Sharing my skills, knowlege and passion with the next generation of creative talent and in return my always curious creative nature is nurtured!

SHELF was born out of my belief that great design is is the result of collaborative creativity. We work with brands to help tell their unique story through product and assets, ensuring every creative touch point shouts the brand name and personality, ultimately offering consumers comething to fall in love with.SHELF is a creative consultancy specialising in the design, development and delivery of Outdoor, Sports & Athleisure. Happy delivering Creative Direction | Design or empowering teams to do it themselves.

Ensuring the Berghaus brand proposition is strengthened through the delivery of a strong visual handwriting across product & coms.Leading the Design, Development, Innovation and Materials teams to deliver regionally relevant consumer focused product which exceeds expectations.

outdoor clothing, accessories, equipment & footwearUnify the women’s product within Berghaus into one brand consistent rangeDevelop a Berghaus Women’s Team who can deliver the brand vision for women's product from brief to shop floorCreate and drive the Global Brand Women’s story seasonallyDeliver year on year double digit growth whilst maintaining margin

Putting together a differentiated women's proposition taking into account the over arching category strategy outlined by the men's product manager. Driving women's aesthetics and fit, changing the women's range from a 'me too' cut down version of the men's product in pink to something every outdoor adventurer would be proud to add to their wardrobe.

Speading the love of design and the design process to future design talent.

Dewhirst are a primary supplier of design and product to Marks & Spencer with divisions covering Men’s, Women’s and Childrenswear together with Toiletries and Baby product (at time of employment)product areasCasulawear, Denim, Leisurewear, Soft Separates, BeachwearroleDrive growth through design and product innovation across: Casualwear, Soft Separates, Leisurewear, Formal Bottoms & Beachwear.Establish Dewhirst as a credible supplier of design lead washed cotton and denim product to Marks & SpencerCreate a design team and sample production team capable of exceeding customer & business expectations.Identify key market/design trends in order to successfully deliver a product development strategy / range in line with business & customer needs. Source & establish relationships with international suppliers who would enable those needs to be met. Understand and identify developments within the design world which could enhance the service offered.Introduce ICT to the development process.Prepare the department for Lloyd's Register Quality Assurance through the introduction of recognized working processes and documentation.value of division (2002) ATO = 80m

product areasCasualwear, Leisurewear, Formal shirts and NightwearroleFront line relationship with Marks & Spencer. Research, design and fabric development. Develop the Casual Shirt range from 2 lines to a full range and break into Casual Shorts and Leisurewear. Work on the development and introduction of 'Easier to Iron' product.Develop the use of CAD within the design role.value of division (1997) ATO = 28m