Lisa S. Email and Phone Number
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Lisa S. personal email
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A seasoned marketing leader with an extensive track record of architecting and leading high performance global marketing and teams. Adept at strategy and executing best-in-class digital marketing, campaigns, cross-channel optimization, and account-based marketing (ABM). Specialties: Growth Marketing, Account Based Marketing, integrated campaigns, marketing communications, demand generation, revenue marketing, adaptive and dynamic nurture marketing, channel marketing, strategy, testing and target, campaign development and execution, sales enablement, marketing automation, marketing & sales operations and process.
Digitate
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Growth Marketing Global LeadDigitate Aug 2022 - PresentSanta Clara, Ca, UsBuilding the growth marketing discipline through business intelligence, account based marketing, digital marketing, sales enablement, and demand management.Digitate is an AIOps SaaS organization nestled inside TCS, the largest Indian IT tech company in the US by market capitalization.
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Growth Marketing Global Lead - DigitateTata Consultancy Services Aug 2022 - PresentMumbai, Maharashtra, In -
Sr. Manager, Abm And Demand MarketingHp Mar 2019 - 2022Palo Alto, Ca, UsProgressive promotions managing business solutions campaign and operations leads to develop and deliver campaigns including dynamic and adaptive nurture programs, account-based marketing, content marketing, and digital marketing to increase pipeline and revenue. Marketing DMT leader (digital marketing transformation) driving development of consistent SOPs for campaign development and media executions, digital campaign execution, and reporting across Center of Excellence (CoEs) stakeholders.Led a team of 14 marketers who built, executed, and optimized integrated, cross-channel marketing campaigns intended to aquire and nurture "net new" enterprises, driving against HP's $6B quarterly US business systems revenue target. -
Principal Marketing Campaign LeaderAmazon Web Services (Aws) Jan 2018 - Jan 2019Seattle, Wa, UsHead of IoT, Internet of Things and HPC, high performance networking/compute global campaigns that increased marketing-influenced revenue to 5% of total multi-million-dollar target for HPC representing a 200% increase from 2017 results. Partner with key groups such as product marketing, sales, digital marketing, communications, business development, and executives to develop campaign plans, strategies and brand amplification. -
Global Integrated Campaigns DirectorCitrix Jul 2016 - Dec 2017Fort Lauderdale, Fl, UsLead and iterate a global detailed go-to-market and integrated campaign plan and strategy for networking, mobility, security, and reliable app delivery products and the channels to promote products and in-app solutions. App delivery products marketing influenced pipeline increased 25% FY17oFY16 and marketing net new contacts increased 42%. -
Demand Generation, Digital Marketing And CampaignsFreelance Part Time Sep 2009 - Jun 2016Senior contractor and executive roles with top brands increasing brand awareness and category leadership and accelerating pipeline using demand generation, ABM, and Digital Marketing strategies. Worked with Meru Networks (acquired by Fortinet), Clear Story Data (acquired by Alteryx), Oracle and GoGrid (acquired DataPipes by Rackspace). This all started in 2010, when I became a Business Ambassador to the San Jose Chamber of Commerce to help local businesses navigate Google business listings, Google Ads, e-commerce, LinkedIn ads, marketing automation and nurture, website SEO, and marketing automation to grow their businesses. This period was a career pivot into marketing from my prior product management work experience. To share my expertise, I authored an SEO, campaigns and SEM book and published on Amazon and developed a website for demand gen and ABM marketers, see publications below.
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Senior Product Line ManagerNortel Networks Jun 2004 - Aug 2009CaProgressive promotions to Senior Product Line Manager responsible for WLAN Enterprise B2B business.
Lisa S. Skills
Lisa S. Education Details
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Stanford UniversityInformation Technology -
California State University-Dominguez HillsManagement
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The Ohio State UniversityBachelor
Frequently Asked Questions about Lisa S.
What company does Lisa S. work for?
Lisa S. works for Digitate
What is Lisa S.'s role at the current company?
Lisa S.'s current role is Growth Marketing Leader | Campaigns | ABM | Demand Generation | Talks about #day in the life of a VP Marketing | #AI Marketer.
What is Lisa S.'s email address?
Lisa S.'s email address is li****@****rix.com
What is Lisa S.'s direct phone number?
Lisa S.'s direct phone number is +165032*****
What schools did Lisa S. attend?
Lisa S. attended Stanford University, California State University-Dominguez Hills, The Ohio State University.
What are some of Lisa S.'s interests?
Lisa S. has interest in Civil Rights And Social Action, Science And Technology, Children, Poverty Alleviation.
What skills is Lisa S. known for?
Lisa S. has skills like Online Marketing, Demand Generation, Marketing Strategy, Integrated Campaign Planning, Digital Marketing, Interactive Marketing, Marketo, Lead Generation, Sem, Web Analytics, Email Marketing, Google Analytics.
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