Lisa Ross-Magenty Blaettler Email & Phone Number

Internal Communications I Employee Engagement I Coaching & Training I Virtual & Face-to-Face I Workshops I Meetings I EventsBasel Switzerland I Cambridge UK I Singapore I Toronto Canada

Basel Area, Switzerland

All aspects of internal communications from strategic counsel to day-to-day support.

Basel Area, Switzerland

Integration communications in anticipation of Lonza's acquisition of Capsugel.

Basel

Current thought leadership area - Gaming For Life Sciences.Taking digital gaming from hype to reality to benefit life sciences. Or rather, supporting advances in medicine & healthcare with #VR, #AR & games.Follow sector developments on Twitter with @GameForLifeSciSpeaking engagment for Women In Digital Switzerland, Basel Chapter.

Switzerland

Business development and client services for Group Charlescannon, an independent full-service agency headquartered in Geneva, Switzerland.AGENCY MORE THAN DOUBLED IN SIZEHired to attract international blue-chip clients to the agency, understand their critical needs, develop strategic proposals and ensure an agency team was set up to provide long-support to the client. New clients including Nestlé, Trafigura and Vifor Pharma joined a stable of clients from the business, logistics… Show more Business development and client services for Group Charlescannon, an independent full-service agency headquartered in Geneva, Switzerland.AGENCY MORE THAN DOUBLED IN SIZEHired to attract international blue-chip clients to the agency, understand their critical needs, develop strategic proposals and ensure an agency team was set up to provide long-support to the client. New clients including Nestlé, Trafigura and Vifor Pharma joined a stable of clients from the business, logistics, financial services, life sciences, cities, fashion and sports sectors. BRAND STRATEGY BECAME A KEY DIFFERENTIATOR FOR THE AGENCYOther achievements included the development of a proprietary brand planning tool which became a key differentiator for the agency. Suitable for businesses, products and services, the methodology was used by sports teams and clubs, by non-for-profit initiatives and by corporations as a basis from which to build their brands and meaning across geographies and value chains. Frequently specific elements of the methodology were used to pin point issues or solve a business challenge. Partnership relationships, articulation of a vision or adding clarity around messaging were among the many requests. FLEXIBLE CLIENT SUPPORTIn addition, support was provided to key agency clients that included the development, delivery and evaluation of integrated marketing and communications campaigns. Show less

Switzerland

• Hired to set up a new communications function within Interpeace, a leading international peacebuilding NGO, with field operations in Africa, Asia, Central America, Europe and the Middle East. KEY ACHIEVEMENTS• Set up of the communications function for Interpeace and creation/management of a team.• Internal and external recognition and support for communications within the organisation.• Development and implementation of the communications strategies and initiatives… Show more • Hired to set up a new communications function within Interpeace, a leading international peacebuilding NGO, with field operations in Africa, Asia, Central America, Europe and the Middle East. KEY ACHIEVEMENTS• Set up of the communications function for Interpeace and creation/management of a team.• Internal and external recognition and support for communications within the organisation.• Development and implementation of the communications strategies and initiatives for both the HQ and for selected country programmes.• Development and implementation of the media outreach and on-line digital strategies.• Strategic relationships developed on behalf of the organisation including the World Economic Forum, a Geneva based private bank, select private donors and with Peace One Day that included the set up and implementation of the NGO Coalition for Peace. • Initial set up phase of Interpeace in Sweden in the form of a fundraising foundation.• Significant contributions to the organisation’s image and profile.• Responsible for the set-up and growth of Interpeace’s social media presence.• Extensive written materials, both in print and online, including conception, drafting and editing of annual reports, handbooks, country research documents and web content. Show less

Switzerland

The role at the agency was divided into Business Development, Client Servicing and developing the agency’s pharmaceutical practice, Sudler & Hennessey. BUSINESS DEVELOPMENT• Responsible for this integrated marcoms agency’s new business programme, from networking and lead generation, to credentials presentations, multi-market programme proposals, pitch presentations and speaking at events. • Proposals included brand strategy, corporate identity, design, internal communications… Show more The role at the agency was divided into Business Development, Client Servicing and developing the agency’s pharmaceutical practice, Sudler & Hennessey. BUSINESS DEVELOPMENT• Responsible for this integrated marcoms agency’s new business programme, from networking and lead generation, to credentials presentations, multi-market programme proposals, pitch presentations and speaking at events. • Proposals included brand strategy, corporate identity, design, internal communications, advertising, brochures and annual reports, direct marketing, public relations, promotions, interactive, and media.BUSINESS DEVELOPMENT ACHIEVEMENTS• New business wins for the agency across NGOs, international organisations, lifesciences and the B2B and financial services sectors. - NGOs / INTERNATIONAL ORGANISATIONS- GAIN – Global Alliance For Improved Nutrition- Interpeace - International Olympic Committee- IUCN-World Conservation Union- IUCN-Red List- World Economic Forum- World Heart Federation - LIFESCIENCES - Antares Pharma- Medtronic- Stryker- TNT - B2B- OnAir- Privatair- SGS- SITA - FINANCIAL SERVICES- Banque de Commerce et du Placements (BCP) - Citibank Law Firm Group CLIENT RESPONSIBILITIES• Integrated marcoms strategy development, project planning and implementation, team coordination and motivation, budget planning and management. • Key clients included Antares Pharma, BCP, Citigroup, DuPont, EDB 4tel, Firstquote, ICO Global Communications, ILO, IOC - International Olympic Committee, Interpeace, IUCN – World Conservation Union, Invista, World Economic Forum and the World Heart Federation.• Discrete strategy projects and planning and facilitation of board level workshops:- HSBC- SGS - UBS- World Economic ForumAGENCY EXPANSION• Set up of specialist healthcare agency, Sudler & Hennessey, within Y&R Geneva and subsequently managed the Pfizer account.TRAINING• WPP Maestro • Young & Rubicam ASAS Show less

London, United Kingdom

• Senior Account Director responsible for winning the entertainment client, Twentieth Century Fox, for the agency and developing the promotional partnership programme based on future releases. • Responsible for winning the sales promotion mandate for the financial services client VISA International with a focus on the CEMEA region. • Senior role involved developing and implementing incentive programmes for the key markets including Czech Republic, Hungary, Poland, Egypt, Jordan and… Show more • Senior Account Director responsible for winning the entertainment client, Twentieth Century Fox, for the agency and developing the promotional partnership programme based on future releases. • Responsible for winning the sales promotion mandate for the financial services client VISA International with a focus on the CEMEA region. • Senior role involved developing and implementing incentive programmes for the key markets including Czech Republic, Hungary, Poland, Egypt, Jordan and South Africa. • Other achievements included:- Conducting a market audit in Nigeria with a focus on Lagos, Kano and Kaduna- Development of the below-the-line image building and brand switching campaign which included creating the concept and planning of a national music tour with a budget of 1 million GBP- Providing support to the new agency offices opening across Nigeria Show less

London, United Kingdom

• Joined as Senior Account Executive and quickly promoted to Account Director.• Responsible for the strategic development and campaign implementation of the Guinness beer and soft drink brands across the Africa region.• Country responsibilities covered Cameroun, Ghana, Kenya, Mauritius and Uganda. • Initiatives included the strategy, planning, design and development of on-pack promotions, trade incentives and in-bar campaigns targeting the full range of consumer profiles and trade… Show more • Joined as Senior Account Executive and quickly promoted to Account Director.• Responsible for the strategic development and campaign implementation of the Guinness beer and soft drink brands across the Africa region.• Country responsibilities covered Cameroun, Ghana, Kenya, Mauritius and Uganda. • Initiatives included the strategy, planning, design and development of on-pack promotions, trade incentives and in-bar campaigns targeting the full range of consumer profiles and trade environments. • On the Africa regional level, involved in the preparation and delivery of a marcoms training programme for Guinness marketing staff held in Ghana. Show less

London, United Kingdom

• At the sports marketing and 'below-the-line' arm of advertising agency Lowe Worldwide, roles included the development and support of sales promotion, direct marketing and face-to-face sampling/datacapture campaigns for FMCG brands including Coca Cola.• Sponsorship support included ice hockey, rugby and tennis for the F&B company Whitbread, and exploitation of grassroots football for Coca Cola.• This followed completion of the 12 month graduate trainee programme covering public… Show more • At the sports marketing and 'below-the-line' arm of advertising agency Lowe Worldwide, roles included the development and support of sales promotion, direct marketing and face-to-face sampling/datacapture campaigns for FMCG brands including Coca Cola.• Sponsorship support included ice hockey, rugby and tennis for the F&B company Whitbread, and exploitation of grassroots football for Coca Cola.• This followed completion of the 12 month graduate trainee programme covering public relations, event operations and sales promotion. Show less

Master’S Degree, Geography & History Of Art

Activities and Societies: Cambridge University Boat Club - 1990 Cox Men's University VIII - 1988 Cox Men's Goldie VIII I Cambridge.

Education record