Create the people-centric leaders and culture required to achieve organizational excellence.#TurnTheWorldOutward

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Advising on how to improve the Hushly Platform to achieve better Account-Based content experiences. Hushly’s content engagement and conversion platform delivers a complete solution – content engagement, lead conversion, and enrichment – for B2B marketers executing lead generation and ABM campaigns.

CMO School Graduate (December 2021). Learned skills, perspectives, and experiences to strategically level up to the C-Suite.

BoostUp.ai brought me in to build out the marketing team and establish the brand and positioning in the Revenue Operations & Intelligence high-growth market. Responsible for brand awareness, pipeline creation, digital marketing, account-based marketing, technology partnerships and GTM strategy.• Lead the analyst relationship process and product positioning in the inaugural Forrester Wave for the Revenue Operations & Intelligence category *As the youngest brand in the Wave, we ranked in the top 3 for Forecasting, Pipeline Management and achieved "Strong Performer" • Part of the leadership team that raised $30M in Series B • Evolved our GTM motion to an intent-driven model focusing on "in-market" ICP fit accounts, which improved ACV 300%, and pipe coverage 4x in the first 3 months• G2 Momentum Leader 3x in a row (and got G2 Grid renamed to RO&I)• Established partnership with Mindtickle to evolve platform capabilities and expand TAM and database

Recruited to achieve aggressive business objectives of 75% growth in a market currently growing at a 25% rate. Results: • Increased pipeline 30% month over month, with a 93% YoY increase in ARR • Improved conversion rates from "Marketing Qualified" to "Pipeline" 6x in first 90 days • Grew SOV 50% thru Content Marketing, Thought Leadership and pillar messaging strategy • Improved YoY pipeline 81%, win rate 12%, and cycle time by 13% • Part of the executive team that raised over $200M in 9 months [series D&E]I'm responsible for building the global go-to-market strategy in order to create brand awareness, generate pipeline, account-based marketing, product, and category messaging, as well as content strategy for the entire customer lifecycle. I lead all aspects of growth operations, BDRs, digital and field marketing, content creation, communications, and social.Additional Milestones: • Established a predictive revenue model with an intent data approach • Stood up an Account-Based program from scratch in the first 90 days • Re-Branding, evoled product messaging and positioning to define new category

Brought in to push the limits of Account-Based Marketing using a modern tech stack including intent data, predictive analytics, dynamic segment-based display, content, and chat. Organize and speak at events/webinars and generate content to create awareness and advocacy. Work closely with product marketing to design the category and manage the field team to deliver pipeline results.• Increased Stage 1 conversions 117% YTD, cycle time 13% to achieve aggressive goals• Quick pivot during COVID-19 to achieve 81% YoY Pipeline Growth; 17% over target [in May]• 46% increase of time on page; 56% decrease in bounce rates• Improved Share of Voice 24% in 6 months• Created an engaged CMO community (CMO Coffee talk) of over 2,700 marketing leaders

(formerly Teradata) Developed entirely new business strategies and brand positioning with the leadership team under new PE ownership. Led the company’s brand strategy and messaging, content marketing, website (SEO), ABM program, and all Paid/Owned/Earned channels. Managed the global team responsible for creative execution across the customer life cycle to achieve revenue goals with limited marketing budget. • Took the company from $12M ARR to $50M ARR in 3 years • 150% new name sales growth - Paid, owned, and earned channels • 3X pipeline growth thru Content Marketing, organic, and influencer marketing • Increased brand equity and grew audience base by 137% in 2017; 54% in 2018 • 1.8% increase in on-line conversion rates thru SEO, PPC and UX improvements • 30% Growth in Cross-sell / Upsell for Customer Marketing

Teradata Marketing Applications (Aprimo)Reported directly to the CMO. Developed multi-touch campaigns composed of a strategic mix of inbound and outbound tactics to drive engagement and ROI - including an ABM program that accelerated conversions 25%. Led the creation of campaign strategies and execution, to enable significant brand awareness, pipeline, and accelerated revenue growth. Managed large budgets, direct reports, external agencies, and cross-functional teams.

Reported to the SVP of sales and marketing. Managed $3M+ budget. EBITA responsibility. Created an integrated marketing program for seven product lines across multiple channels. Managed content strategy, social, web, and creative for 21 seasonal campaigns including sales enablement. • Achieved $7.5M annually at wholesale with the executive team of Jockey International • Developed “nurses week” program that grew audience by 257% • Cultivated partnership that generated 116% new engagement Encompass is one of the leading manufacturers and marketers of reusable textiles, professional apparel, therapeutic support surfaces and disposable and single use medical products. White Swan focuses on professional apparel including uniforms and scrubs.

Licensee of Jockey International Inc.Launched new line of scrubs from the ground up to achieve $7.5M annually at wholesale by collaborating with executive team of Jockey International. Directed and executed Jockey print and web marketing campaigns, POS, and social including a campaign that increased engagement by 116%.

Brand Management and Packaging department. Developed a strategy and creation of POS materials, placement, and product packaging for Vera Wang and Bobby Flay.

Adjunct professor of Art Fundamentals

Worked directly with the CMO to bring all creative in-house for 24 divisions to develop unified brand across the country. Collaborated with executive team to create and implement new brand standards and managed a team of creative talent to produce over 400 ads a week plus promotions, billboards, web ads and brochures for 12 divisions. Art Directed photoshoots and managed the entire print process.

Built an in-house marketing team and directed marketing efforts including creative work, print collateral, website, email campaigns, POS, advertising, and many related tasks. Reported directly to CMO and developed creative guidelines unifying our brand across the nation. Developed the go-to-market strategy and executed projects.