Lisa Page Email and Phone Number

• Developing and facilitating the first-ever Adobe Journey Optimizer workshop/bootcamp to Accenture employees; one of the first 10 Accenture employees to obtain certification • System administrator for Adobe Journey Optimizer and Accenture AEP sandboxes• Responsible for the career development and performance of counselees as a people lead • Technical and project lead on multiple Fortune 100 client engagements; leading discovery and working sessions to determine data requirements and availability, client needs and pain points, as well as advising on status and resource planning for onshore and offshore teams• Advising and creating documentation to support specific Adobe Campaign environment configuration and to assist end-user understanding and enablement, such as architectural flow diagrams, best practices documentation, run books, and entity relationship diagrams• Assisting in project staffing, forecasting, and executive status reports for client implementations and developing RAID logs, GANTT charts, and project plans• Developing and advising on client RFPs and SOWs

• Assisted in the development and formulation of Request for Proposals (RFPs) for different clients• Led discovery and analysis on client current state to make martech recommendations for future state

• Configured Adobe Campaign workflows as requested for clinical quality, marketing, and other departments• Presented Adobe campaigns and capabilities to other areas of business, including senior management and executives• Developed process documentation and templates to enhance automation and subject matter transfer• Understood database design and structure to query relevant specific criterion

• Assisted in implementing the Adobe Campaign tool and collaborating with Adobe and other agencies to assist with UAT, smoke testing, etc. for clients (including travel up to 25%)• Responsible for providing Adobe Campaign full and self-service support to various Fortune 500 clients (design, execution, maintenance, reporting, advising, troubleshooting, etc.)• Consulted with multiple clients and internal teams as needed regarding strategy/efficiency/best practice development, etc. to support overall strategy• On boarded new team members (including offshore) upon hand-off of accounts; onboarding is including but not limited to access provisioning, communication, training, and documentation (SOPs and checklists)• Traveled as necessary (up to 25%) to assist in ongoing client support issues or implementations

• Provided Adobe Campaign full-service support to various Fortune 500 clients (particularly workflow design, execution, maintenance, reporting, advising, troubleshooting, etc.)• Maintained relationships with multiple clients and third-party vendors to execute deliverables and support overall client strategy• Traveled as necessary (up to 25%) to assist in ongoing client support issues or implementations

• Responsible for building, executing, and maintaining over 75 marketing and clinical campaigns per year via multiple channels (direct mail, email, IVR, and SMS)• Understood outreach database design and structure in order to query relevant specific criterion as directed by business units• Maintained relationships with multiple business units/parties to ensure correct and timely execution of said campaigns • Served as administrator of campaign management system by facilitating build out of data and incorporation into the platform; participated in sessions to advise on database design and integration of additional software configurations with the tool• Presented campaigns and capabilities to other areas of business, including senior management and executives

• Implemented promotional strategies and reporting structure to help increase overall company revenue • Tracked and reported on promotional strategies to executive team on a routine basis • Executed, communicated, and managed promotional campaigns via email marketing and SMS messaging using Neolane (Adobe Campaign)• Maintained relationships with multiple parties to ensure correct and timely execution of said campaigns for tactics outside of my immediate control• Executed and reported on ad serving campaigns via the Google DoubleClick for Publishers platform• Implemented email collection strategies and reporting to help drive email collection and assist in ad serving tactics

• Executed special event, entertainment, hotel, and promotional campaigns via direct mail and email for regional properties• Maintained relationships with multiple parties to ensure correct and timely execution of said campaigns• Implemented target marketing based on specific criterion as directed by Regional Director of Marketing• Performed ad-hoc analysis in regard to revenue, campaign success, etc. as requested• Handled invoices, customer queries, subpoenas, and other tasks as assigned

• Maintained relationships with multiple clients regarding direct mail marketing campaigns• Ensured the proper production and execution of mailings with regard to time constraints• Worked with other departments to maintain quality control