I am a turnaround marketing executive that gets to the “why to buy” quickly for a brand. I create brand stories that convert likes into purchases. With 20 years of marketing experience in CPG, I know how to move a brand from the shelf to the shopping cart. My career started in corporate communications for a luxury fragrance brand. That experience taught me how to engage an audience. I took that experience into packaged goods with global brands such as Herbalife, Natrol and iHerb. As a consultant, I have worked with start-ups and mature brands that need to reposition themselves for success. My marketing strategies have helped brands succeed with revenues from $1 million to $1 billion. Core competencies include: integrated communications, new product development, new business development, content marketing, product licensing and brand strategy. Industry experience includes health, fitness, beauty, home fragrance and luxury lifestyle brands. Key strengths include creativity combined with strategic thinking. Consulting services include:• Global Product Strategy and Optimization• Brand Strategy• Corporate Communications and Public Relations• Advertising (Print, Digital, Social, Out of Home, TV/Video, Trade)• New Product Strategy and Roadmap• Digital and Social Media• Product Licensing• New Business Development• Trade Marketing• Consumer & Shopper Insights• Channel Strategy (Pricing, Promotion and Key Insights) • Corporate Leadership and Brand Ambassador