Brand and Comms Strategic Advisor for Lyric – Discover a better way to live while you travel with Lyric's Creative Suites™, designed for travelers who want more.

As ASTRSK PR's Chief Strategy Officer, Lisa works directly with the founder and CEO to oversee the growth and direction of ASTRSK including new business, hiring, internal and external initiatives (e.g. culture, professional development, social impact, etc.), employee training and mentoring, policy and procedure and more. Lisa also handles PR for a robust list of early-stage companies to rising unicorns and publicly traded companies across the consumer tech, fintech, lifestyle, wellness, CPG, apps +platform, ecommerce/retails industries and more. Previous and current clients include Amazon Prime Video, Misfits Market, Lemonade Insurance, Lightricks, PlayVS, 100 Thieves, Groupon, IRL and more.Lisa is responsible for ideating and implementing creative communications strategies that are reverse engineered to meet each brand's bottom-line business goals via tactics such as event planning and facilitation, traditional media relations, proactive pitching and story mining, thought leadership, press gifting, advisement on brand messaging and voice, PR procedure and more. Throughout her career, Lisa has handled communications for over hundreds of rounds of funding from seed to Series D, acquisitions and mergers, and IPO preparation, in addition to launching 300+ new companies and products.

As ASTRSK PR's Vice President, Lisa oversees PR for a robust list of early-stage companies to rising unicorns across the consumer tech, consumer electronics, hospitality, fintech, lifestyle, wellness, CPG and apps +platform industries. Previous and current clients include Amazon Prime Video, Spin (Owned by Ford), Misfits Market, Lemonade Insurance, Squad, Lyric Hospitality, Lightricks, PlayVS, 100 Thieves, Koio, Foxtrot Market, Nutrafol and more. Lisa is responsible for ideating and implementing creative communications strategies that are reverse engineered to meet each brand's bottom-line business goals via tactics such as event planning and facilitation, traditional media relations, proactive pitching and story mining, thought leadership, press gifting, advisement on brand messaging and voice, PR procedure and more. Throughout her career, Lisa has handled communications for over 100 rounds of funding from seed to Series D, acquisitions and mergers, and IPO preparation in addition to launching almost 300+ new company and product launches. Lisa has developed close media relationships, garnering placements in a wide array of outlets such as New York Times, Wall Street Journal, Fast Company, WIRED, TechCrunch, Engadget, Fox News, CNN, Bloomberg, Refinery 29, Glamour, GQ, Buzzfeed, Bustle, Elite Daily, Design Milk and many more.Additionally, Lisa assists ASTRSK’s founder & CEO in new business, hiring and internal team culture such as planning and leading professional development sessions, in and out of office culture events and more.Previous and current clients include: Amazon Prime Video, Moo, Lyric Hospitality, Lightricks, Lemonade Insurance, Misfits Market, Koio, Shapeways, MVMT, Cole Haan, Eight Sleep, Foxtrot Market, PlayVS, 100 Thieves and more.

As an Account Director for ASTRSK, Lisa handles top-tier media relations, strategy, as well as oversees the agency's consumer tech team. Lisa also assists ASTRSK CEO in new business, hiring and team development. She is a self-proclaimed tech nerd who works to increase brand awareness for her clients through bulldog media relations, strategic counsel, event planning and other PR/digital media tactics. Lisa has successfully helped to launch over 100 new brands (including crowdfunding campaigns) and has placed clients in media such as New York Times, Wall Street Journal, WIRED, TechCrunch, Engadget, Fox News, CNN, Fast Company, Bloomberg News, CNET and many more.

Lisa is a self-proclaimed tech-nerd who helps handle day-to-day account management, media and client relations, strategy and new business for hardware technology companies with a global presence, including Netatmo, Segway Robotics, Hover Camera Passport, Merge VR, Sensel and more. Lisa works to increase brand awareness for her clients through bulldog media relations, strategic counsel, event planning and other PR/ digital media tactics. By leveraging her established relationships with the media, Lisa has placed clients in media such as: WIRED, TechCrunch, Engadget, Fox News, CNN, Fast Company, Bloomberg News, CNET and many more.

As a senior account Executive for ASTRSK, Lisa is a self-proclaimed tech-nerd who helps handle day-to-day account management, media and client relations for hardware technology companies with a global presence, including Netatmo, Segway Robotics, Hover Camera Passport and more. Lisa works to increase brand awareness for her clients through bulldog media relations, strategic counsel, event planning and other PR/ digital media tactics. By leveraging her established relationships with the media, Lisa has placed clients in media such as: WIRED, TechCrunch, Engadget, Fox News, CNN, Fast Company, Bloomberg News, CNET and many more.

As a Senior Account Executive for Finn Partners, Lisa handles day-to-day account management for clients in the technology, AdTech and healthcare fields by:• Conceptualizing and developing targeted pitches for clients, including: Fujitsu, AMN Healthcare, Performics, Selfeo and Qmee.• Cultivating and managing both client and media relationships, working to garner placements in media such as: Fox News, Fast Company, Huffington Post, Forbes, Ad Age, Media Post, MarketingLand, TechCrunch, CNET, Modern Healthcare, Becker's Hospital Review and more. • Collaborating with agency executives to craft and executive account strategy; draft and edit planning documents. • Drafting and editing blog posts, byline articles, press releases, web copy and whitepapers. • Leading and delegating tasks to team-members for various projects and campaigns. • Developing and overseeing high-level tracking and reporting documents for both client and agency use. • Creating and editing social media content and overseeing community management and social media advertising. • Assist in new business presentation development and pitches.

As an Account Executive for Finn Partners, Lisa handles day-to-day account management for clients in the technology and healthcare fields by;• Conceptualizing and developing targeted pitches for clients such as; IEEE (Institute for Electrical and Electronics Engineers), Fujitsu, AMN Healthcare, Performics, zyBooks, and The Learning House.• Cultivating and managing both client and media relationships working to garner placements in; media such as Fox News, Fast Company, Huffington Post, Sports Illustrated for Kids, Forbes, Bloomberg News, TechCrunch, CNET and more. • Creating and editing blog posts, byline articles, media lists, press releases, web copy, social media content and more.• Leading and delegating tasks to team-members for various projects and campaigns. • Developing and overseeing high-level tracking and reporting documents for both client and agency use.