Lisa Sidlow

Lisa Sidlow Email and Phone Number

Connecting marketers with the developer and DevOps audience via integrated campaigns using digital, content creation, newsletters, eBlasts, Refcards, lead generation virtual events and more. @ DZone
Lisa Sidlow's Location
Novato, California, United States, United States
Lisa Sidlow's Contact Details
About Lisa Sidlow

My passion is helping marketers reach and engage with developers, DevOps, AI, DevSecOps, IT, and more through high-performing marketing campaigns. Having worked in the Developer/DevOps space for over 20 years, I am well-equipped to help my clients market to tech audiences most efficiently and effectively. I love helping people succeed with their marketing goals and knowing that my work expands the tech market and helps bring new technology forward.

Lisa Sidlow's Current Company Details
DZone

Dzone

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Connecting marketers with the developer and DevOps audience via integrated campaigns using digital, content creation, newsletters, eBlasts, Refcards, lead generation virtual events and more.
Lisa Sidlow Work Experience Details
  • Dzone
    Strategic Account Director
    Dzone Aug 2024 - Present
    Nashville, Tennessee, Us
  • Tldr
    Senior Enterprise Partnerships Director
    Tldr Sep 2023 - Aug 2024
    San Francisco, California, Us
    I help marketers connect with developers, DevOps, Security, AI, marketing, and entrepreneurs through popular, high-performing newsletter sponsorships. TLDR is the free daily newsletter with links and TLDRs of the most interesting stories in startups 🚀, tech 📱, and programming 💻! Subscribe here: https://tldr.tech/
  • Netline Corporation
    Enterprise Sales Director
    Netline Corporation Sep 2022 - Sep 2023
    Campbell, Ca, Us
    NetLine is the premiere online B2B multi-channel content marketing service to drive buyer engagement, customer lead acquisition, and sales pipeline performance.I help tech marketers successfully market to their target audience through intent data at the buyer level, content syndication, demand gen, and ABM programs.
  • Contentlab.Io - Content Science
    Vp Of Sales
    Contentlab.Io - Content Science May 2016 - Sep 2022
    Toronto, Ontario, Ca
    ContentLab provides tech clients with practitioner-authored content marketing that engages, educates, and influences the target technical audience.Tasked with launching the sales side of the new services business launch. Identify, prospect, and build out our customer base by onboarding and growing major accounts. Managed key accounts in Big Data, Cloud, SaaS, DevOps, SecOps, AI, and more.Selected Achievements:• Assumed the role of VP of Sales while also running a full territory consisting of content sales and advertising sales• Top revenue-producing salesperson every year while also acting as VP of Sales• Closed and grew major accounts, including Microsoft, Intel, Trend Micro, Micro Focus, CyberArk, Snyk, New Relic, Docker, etc• Strategically grew business from zero to $2.5 million ARR • Negotiated initial contracts and renewals, pivoting business from short-term contracts to annual deals• Trained and mentored Sr. Account Directors and SDRs to successfully prospect, qualify and close new business and grow existing accounts• Put together an advisory board of industry experts • As part of the executive management team, I helped define the product, sales process, sales pitches, pricing, target audience, and more.
  • Developermedia
    Sr. Account Director
    Developermedia Sep 2006 - Sep 2022
    Toronto, On, Ca
    DeveloperMedia is a community of websites that connect marketers to the developer audience.Built the sales division from the ground up, conceptualizing and realizing a strategic plan that defined new markets and increased revenue year over year in my territory, and ultimately promoted to VP of SalesSelected Achievements:• Won hundreds of new accounts in the developer tools, SaaS, DevOps, SecOps, big data, and other related fields• Impeccable follow-through and support led to very high client retention and clients buying additional services• Increased revenue 10-fold over ten years• Led contract negotiations for key accounts• Established a CRM system to track prospects, leads, and customers• Conducted ongoing market and company research to identify new customer sales opportunities• Trained and mentored all new salespeople and a sales operations manager
  • Fawcette Technical Publications
    Regional Sales Manager
    Fawcette Technical Publications Jan 1997 - Sep 2006
    Us
    Print advertising sales - Jan 1997 to June 2002Online advertising sales -June 2002 to September 2006)Selected Achievements:• Sold print advertising across multiple developer publications• Assisted with the launch of the online advertising division • 1st salesperson to sell online advertising • Responsible for all website advertising sales across all FTP online magazine sites, including Visual Studio Magazine, .NET Magazine, JavaPro Magazine, and XML & Web Services Magazine • Won MVP Every Year from 1997 to 2006

Lisa Sidlow Skills

Online Advertising Lead Generation Advertising Account Management Crm Marketing New Business Development Marketing Strategy Strategic Partnerships Business Development Strategy Online Marketing Sales Management Brand Management Digital Marketing Advertising Sales Positioning People Skills Social Media Marketing Selling Skills Selling Leadership Digital Media Salesforce.com Product Marketing Trade Shows Ppc Sales Management B2b Marketing Email Marketing Digital Strategy Media Buying Team Building Strategic Planning Sales Operations E Commerce Customer Acquisition Mobile Marketing Sem Interactive Marketing B2b Product Launch Direct Marketing Mobile Advertising Developers Integrated Marketing Team Leadership Marketing Management Multi Channel Marketing

Lisa Sidlow Education Details

  • Sonoma State University
    Sonoma State University
    Marketing
  • Dominican University Of California
    Dominican University Of California
    Mba Coursework

Frequently Asked Questions about Lisa Sidlow

What company does Lisa Sidlow work for?

Lisa Sidlow works for Dzone

What is Lisa Sidlow's role at the current company?

Lisa Sidlow's current role is Connecting marketers with the developer and DevOps audience via integrated campaigns using digital, content creation, newsletters, eBlasts, Refcards, lead generation virtual events and more..

What is Lisa Sidlow's email address?

Lisa Sidlow's email address is li****@****tlab.io

What is Lisa Sidlow's direct phone number?

Lisa Sidlow's direct phone number is +141538*****

What schools did Lisa Sidlow attend?

Lisa Sidlow attended Sonoma State University, Dominican University Of California.

What are some of Lisa Sidlow's interests?

Lisa Sidlow has interest in Economic Empowerment, I Am A Yellow Belt Now, Tae Kwon Do, Environment, Science And Technology, Animal Welfare, Health.

What skills is Lisa Sidlow known for?

Lisa Sidlow has skills like Online Advertising, Lead Generation, Advertising, Account Management, Crm, Marketing, New Business Development, Marketing Strategy, Strategic Partnerships, Business Development, Strategy, Online Marketing.

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