Lisa Shankle Email & Phone Number

Greater Atlanta Area

Consulting practice focused on helping start-up and established video content, service, and technology providers launch and refine multiscreen video services and technology. Expertise includes strategy, business development, contract negotiation, marketing, and operational plans and implementation. Example engagements include:• Concurrent, a leading VOD technology vendor - provided strategy, business development and marketing services for launch of eFactor. an innovative product to deliver multiscreen video.• Clearleap, a cloud based IP video management and delivery platform - provided early phase marketing strategy services and tactical implementation for launch of the company and its products.• Tulix - a video delivery solutions/CDN provider - provided strategy, business development and marketing services.Online Video Content Company - Developed strategic plan for expansion to TV.

Responsible for development, distribution, launch and management of on demand businesses including VOD, ITV, DVRs, and other emerging businesses.

Formulated strategies for domestic and international business extensions. Recommended business development opportunities including alliances, partnerships, company acquisitions and investments.

Directed and managed business plans and strategies for local and digital TV. Developed, launched and managed Weatherscan, highly successful and profitable local weather channel.

Led distribution and marketing for entertainment, information and shopping channel, one of the earliest interactive services launched.

Greater Detroit Area

Seven marketing positions of progressive responsibility in a wide variety of areas, including:­- Marketing strategy & plan development, brand management.­- New product development, planning and launch.­- Management of advertising, promotion, direct marketing, incentive programs, shows & special events.­- Development of dealer and sales programs.­- Part of launch team for Dodge Caravan, one of the most successful product launches in automotive history.