Lisa R. Tager, Ph.D. Email & Phone Number

St. Louis, Mo, Us

St Louis, Missouri, United States

Overseeing the URUS group’s global new product portfolio and supporting the URUS subsidiary teams with their international rollouts. Helping to assess, develop, and support new product opportunities.

St Louis, Missouri, United States

Working as a contract consultant to help strategize, research and develop innovative products for the animal nutrition industry. Responsibilities include extensive literature review, detailed reporting and understanding of current market and competitor trends in the animal ingredient industry, research study design, writing technical literature for use in the field and on the website, planning a product-to-market strategy, and connecting stakeholders with appropriate university and industry professionals for research and analysis of newly innovated products.

Saint Louis, Missouri

Providing technical writing and product messaging support to research and technical colleagues, as well as veterinarians in the field in order to share the deep body of science and expertise that Purina has to offer the pet nutrition and veterinary market. Responsibilities included: authoring technical articles on “trending topics” to demystify common misconceptions, and then seeing each publication through the entire design and editing phase with internal stakeholders and an external design agency. In addition, providing nutrition support to veterinary colleagues authoring a broad range of technical and scientific publications, and speaking to and guiding tours of both internal and external global stakeholders through the Purina Institute facility to share Purina’s science and research.

Highland, Illinois, United States

Providing technical support and education for all parts of the Trouw Nutrition ruminant product distribution chain including the sales team, regional distributors, feed mills/retail locations, veterinarians, nutritionists and farmers. Responsibilities included: Helping the sales team grow their business by identifying customer concerns, and then providing product education to the sales team or customer where needed. Additionally, designed and implemented university and field trials for technical and economic feasibility testing of new products, ultimately assuring products were efficacious and positioned in appropriate markets where they would succeed.Additional responsibilities included: leading and sitting on several teams that developed solutions and tools for our customers’ needs (i.e. lead a team that developed on-farm water quality testing standards and solutions). Marketing responsibilities included: writing technical product reports, structuring and implementing the livestock technical social media and blog presence, authoring and editing articles for in-house technical magazine, and assessing product information and marketing materials before they are presented to the consumer for scientific, ethical, or regulatory inaccuracies.

Elizabethtown, Pennsylvania, United States

Designing and implementing an honest and ethical marketing and research-based approach to product development, sales and distribution in the agricultural industry. MarSyt acts as a distributor of quality commodities and globally sourced, innovative animal nutrition products in the Northeast US, working with several downstream channels including feed mills, retail locations, veterinarians, nutritionists and farmers. Responsibilities included: product feasibility testing and/or development based on the current needs and competitive analysis of the industry, designing and analyzing field and peer-reviewed research, connecting with universities for information transfer and research partnerships, price and product placement strategy based on region and/or place in the distribution chain, and technical product education and training for the sales team.Additional responsibilities included: developing marketing strategies and materials; designing and authoring technical bulletins, articles for field publications, and blog posts for the MarSyt website; and designing and maintaining the MarSyt website.

Cambridge, Massachusetts, United States

Tutoring, test-prep, and admissions consulting in 15 subjects for grade school through graduate school students. Specialization in test prep, organization, study skills, and working in hospitals with grade school children battling long-term illnesses. Additionally, serving as the Media Marketing Coordinator for several facets of the Signet business. Responsibilities included organization, content acquisition, and management of the company blog, as well as management and development of all email databases, campaigns, and web-based lead capture.Curriculum development and coach for CampusBridge program which provides structure and counseling to non-American students attending high school in the U.S. The main goal of the CampusBridge program is to help students develop their high school experience into a positive and noteworthy career leading to acceptance in an American school system.

Mason City, Iowa, United States

Managed and grew Vi-COR (a natural, animal health company) business in the Northeastern United States sales territory by bringing university and in-house research to field nutritionists, feed companies, and academics. This included repairing many business relationships that had been neglected, and then increasing sales by as much as four and five times with customers. Also, periodically provided technical support to colleagues in their sales territories (globally) by helping to educate customers, prospects, and international academics on current company research, as well as developing and executing educational presentations on current topics of importance in the animal health field. Additionally, sat on the Ruminant Product Development and Steering Committee.

Ph.D., Animal And Food Science

Obtained a Ph.D. in Animal Nutrition and Agricultural Science under the direction of Dr. K. Marie Krause. Dissertation: Effects.

M.S., Wildlife And Fisheries Resource Conservation

Obtained a M.S. in Wildlife and Fisheries Resources under the direction of Dr. John Edwards. Thesis: Use of native seed mixtures.

B.S., Large Animal Science

Focus on veterinary and zoological sciences with internships/employment throughout my degree at veterinary practices, The Elephant.