Lisa Shao

Lisa Shao Email and Phone Number

Founder, The Marketing Refinery @ Statewide Conditioning Inc.
South Amboy, New Jersey, United States
Lisa Shao's Location
Metuchen, New Jersey, United States, United States
Lisa Shao's Contact Details
About Lisa Shao

As an evangelist of excellent content experiences, I'm proud to bring the next level of content and engagement to your brand.

Lisa Shao's Current Company Details
Statewide Conditioning Inc.

Statewide Conditioning Inc.

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Founder, The Marketing Refinery
South Amboy, New Jersey, United States
Website:
statewideconditioninginc.com
Employees:
33
Lisa Shao Work Experience Details
  • Statewide Conditioning Inc.
    Statewide Conditioning Inc.
    South Amboy, New Jersey, United States
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  • The Marketing Refinery
    Founder
    The Marketing Refinery Sep 2021 - Present
    Providing expert online marketing services to local enterprisesContinued partnership with employer-turned-client, CLC, creating and launching a full-length original branded holiday animation, publishing two bi-annual issues of CLC digital magazine, and executing multiple email and social media campaignsDeveloped content strategies and assets for experimental crypto projects, including BitKids NFTs and token-based content for Crypto TangoCreated PR materials, pitch decks, and email campaigns for ZeroBot.ai, enhancing brand visibility and investor engagement
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  • Contract Leasing Corp.
    Marketing Director
    Contract Leasing Corp. Apr 2020 - Sep 2021
    Piscataway, New Jersey, Us
    Marketing department lead heading up strategic operations across web, social media, email, lead gen, branding and advertising.Led comprehensive marketing operations, driving brand growth across web, social media, email, and advertising channels.Spearheaded a complete corporate rebrand, modernizing CLC’s visual identity and enhancing brand consistency.Directed the redesign of the corporate website, improving user experience and increasing lead generation.Developed and executed targeted lead generation campaigns, contributing to significant new business growth.
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  • Mccann Health Echo
    Associate Director, Digital Strategy
    Mccann Health Echo Sep 2017 - Sep 2018
    Digital lead at award-winning healthcare creative agencyLed high-profile website strategy initiative from concept to execution for massive GSK Consumer multi-brand portal siteOversaw all digital projects for the largest clients and served as digital strategy subject matter expert; including GSK Consumer, Johnson & Johnson Vision Care, ViiV Healthcare, Janssen Immunology, and Novo Nordisk businessLed internal education of all departments to drive digital strategy understanding and adoption cross-agency stakeholders Collaborated with design and development teams to maximize UX for client events, continuing education, sample ordering, and product launch sitesSucceeded as agency mentor, providing direction and supervision to an intern who was hired into the agencyManaged digital and social media vendor relations, vetting technology partners and advocating partnerships when appropriate
  • Production Resource Group
    Director Of Content Development
    Production Resource Group Jun 2014 - Mar 2017
    New Windsor, New York, Us
    Digital content strategy lead for the world's largest entertainment production companyStrategized Facebook launch of proprietary product that resulted in viral industry engagement with 60,000 organic impressions, 1200 interactions, and an 18 percent increase in web traffic in a 48-hour periodIncreased usability and design of company website with creation of Netflix-style video library on prg.com, doubling page visit retention rates and video viewing timesSustained a 39 percent email campaign open rate (17 percent over industry average) after leading the redesign and content overhaul of PRGLive newsletterRelaunched inactive Twitter and Instagram accounts, quickly growing audience of only several hundred to 10k and 8k respectivelyLaunched niche online store to profit from used gear sales, a previously untapped revenue stream
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  • Sonic
    Marketing Manager, North America
    Sonic Mar 2011 - Dec 2013
    Somerset, Nj, Us
    Promoted from Bernafon to simultaneously manage the North American marketing departments for two multi-million dollar medical device sister companies, overseeing 2 national brands, 3 direct reports, 1 agency, and multiple external vendors and consultantsOrchestrated highly successful private label product rollout to 100+ HearUSA locationsLed US market launch of Bliss and Charm product lines; managed integrated multi-media launch plans bridging marketing content in print, social media, PR, and web channels for maximum brand exposure; interfaced with overseas vendors, local agencies, and various departments for seamless end-to-end communications and executionLed the beta development and content strategy for inaugural issue of Everyday Sounds digital magazineManaged industry-first social media holiday campaign and brand awareness initiative that bolstered Facebook community engagement and grew target audience by 1462%
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  • Bernafon
    Us Marketing Manager
    Bernafon Oct 2008 - Dec 2013

Lisa Shao Skills

Event Planning Blogging Marketing Communications Marketing Marketing Strategy Marketing Management Product Launch Email Marketing Social Media Marketing Business Development Product Marketing B2b Advertising Lead Generation Trade Shows Direct Marketing Public Speaking Public Relations Editing Seo Social Media Creative Writing Adobe Creative Suite Hubspot Mailchimp Sitecore Constant Contact Event Management Events Coordination Microsoft Office Powerpoint Budgets Indesign Digital Marketing Copywriting Graphic Design Rfp Business Planning

Lisa Shao Education Details

  • Rutgers University
    Rutgers University
    Creative Writing Concentration; Minor In Communication

Frequently Asked Questions about Lisa Shao

What company does Lisa Shao work for?

Lisa Shao works for Statewide Conditioning Inc.

What is Lisa Shao's role at the current company?

Lisa Shao's current role is Founder, The Marketing Refinery.

What is Lisa Shao's email address?

Lisa Shao's email address is li****@****hao.org

What is Lisa Shao's direct phone number?

Lisa Shao's direct phone number is +173239*****

What schools did Lisa Shao attend?

Lisa Shao attended Rutgers University.

What are some of Lisa Shao's interests?

Lisa Shao has interest in Blogging, Business Development, Social Media, Entrepeneurship, Sales.

What skills is Lisa Shao known for?

Lisa Shao has skills like Event Planning, Blogging, Marketing Communications, Marketing, Marketing Strategy, Marketing Management, Product Launch, Email Marketing, Social Media Marketing, Business Development, Product Marketing, B2b.

Who are Lisa Shao's colleagues?

Lisa Shao's colleagues are Michael Grasso, Jennifer Schroeter, Christopher Fernandes, Martin Schutzbank, Michael Kellerman, Kevin Gaylord, Robert Egan.

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