Heading up Strategy and Planning for Region North (UK, IE, Nordics, IS). Responsible for Loyalty, Owned Media, Paid Media, Performance Media, Customer Planning Strategies and Project Management. Leading a team of 18 super stars based in London and Stockholm.

Heading up media for the region. Responsible for regional media team, strategy, implementation and budget in Northern Europe (UK, IE, SE, DK, FI, NO, ISO).

Driving the transformation of omni regionalisation for Customer Activation and Marketing in North East Asia. Leading a cross functional team of talents across Japan and Korea.

Responsible for full funnel digital paid media strategy and global budget, for campaigns and activities across digital channels.

Drive development cross channel technically and strategically to enable full funnel optimization as a Business Expert within Social Media and Cross Channel Optimisation, in Business Tech.

Support to the team in Japan during Q1, 2020. Based out of our Tokyo office.

Social Strategy to ensure we reach our business KPIs. Responsible for global brand budget, long term vision and roadmap/priorities for social channels.

Advisory Board Member for Juniper: Luxury bed sheets, at accessible prices, straight to your door. www.juniperofsweden.com

Marvelous is a Nordic digital agency, part of IPG Mediabrands. We bring together the best parts from creative, social media and influencer marketing to build solutions for our clients based on solid insights and factual data delivering positive ROI and engagement. Responsible for the Swedish operations with 10+ direct reports.

LoR is a social decision app to give and get instant, personal and stylish advice through your smartphone. Like a personal advisor in your pocket. For our merchants we are a tool to get instant feedback and a new, innovative way of doing marketing research. By using Left or Right, you always have an ear to the ground.Platform acquired by Wellstreet October '18.

Social gifting tool turned loyalty app. Founded in the first half of 2011 by a group of serial entrepreneurs, Wrapp has its headquarter in Stockholm. Wrapp's investors include Atomico, Greylock and Creandum. Board members are Niklas Zennström (Skype), Reid Hoffman (LinkedIn) amongst others.At Wrapp I Headed up the Marketing and Communications department. I was also a part of the Leadership Team as well as a member of the External Steering Committee with our finance partner.

DDB China Group is one of the leading creative agencies in China and has been awarded ‘Greater China Digital Agency of the Year’ on several occasions. Based out of the Shanghai office, we helped clients like McDonald’s, Volkswagen and Pernod Richard, creating strategies such as Consumer Decision Journeys, CRM and loyalty.

Whispr Group is a digital and fast-moving agency located in New York City and Stockholm. The agency is strategically driven and are mainly focused on collecting social media intelligence in order to create business insights.

Springtime is one of Sweden’s major Public Relations and Communications agencies with offices in Stockholm, Mumbai and Shanghai ('09). During my time with Springtime I had the opportunity to work with clients such as Procter & Gamble, Johnson & Johnson and the Swedish Post Office. Springtime is built upon the belief that people influence people and a solid influencer strategy was often a part of our solution.

Pure PR is a small, hands-on communications agency located in Stockholm. As Coordinator, I supported multiple account teams and managed the flow of work and information to them. I also supported the Managing Director in new business pitches. Working with event-marketing gave me a genuine understanding of how people interact with brands up to the point of purchase.