Lisa Murphy Email & Phone Number

Manchester, Nh, Us

Nashua, New Hampshire, Us

Nashua, New Hampshire, Us

As a member of the leadership team, Lisa is focused on graphic and web design, demand generation campaigns, marketing operations, prospect and customer communications, social media, PR/media relations, digital strategies, advertising, and event planning. Heads up the creative direction and branding for all marketing channels, and meticulously manages all go-to-market programs, budgets, playbooks, and calendar.As the "Owner" of Hubspot, she supports business development, lead generation and reporting by expertly implementing operational and automated workflows, sales enablement tools, data health processes, marketing and sales sequences, email campaigns, lifecycle and journey stages, target accounts, MarTech integrations, segmentation, and more. She trains new hires and coaches sales on Hubspot best practices, deal creation, funnel process, task management, target accounts, properties, list creation, and more.Continuously improves and maintains wordpress web properties (datanomix.io and nooperatorinput.org), with design, functionality, and SEO. She manages a freelance web developer when advanced enhancements or modules are needed. Sucessfully developed the Manufacturing Mavericks Podcast. Books guests and supports the monthly promotion and distribution of new episodes. Brought in a SEM consultant to manage our google adwords campaigns. Together we refine our keyword performance, sitelinks, ad copy, search queries, and budget.Successfully implemented and integrated Rollworks ABM platform for targeted advertising to support strategic campaigns that generate brand awareness and increase engagement. Manages all manufacturing industry association memberships and event sponsorships. Facilitates Industry tradeshows including: layout, booth design, logistics, communications, lead capture/routing, BDR follow-up strategy, and ROI of efforts.Manages the Datanomix Partner Program including contracts, online deal registration, and automated notifications.

New Hampshire

Lisa's Freelance Graphic Design Business

Bedford, Nh, Us

Successfully launched and took over the new singledigits.com WordPress website within the first week of employment and optimized content while measuring performance.Successfully implemented Marketo and built out automated workflows, strategic campaigns, lead scoring, and GDPR/CCPA compliance programs. For the first time, the company can measure the success of marketing programs in SalesForce and content consumption through PathFactory while generating/qualifying leads.Managed all campaign initiatives across various marketing channels, including events, email, SEO, SEM, social media, and targeted advertising in support of strategic business initiatives in identified verticals and segments (i.e. Hospitality, Multi-family, Transportation, Retail, Conventions, Sr. Living, Student Housing, etc.).Brand manager, creative director, and designer for all marketing materials, including thought leadership and product-focused resources, while managing a small team of freelancers to support the creation of content as needed. Act as the liaison between marketing and product management, which included rebranding the broadband authentication platform as PlatformONE — An advanced wireless connectivity software platform to enhance customer opportunity and experience.Provided weekly Internal communications, developed proposal documents, and pitch decks, while supporting virtual training to enable sales as we revamped our technology platform and launched new product competencies. Supported the event marketer with graphic design, advertising, content, pre and post-communications, and lead generation while successfully measuring the ROI of events. Meticulously forecasted and managed the entire marketing budget.

Bredebro, South Denmark, Dk

Managed the e-Commerce marketing budget and ensured programs were optimized to meet business objectives and financial goals.Responsible for all e-Commerce digital marketing initiatives, maximization, and reporting (i.e. traffic, CTR, ROAS). Measured the effectiveness and profitability of each paid lead source (starting with ROAS) and made strategic recommendations to improve and scale the performance of digital campaigns.Participated in evaluating digital offerings and managed relationships with key digital strategy vendors.Collaborated with Ecco's content owners, web designers, and the global e-Commerce teams to Implement innovative acquisition strategies and campaigns. Explored new online marketing opportunities, channels, media, and tactics. Observed trends and recommended process improvements and user experiences across all digital channels that would influence new business and customer loyalty programs.Championed the use of the latest e-commerce technology to effectively deliver company messaging to target audiences through mobile, video, social, search, display advertising, ad retargeting, SEO, and SEM channels.

Charleston, South Carolina, Us

Mentored other demand generation marketers on strategy. Responsible for current client and prospect lead generation through strategic and targeted campaigns. Managed the channel marketing budget and measured ROI. Provided monthly lead funnel and pipeline (MQL, Create, SAL, SQO, Win) reporting to the sales and executive teams. Responsible for current client and prospect lead generation through strategic and targeted campaigns and measuring ROI within Marketo, Bright Funnel, and Salesforce reporting.Managed the channel marketing budget and provide monthly lead funnel andpipeline reporting (MQL, Create, SAL, SQO, Win) for both inside and outsidesales teams.Managed the arts and cultural content marketing strategy and developresources to leverage within campaigns through award-winning onlinecontent experiences using the Uberflip Content Experience Platform (i.e.arts.blackbaud.com).Managed webinars and event lead generation, including industry membershipsand sponsorships.Optimized and over-performed in open and click-through rates throughsuccessfully scheduling, segmenting, and designing weekly emailcommunications and automated nurtures while analyzing data andimplementing best practices within Marketo.Launched calling campaigns and coached Account DevelopmentRepresentatives monthly for both prospecting and inside sales teams.Provide sales enablement to Blackbaud's sales teams through regularcommunications and training.

Charleston, South Carolina, Us

Vertical marketing demand generation Focused on providing modern and connected cloud-based software solutions to US and Canadian Arts and Cultural Organizations (Aquariums, Gardens, Museums, Zoos)Provided useful marketing, salesforce, and Marketo Intel to the Sales Team.Responsible for visuals, logistics, registration, attendance, communications, and lead capture for all events, tradeshows, receptions, happy hours, and roadshows in Canada and the US.Proven open/click-through rates by successfully scheduling, segmenting and designing weekly email communications and automated nurtures while implementing best practices and collaborating with Marketo Automation Analysts.Launched calling campaigns monthly and coached Business Development Representatives.Provided creative direction to the internal design agency at Blackbaud to develop vertical marketing resources and advertisements. Act as the liaison between the agency and the broader vertical marketing team for content reviews. Oversaw the Digital Marketing spend and provided creative direction, keywords, fresh banners, and unique landing pages to measure online lead conversion.Managed industry memberships and sponsorships.25% Travel

Charleston, South Carolina, Us

Vertical Marketing Demand generation focused on providing modern and connected cloud-based software solutions to US and Canadian K-12 private schools.Provided useful marketing, salesforce, and Marketo Intel to the Sales Team.Responsible for visuals, logistics, registration, attendance, communications, and lead capture for all events, tradeshows, user groups, conferences, receptions, happy hours, and roadshows in Canada and the US.Proven open/click-through rates by successfully scheduling, segmenting and designing weekly email communications and automated nurtures while implementing best practices and collaborating with Marketo Automation Analysts.Launched calling campaigns monthly and coached Business Development Representatives.Provided creative direction to the internal design agency at Blackbaud to develop vertical marketing resources and advertisements. Act as the liaison between the agency and the broader vertical marketing team for content reviews. Oversaw the Digital Marketing spend and provided creative direction, keywords, fresh banners, and unique landing pages to measure online lead conversion.Managed industry memberships and sponsorships.25% Travel

Concord, Nh, Us

Manager and web designer for the Company C E-commerce web properties & online marketing programs, including email, SEO, SEM/PPC and Social Media. Optimized the online experiences with fresh product images, web content, campaign landing pages, graphics, functionality, merchandising, categorization, and promotions. Introduced a new B2B sub-domain for Company C Partners & Interior Designers known as b2b.companyc.com. Company C was named Internet Retailers Hot 100 in 2015 for its unique customizations and functionality new to the B2B e-retail space. Ensured web feeds were functioning to and from the Company C ERP system (Epicor) while working very closely with a reliable data feed partner. Managed 3rd party web applications and integrations for paid search, Google Analytics, LivePerson Chat, Bronto automation, Formstack, and Survey Monkey data collection. Leveraged Adobe Scene 7 for e-catalogs, image management & online product configurators.

Arcadia, California, Us

Manager of the global Segway brand as head of marketing while ensuring trademarks were consistent through defined brand standards. Creative director for all marketing materials, photo and video shoots to ensure brand consistency and clear messaging. Partnered with the President and Executive Team on creative business decisions aimed at sustaining and growing corporate profitability.Managed Segway's web properties from content to design and supervised the developer relationship. (www.segway.com, www.segwaypatrol.com, www.segwaysafety.com, rmp.segway.com, blog.segway.com, store.segway.com)Conceptualized and designed B2B and B2C channel marketing campaigns, promotions, and email strategies within consumer, police, business, robotics, and tourism segments.Successfully supported and launched four corporate-owned and operated co-branded tours. During this two-year experiment, Segway Inc. teamed up with well-known brands such as the Smithsonian® Institution in DC, Patriot’s Place® in Foxboro, MA, J. W. Marriott® in San Antonio, TX and The Peabody® Memphis in Tennessee. Successfully conceptualized the ski resort market for trail tours. Collaborated with the business development director to target the ski industry and launched several successful revenue share opportunities.

Arcadia, California, Us

Supported marketing and sales departments with their graphic design needs including presentations and print materials (i.e. collateral, wide-format, signage, vehicle wraps, apparel, and packaging).Provided web design for Segway’s multiple web properties and managed all email communications.Conceptualized and built the interactive marketing guide (PDF) and defined brand standards.Provided marketing, brand and segmentation support and documentation to new and existing Segway Experience Centers (SECs), Domestic Dealers, and International Distributors to ensure brand and trademark consistency in their markets. Managed relationships and designed advertising for print, outdoor, and web outlets.Selected, negotiated, and coordinated with outside vendors and supervised production for corporate marketing while ensuring brand consistency, clear messaging, and quality work using the most current Adobe Creative Suite software.Graphically supported lead-generation activities in all marketing channels.Managed photoshoots and creative direction for both lifestyle and studio environments including logistics, itinerary, talent, and permits. Fresh photography resulted in a new look used throughout the website and print materials globally.Took over trade show and event coordinating in 2009.Traveled throughout the country promoting and representing the Segway, Inc. brand at events and tradeshows.

Newburyport, Massachusetts, Us

Worked with the Creative Director to design print and web materials for the hospitality market using the latest Adobe Creative Suite software and working within client brand standards.Chose stock photography, met deadlines, and stayed within budgeted time.Accurately filed and archived assets on the company server.

Bachelor Of Arts - Ba, Graphic Design & Media Arts

Art Exploration, Study Abroad Program With Snhu

Bachelor Of Arts - Ba, Intended Degree: Interior Design