Lisa Simms Email and Phone Number
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Senior Marketing Product, Program and Communications Professional with extensive experience in web/digital product management, communications and content strategy, integrated marketing, creative development, team and agency management. I create customer-centric marketing and content that drives engagement and bottom-line business results for both acquisition and customer-focused efforts. A model of efficient flexibility, my strengths allow me to successfully deliver projects in dynamic, matrixed organizations. • Web Marketing & Channel Management (Content, SEO, UX/IA, Site Optimization)• Digital Experience Development• Content Strategy, Planning & Development • User Analytics & Performance Measurement• Cross-functional Team Collaboration• Agency Management• Integrated Cross-Channel Marketing • Marcom Program & Project Management• Team Development & Management
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Digital Product ManagerWells Fargo Mar 2021 - PresentSan Francisco, California, UsProduct Management of Small Business Merchant Services digital web shopping and evaluation experience, content and functionality through pre-application. Responsible for planning, prioritization, requirements and direction of XD/Agency asset development through implementation. Primary lead for SMB Merchant Services on transition to responsive redesign effort with Digital experience partners. Focused on ongoing incremental site enhancements and management to address research driven customer insights, ensure accuracy and alignment with LOB strategy, as well as digital, legal, risk and compliance policies.
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Marketing Program ManagerWells Fargo Apr 2020 - Jan 2021San Francisco, California, UsAs part of the Consumer Segments team I was responsible for driving the development of a new customer-centric engagement program as a foundation to deepen relationships with our Emerging Affluent customers. I provided strategic and tactical leadership across content, experience and analytic work streams. I powered the digital content strategy and development with an external agency partner to fuel the MVP program launch. I established and managed a multitude of cross-enterprise partnerships that enabled MVP development and cross-program alignment.
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Digital Product ManagerWells Fargo Aug 2019 - Mar 2020San Francisco, California, UsJoined the Digital Client Experience team to support special assignments for WIM (Wealth and Investment Management). Drove the strategy behind a consumer content experience digital efficiency project in order to receive funding and resources. I additionally managed internal team and agency resources through early discovery phases. Additionally, I provided a strategic assessment of the team’s support model across WIM lines of businesses, producing recommendation on work focus and resource alignment. I also assisted with project management of material product content updates across websites to support a product enhancement launch.
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Marketing ManagerWells Fargo Aug 2016 - Jul 2019San Francisco, California, UsLead team of functional digital experts in support of integrated marketing acquisition and engagement campaigns across various lines of businesses. Directed strategy, channel planning, segmentation, and messaging development for key initiatives resulting in 40-70% of marketing attributable AUM. Steered test and learn planning across teams, liaison with Insights and Analytics to align on KPIs and ensure robust measurement support. Powered content strategy, roadmap and development of the campaign content consumption experience, as well as the digital content with internal and external agency resources.
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Digital Marketing ConsultantWells Fargo Oct 2015 - Aug 2016San Francisco, California, UsStrategic development of content marketing, lead nurturing program supporting retirement and investing. Expanded and automated data sources.
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Digital Marketing ConsultantPatelco Credit Union Apr 2015 - Oct 2015Dublin, California, UsDrove communications plan, creative and implementation of multi-channel (DM, EM, Video, Web, Social) member communications effort supporting first phases of digital transformation. I was instrumental in re-building inter-department relations with theTechnology, establishing processes and routines, production and publishing schedules and requirements documentation. Assumed management of internal and external digital creative resources, digital media agency, digital platform, print and promotional vendors. -
Digital Marketing ConsultantWells Fargo May 2014 - Apr 2015San Francisco, California, UsPowered digital channel sales through strategic campaign development and deployment for retirement, brokerage, and health savings account products. Created lead nurturing, content programs to support demand generation efforts.
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Managing Director Content & Client MarketingCharles Schwab & Co. Inc. Jun 2005 - Mar 2014Westlake, Texas, Us• Lead cross-channel content and communications projects (web content, email, targeted online messaging, print, social, etc.). • Direct content strategy and development for cross-channel digital distribution to drive engagement and business results. • Manage web channel efforts, including web content experience development, site redesign and optimization.• Acknowledged for effective collaboration, project delivery, team leadership and talent engagement. -
Senior Manager Digital MarketingCharles Schwab & Co. Inc. Apr 2001 - Jun 2005Westlake, Texas, Us• Developed strategy and plans for external digital marketing in support of firm acquisition efforts. Managed media vendor, drove the creative and digital experience and developed efficacy reporting.• Managed and optimized primary digital client marketing messaging channels: client and prospect home pages, merchandising banners and email newsletter to ~2M clients.
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Digital Marketing ManagerCharles Schwab & Co. Inc. Jan 2000 - Apr 2001Westlake, Texas, Us• Produced over 100 weekly, interactive web events for a Schwab client community. Sourced industry experts, developed interview dialogue, hosted live events and managed all post-event production activities.
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Marketing Communications ManagerHq Global Workplaces 1996 - 1998Se• Managed marketing services, advertising, communications, trade show, public relations and graphic design functions• European franchise marketing liaison -
Program ManagerTrademarketing Inc. 1994 - 1996• Managed retail trade promotion programs and sales incentive fulfillment programs, including creative development of all program materials
Lisa Simms Skills
Lisa Simms Education Details
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California State University - East BayGeneral
Frequently Asked Questions about Lisa Simms
What company does Lisa Simms work for?
Lisa Simms works for Wells Fargo
What is Lisa Simms's role at the current company?
Lisa Simms's current role is Digital Product and Experience Marketing at Wells Fargo.
What is Lisa Simms's email address?
Lisa Simms's email address is li****@****wab.com
What is Lisa Simms's direct phone number?
Lisa Simms's direct phone number is (800) 956*****
What schools did Lisa Simms attend?
Lisa Simms attended California State University - East Bay.
What skills is Lisa Simms known for?
Lisa Simms has skills like Integrated Marketing, Digital Marketing, Analytics, Email Marketing, Management, Direct Marketing, Leadership, Online Marketing, Creative Direction, Marketing Communications, Strategy, Advertising.
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