Lisa Simmons Email & Phone Number

Anchorage, Alaska, United States

- Develop and execute comprehensive marketing and public affairs strategies tailored to the diverse communities and landscapes of Alaska. - Cultivate and maintain strong relationships with local stakeholders, including community leaders, businesses, non-profit organizations, and government agencies, to enhance our brand reputation and community engagement efforts.- Collaborate with internal teams to create engaging programs with the communities we serve. - Identify partnership opportunities and sponsorships that support our brand initiatives and contribute to the overall growth and success of the organization. - Lead the planning and execution of community events and outreach programs that foster meaningful connections with local residents.- Monitor and analyze marketing performance metrics, customer feedback, and market trends to optimize strategies and identify areas for improvement.- Stay informed about industry developments, regulatory changes, and socio-economic trends specific to Alaska, providing insights and recommendations to guide strategic decision-making.-Represent the company at industry conferences and community gatherings to enhance our visibility and establish our presence as a trusted partner in Alaska.

Tacoma, Washington, United States

Tacoma, Washington

I'm proud to work with an amazing team to develop content and create marketing campaigns to reach shippers to Alaska - including digital advertising, collateral, social media and networking events. I also support internal communications through a variety of channels to increase employee engagement and development.

Tacoma, Wa

I managed overall communications and branding, developed marketing strategies and processes for social media, digital marketing, and printed advertising. As the primary communications resource, I owned all website updates, weekly e-newsletter, and the Dimensions Newsletter. I also coordinated office activities, as well as vendors and programs - including the annual scholarship program and BuiltGreen. Overall scope included marketing, communications, community involvement efforts, public relations and the education program.

Seattle, Washington

I focused heavily on PPC advertising and optimization in this role. My focus was to analyze digital campaigns for e-commerce clients across multiple channels with web analytics, competitive data, and industry trends to ensure the best return on e-commerce shopping sites. I partnered with the clients and Account managers to ensure their online catalog was performing with set ROI standards to increase performance and rankings of products on Google, Amazon, Bing, and more.

Seattle, Washington

In this role, I executed paid search campaigns for a variety of clients, created marketing reports and analysis to pin-point trends and opportunities for digital shopping campaigns across many e-commerce platforms (Amazon, Google Shopping, Shopify to name a few). I worked with our marketing and software development team to use the DemandStream software to troubleshoot feed and performance-related issues and ensure the client's online catalog was always up to date.

Seattle, Wa

Great experience with startup software company based out of Seattle, Wa. I worked with industry leaders and first adopters to spread awareness and utilization of a new software application for note-taking and database management. I worked closely with the founders to create social media campaigns that would market to new users as well as managed a company blog via HubSpot for content campaigns, analytics, and trends. On top of organizing software release events, I developed full-rounded marketing and outreach campaigns with other startups and online influencers.

Tacoma, Washington

As the Marketing Coordinator, I managed the funnel between the parent company and all subdivisions for marketing needs. I worked with vendors, Marketing Managers, Branch Managers, District Managers, and Executive team members to produce digital and print materials. I wrote, edited, and distributed email marketing campaigns and materials, as well as reviewed copy and visual effectiveness of design projects. With the number of requests from different sources, I established an organized system to manage a multitude of projects with varying degrees of time and priority levels. During my time, we also adopted a new project management software that I helped implement with peer training and integration support.

Camera operatorvideo editorteleprompter

Master Of Business Administration - Mba

Bachelor Of Science (Bs), Mass Communications/ Journalism

Activities and Societies: Collegiate Outdoor Leadership Program - treasurer, The Jacket Journal - Managing Editor, Theater, KHBU TV.

Semester Study Abroad Program, Spanish

As a student in the Spanish language immersion program, I spent a semester in Granada Spain, living with a small family, studying.