Lisa Simons Email & Phone Number

Mechanicsville, Virginia, US

• Manages current campaigns and events, including the International Bowl Expo:
• Composes copy for diverse tactics, including emails, social media posts, web and landing pages, white papers, direct marketing content, and newsletters.
• Develops digital marketing plans, analyzing the success and performance of campaigns.
• Acts as a brand ambassador at events such as Bowl Expo.
• Assists in developing a content strategy that encompasses the organization’s goals and aligns with its image.
• Reviews competitor's content and analyzes market trends to identify new content ideas and strategies highlighting products and services.

New York, NY, US

• Partnered with multiple Fortune 500 brands to produce written content for B2B and B2C emails, newsletters, and magazines for an audience of over 375,000.
• Planned content strategy individually and with teams including, Project Managers, External Creative, and Business Partners.
• Produced, reviewed, edited, and improved content for websites, emails, blogs, social media, sales collateral, and marketing materials for 90 accounts.
• Wrote monthly B2B digital magazine copy for an audience of over 70,000, a 5% increase in 2023.
• Produced marketing content including e-blasts and e-newsletters, which showed growth from an average click-through rate of 25% to 30%.

IE

• Collaborated with industry leaders in various sectors including, travel, education, and medical to discuss and strategize best practices for branding, marketing, and sales.
• Crafted, reviewed, edited, & revised copy for company websites, blogs, social media, & marketing materials to ensure the voice of Stride/K-12 was consistently heard.
• Managed team & campaign playbooks, developed engaging content from conception to final production, resulting in high engagement.
• Monitored various website metrics via Adobe Analytics, then strategically used data to develop content improvements, which translated into a homepage growth of 33K for June/July.
• Maximized Search Engine Optimization (SEO) by using top keywords such as “online learning” & “K-12” which accounted for 97.66% of search/page views.
• Steered forward progress for teams, fostered positive communication with stakeholders, & honed writing, verbal, and presentation skills as Project Manager on key campaigns.

Atlanta, GA, US

• Attracted, engaged, and retained consumers through sharing relevant content which utilized email, websites, live videos, print media, and social media, resulting in four million dollars in sales through 2020.
• Strategized content marketing with multiple vendors for product launch campaigns, in order to uphold brand standards, and wrote copy for multiple platforms.
• . Wrote and executed B2B and B2C contracts for multiple groups and businesses.
• Conceptualized, coordinated, and executed an integrated social media strategy, which drove traffic and boosted social media audience growth by 220% in a one-year period.
• Managed multiple projects, promotional, and events-driven campaigns reported analytics, and reviewed results which improved processes.
• Performed A/B testing on headlines/subject lines, which led to an average opening rate improvement.

Bradenton, Florida, US

• Educated multi-ages through on-site & online learning, utilizing teacher team & self-created content, to maximize lessons & adhere to state standards.
• Presented content to students and staff, analyzed student data, submitted reports, & used the information to improve processes, which resulted in more effective learning & better student test scores.

Bachelor Of Science, Communications/Public Relations

Master Of Arts In Teaching, Education/English As A Second Language Endorsement