Lisa Shomo Email & Phone Number

Bellevue, Washington, United States

Bellevue, Wa

Greater Los Angeles Area

Consulting for businesses including marketing strategy, content creation, online presence, social media management, digital marketing, SEO, web design, Web Content Management Systems, and goals for expansion, including training staff and publishing manuals and instructions for processes.

Greater Los Angeles Area

• Social Media Content Creation & Management, Copywriting, Digital Marketing: Creation & management of Facebook calendar including metrics, reporting and promotional boosting. Revitalization of Health Net LinkedIn presence including branding content, Marketing Solutions campaigns and Sales Navigator (Social Listening, Review / Response and Triage on this channel)• Blog Posts, Thought Leadership Content: Regular writer for the Health Net Pulse Member Blog• Web Publishing, Content Management Systems: Regularly published content on the MHN member blog (Wordpress platform)• Large Account Marketing Support, Customer Marketing & Retention: Creation and management of account-specific marketing materials and social media to support ARs in large/major accounts such as JP Morgan Chase and University of California

Greater Los Angeles Area

Managing the creation of Sales Enablement and Marketing collateral materials for MHN and Health Net, Inc. Commercial services and accounts.

Glendale, Ca

• Content Writing, Editing, Brand Journalism: Major overhaul of their original, dated, prospect newsletter into a modern magazine. • HTML, CSS, Java basics, Content Optimization: Implementation of new company website, including extensive troubleshooting and re-design• Project Management, Vendor Management, Advertising: Managed nationwide ongoing direct mail campaign for introductory seminars, created and supervised ad campaigns for AutoBody News • Marketing Support Materials Creation, Basic SQL, Email Marketing, Customer Marketing: Created new customer communications including spotlight newsletters, magazines and emails • Marketing & Sales Presentations: Hosted regular webinar series for clients for training and sales purposes• Video Production: Recording of customer success stories with a video team and professional equipment; creation and editing of basic promo video for yearly convention• Team Management: Managed and admin assistant and graphics designer• Marketing Campaign Management, Budget Management: Managed ongoing existing customer and demand generation campaigns

Burbank, Ca

(Formerly Diskeeper Corporation)• Project Management, Marketing Strategy, Channel Marketing, Data Analyzation: strategized and managed promotions and communications with established customers and channel reseller partners (including Ingram Micro and MDF planning). • Marketing Campaign Management: Part of the rebranding team (Executive Software to Diskeeper) to execute branding program and ensure marketing communications were integrated seamlessly• Team Management, Email Marketing, Demand Generation, Newsletter Creation: Managed and admin assistant and graphics designer, a $500K budget, created and distributed over 100K emails weekly• Sales Enablement Materials Creation, AMB Marketing, Sales & Marketing Presentations, Tradeshow Marketing: Enabled sales reps with product collateral to aid sales process: product sheets, magazines, whitepapers and PowerPoint presentations; Researched and executed AMB marketing for large site sales (including UPS and FedEx)• New Product Launch, Marketing Campaign Management, Customer Marketing, Customer Retention & Expansion: Executed a customer enterprise “site wide” volume license software campaign which increased Diskeeper licenses sold from 25 to 40 million, and increased sales from $28M-$46M, a highest ever to date. • Content Strategy, Copywriting, Editing, Brand Journalism, Vendor Management, Budget Management: Established, wrote, edited, and acted as Editor for the acclaimed, full-color, 12-page customer magazine, “Newskeeper”. This magazine went out monthly to 90K customers and continued to be produced 8 years later.