Senior Director Of Marketing
Greensboro, North Carolina, Us
*Oversaw the vision, branding, strategy, tactics, and day-to-day management of the Marketing Department, focused on driving demand generation to increase the number of licensed educators and enrolled families in the North American market*Develop and execute demand generation strategy leveraging key channels such as email, website, referrals, paid search/PPC, strategic partners to drive new enrollments and retain current families*Oversaw the Customer Relations, Educator Training, and Marketing Department Teams*Managed external relationships with vendors, marketing agencies, and brand partners*P&L Responsibilities Kindermusik International is an established community of thousands of educators in more than 70 countries who are passionately committed to bringing the power of music to children and their families around the world. Since 1978, their research-based music-and-movement curricula have enhanced the lives of millions through the universal language of music, supporting whole-child development and providing the early foundations of future school success.