Lisa Sidlow Email & Phone Number

Nashville, Tennessee, Us

San Francisco, California, Us

I help marketers connect with developers, DevOps, Security, AI, marketing, and entrepreneurs through popular, high-performing newsletter sponsorships. TLDR is the free daily newsletter with links and TLDRs of the most interesting stories in startups 🚀, tech 📱, and programming 💻! Subscribe here: https://tldr.tech/

Campbell, Ca, Us

NetLine is the premiere online B2B multi-channel content marketing service to drive buyer engagement, customer lead acquisition, and sales pipeline performance.I help tech marketers successfully market to their target audience through intent data at the buyer level, content syndication, demand gen, and ABM programs.

Toronto, Ontario, Ca

ContentLab provides tech clients with practitioner-authored content marketing that engages, educates, and influences the target technical audience.Tasked with launching the sales side of the new services business launch. Identify, prospect, and build out our customer base by onboarding and growing major accounts. Managed key accounts in Big Data, Cloud, SaaS, DevOps, SecOps, AI, and more.Selected Achievements:• Assumed the role of VP of Sales while also running a full territory consisting of content sales and advertising sales• Top revenue-producing salesperson every year while also acting as VP of Sales• Closed and grew major accounts, including Microsoft, Intel, Trend Micro, Micro Focus, CyberArk, Snyk, New Relic, Docker, etc• Strategically grew business from zero to $2.5 million ARR • Negotiated initial contracts and renewals, pivoting business from short-term contracts to annual deals• Trained and mentored Sr. Account Directors and SDRs to successfully prospect, qualify and close new business and grow existing accounts• Put together an advisory board of industry experts • As part of the executive management team, I helped define the product, sales process, sales pitches, pricing, target audience, and more.

Toronto, On, Ca

DeveloperMedia is a community of websites that connect marketers to the developer audience.Built the sales division from the ground up, conceptualizing and realizing a strategic plan that defined new markets and increased revenue year over year in my territory, and ultimately promoted to VP of SalesSelected Achievements:• Won hundreds of new accounts in the developer tools, SaaS, DevOps, SecOps, big data, and other related fields• Impeccable follow-through and support led to very high client retention and clients buying additional services• Increased revenue 10-fold over ten years• Led contract negotiations for key accounts• Established a CRM system to track prospects, leads, and customers• Conducted ongoing market and company research to identify new customer sales opportunities• Trained and mentored all new salespeople and a sales operations manager

Us

Print advertising sales - Jan 1997 to June 2002Online advertising sales -June 2002 to September 2006)Selected Achievements:• Sold print advertising across multiple developer publications• Assisted with the launch of the online advertising division • 1st salesperson to sell online advertising • Responsible for all website advertising sales across all FTP online magazine sites, including Visual Studio Magazine, .NET Magazine, JavaPro Magazine, and XML & Web Services Magazine • Won MVP Every Year from 1997 to 2006

Ba, Marketing

Mba Coursework