Lisa Simons Email & Phone Number

Mechanicsville, Virginia, Us

Manages current campaigns and events, including the International Bowl Expo :● Composes copy for diverse tactics, including emails, social media posts, web and landing pages, white papers, direct marketing content, and newsletters. ● Develops digital marketing plans, analyzing the success and performance of campaigns.● Acts as a brand ambassador at events such as Bowl Expo.● Assists in developing a content strategy that encompasses the organization’s goals and aligns with its image.● Reviews competitor's content and analyzes market trends to identify new content ideas and strategies highlighting products and services.● Generates and curates B2B and B2C digital content across multiple platforms.

New York, Ny, Us

● Partnered with multiple Fortune 500 brands to produce written content for B2B and B2C emails, newsletters, and magazines for an audience of over 375,000.● Planned content strategy individually and with teams including, Project Managers, External Creative, and Business Partners.● Produced, reviewed, edited, and improved content for websites, emails, blogs, social media, sales collateral, and marketing materials for 90 accounts.● Wrote monthly B2B digital magazine copy for an audience of over 70,000, a 5% increase in 2023. ● Produced marketing content including e-blasts and e-newsletters, which showed growth from an average click-through rate of 25% to 30%.

Ie

● Collaborated with industry leaders in various sectors including, travel, education, and medical to discuss and strategize best practices for branding, marketing, and sales.● Crafted, reviewed, edited, & revised copy for company websites, blogs, social media, & marketing materials to ensure the voice of Stride/K-12 was consistently heard.● Managed team & campaign playbooks, developed engaging content from conception to final production, resulting in high engagement.● Monitored various website metrics via Adobe Analytics, then strategically used data to develop content improvements, which translated into a homepage growth of 33K for June/July.● Maximized Search Engine Optimization (SEO) by using top keywords such as “online learning” & “K-12” which accounted for 97.66% of search/page views.● Steered forward progress for teams, fostered positive communication with stakeholders, & honed writing, verbal, and presentation skills as Project Manager on key campaigns.

Atlanta, Ga, Us

● Attracted, engaged, and retained consumers through sharing relevant content which utilized email, websites, live videos, print media, and social media, resulting in four million dollars in sales through 2020. ● Strategized content marketing with multiple vendors for product launch campaigns, in order to uphold brand standards, and wrote copy for multiple platforms.●. Wrote and executed B2B and B2C contracts for multiple groups and businesses.● Conceptualized, coordinated, and executed an integrated social media strategy, which drove traffic and boosted social media audience growth by 220% in a one-year period. ● Managed multiple projects, promotional, and events-driven campaigns reported analytics, and reviewed results which improved processes. ● Performed A/B testing on headlines/subject lines, which led to an average opening rate improvement.

Bradenton, Florida, Us

● Educated multi-ages through on-site & online learning, utilizing teacher team & self-created content, to maximize lessons & adhere to state standards.● Presented content to students and staff, analyzed student data, submitted reports, & used the information to improve processes, which resulted in more effective learning & better student test scores.

Bachelor Of Science, Communications/Public Relations

Master Of Arts In Teaching, Education/English As A Second Language Endorsement