides of the business. Particularly proud of a multi-page feature of producer Robert Stigwood's Bermuda home in Architectural Digest. Also worked for the United Jewish Appeal coordinating the first-ever communal Passover Seder linking attendees in Israel, Russia and the United States via satellite.
  • Ogilvy Public Relations Worldwide
    Intern
    Ogilvy Public Relations Worldwide Jun 1987 - Aug 1987
    New York, Ny, Us
    Great opportunity to be exposed to the PR business while studying in London. Helped with event planning and coordination for The Festival of London and Rolex's CSR program with the Stars Organization for Spastics.

Lisa Rosenberg Skills

Integrated Marketing Media Relations Public Relations Strategic Communications Strategy Press Releases Message Development Crisis Communications Marketing Strategy Corporate Communications Marketing Communications Marketing Brand Management Reputation Management Event Planning Leadership Product Marketing Corporate Branding Management Internal Communications Sponsorship Creative Strategy Business Development Strategic Planning Product Launch

Lisa Rosenberg Education Details

  • The Johns Hopkins University
    The Johns Hopkins University
    History/Writing Seminars
  • Omnicom University At Babson College
    Omnicom University At Babson College
  • Hunter College High School
    Hunter College High School
  • Ethical Culture School
    Ethical Culture School

Frequently Asked Questions about Lisa Rosenberg

What company does Lisa Rosenberg work for?

Lisa Rosenberg works for Allison Worldwide

What is Lisa Rosenberg's role at the current company?

Lisa Rosenberg's current role is Global Partner + President, Consumer Brands at Allison Worldwide | Cannes Lions Jury Member 2020-2021 | Clio Awards Jury Member 2018, 2019, 2020-2021 | PRWeek Hall of Femme | PRovoke Innovator 25 - 2020, 2023.

What is Lisa Rosenberg's email address?

Lisa Rosenberg's email address is li****@****msn.com

What is Lisa Rosenberg's direct phone number?

Lisa Rosenberg's direct phone number is +191779*****

What schools did Lisa Rosenberg attend?

Lisa Rosenberg attended The Johns Hopkins University, Omnicom University At Babson College, Hunter College High School, Ethical Culture School.

What skills is Lisa Rosenberg known for?

Lisa Rosenberg has skills like Integrated Marketing, Media Relations, Public Relations, Strategic Communications, Strategy, Press Releases, Message Development, Crisis Communications, Marketing Strategy, Corporate Communications, Marketing Communications, Marketing.

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