Leveraging my SEO expertise, I empower moms with insightful content addressing the needs of mothers with children from newborn to high school.Delivering a consistent stream of high-quality content, I pitch 15-18 articles per month and write 8-10. Plus, I’ve developed ebooks and ghostwritten articles for a high-profile influencer.

Crafting compelling and SEO-optimized content for clients in the non-profit and faith-based markets across various platforms, including websites, blogs, and landing pages.Developing persuasive and engaging copy for emails, ads, and social media that resonates with diverse audiences and clients.Tailoring content to match clients’ brand voice and messaging.

Services include:*Website Content*Blogs and Landing Pages*Capital Campaigns*Email newsletters*Trivia Questions + puns (Hey! The best writers surprise and delight.) My specific content areas of expertise include motherhood, Christian ministry, non-profits, childhood development, early language and literacy, and parent education.Previous or Current Clients include: Kindermusik International, KinderCare, Babies R Us, Reading Rainbow, St. Christopher's Foundation for Children, Radiant Digital

Developed and executed comprehensive brand and content strategies to engage current customers and attract a younger demographic. Oversaw editorial operations by managing 2 weekly newsletters (818k subscribers, 8% clickthru rate), social media channels, and daily blog posts.Crafted a compelling brand voice and style guidelines for all Giving Company brands (Family Christian, iDisciple, Dove)Recruited and managed a team of writers to produce content. In partnership with team, cultivated strategic partnerships with industry leaders like HarperCollins, WorldVision, and Voice of the Martyrs to expand our content reach.Successfully implemented audience and revenue growth initiatives. Launched and hosted "The Carpool Line Podcast," which ranked in the top 10% of podcasts. Conducted webinars (1k signups) and video Bible studies (10k registrations), grew subscribers 20K+

Developed and executed comprehensive communications strategies for a megachurch in the Atlanta area, enhancing brand consistency and engagement.Successfully led a $1.6 million capital campaign through compelling messaging and strategic communication efforts.Improved online church experience through intentional strategies targeting the digital church journey, increasing average weekly viewership from 2,073 to over 5,800.Managed transition to fully online worship during COVID-19, serving 18k+ attendees weekly and demonstrating adaptability in crises.Partnered with key stakeholders to define positioning and develop value propositions for specific ministries and events.

Providing parents of children birth through 5th grade with ideas, resources, and tools that supports their God-chosen role as a child's first and best teacher. Through content-driven blogs, email newsletters, social media posts, and more, I intentionally focus on those everyday teachable moments that happen outside of a church service.

*Oversaw the vision, branding, strategy, tactics, and day-to-day management of the Marketing Department, focused on driving demand generation to increase the number of licensed educators and enrolled families in the North American market*Develop and execute demand generation strategy leveraging key channels such as email, website, referrals, paid search/PPC, strategic partners to drive new enrollments and retain current families*Oversaw the Customer Relations, Educator Training, and Marketing Department Teams*Managed external relationships with vendors, marketing agencies, and brand partners*P&L Responsibilities Kindermusik International is an established community of thousands of educators in more than 70 countries who are passionately committed to bringing the power of music to children and their families around the world. Since 1978, their research-based music-and-movement curricula have enhanced the lives of millions through the universal language of music, supporting whole-child development and providing the early foundations of future school success.

• Coordinate and maintain design, content, and production calendar of 7 company websites, including 3 magazine brands and an ecommerce site• Develop initial online marketing and ecommerce strategy for the company• Budget responsibility• Create and implement strategy for online cross-promotional opportunities that would increase subscriber base

• Schedule and track editorial process from manuscript to final publication• Edit content for style and grammar• Verify factual information • Translation of selected materials into French• Manage relationships with freelance writers and translators (primarily Chinese and Korean)