Lisa Collins Email & Phone Number

I am a passionate and experienced results driven marketing and digital strategy leader who drives transformation and puts the customer at the core. I have proven success in solving sales and marketing challenges, optimizing customer experiences (on and offline), and increasing sales and marketing effectiveness. While I define the strategy, I also play an active role in leading the design, planning, and implementation of digital solutions that support and enable business growth while delivering optimal customer experiences. My successes include the design and implementation of websites and web experience platforms, development of mobile and app experiences, search engine optimization strategies and improvements, campaign/lead management programs that drive lead conversion, established paid media (sem) strategies to target customer throughout their journey, marketing campaigns to hyper target customers, and data-driven marketing and analytics to optimize experiences and tactics to drive growth. I'm also a savvy marketing operations guru, with comprehensive knowledge of database management, digital asset management, marketing automation, mobile technologies, and numerous other sales and marketing (martech) platforms.My expertise is supported by being a multifaceted project manager with a history of cross-functional team management to execute initiatives across an organization. I have a gift of building diverse cross-functional teams that can efficiently work together to achieve a common goal and have found relationships to be one of the most powerful tools in my toolbox.Specialties: building materials, marketing strategy, commercial excellence, customer centricity, digital marketing, web/internet/interactive/online/mobile marketing, marketing technology (martech), digital asset management, social media marketing, mobile apps, marketing automation, Marketo, email marketing, content management, content marketing, marketing communications, integrated marketing, database management, customer relationship management, campaign management, lead generation, project management, data analytics and reporting, search engine optimization (seo), paid media (sem), web design, customer/user experience management, contract negotiations, agency/partner management, and team management/development.

Listed skills include Digital Marketing, Email Marketing, Integrated Marketing, Social Media Marketing, and 40 others.