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"In 2019 when we first launched myDRIVESCHOOL® I thought we'd developed a pretty cool game to teach people how to drive, 5 years later I realise we've created SO much more. Having a driver's licence is more than an ID card - it's independence, social inclusion, employability and freedom". Being a Founder, using technology to disrupt an entire industry has been an amazing learning experience, and I've loved (nearly) every minute of it. I grew up in and around motorsport - and despite leaving Australia in 1996 to escape the industry, I accidentally ended up working for one of the largest motorsport companies in the world in the UK. I use the 20+ years experience in the industry, knowledge and networks to do something that, to me, matters more than going around and around in circles fast (no offence intended). Motorsport is about entertainment, and designing and developing products and services, for eventual mainstream use. This is where myDRIVESCHOOL® was born, we designed/developed similar technologies /methodologies used to train race drivers, to train all road users. Learning to drive should be open to all, safe for all and fun for all, and we want students to make their mistakes online NOT on-road. In a blind randomised test, myDRIVESCHOOL® students rated 48% more competent and 17% less anxious. The program has been described as "potentially the best road safety initiative since the 3 point safety belt", by automotive stalwart Paul Gover. Been reviewed on Today Show, Channel 9 News, Sunrise (Channel 7), Herald Sun, etc. 2019 - Won Australasian Serious Games Congress (highest score in the history of the event)2020 - Classified as an Assistive Technology for Specialised Driver Training2021 - Recommended in Victorian Parliamentary Inquiry; Registered NFP "Road Safety MATTERS"2022 - Remarkable (Disability Tech Accelerator), Peoples Choice Award, Pause Award - "Wish I'd Done That"2023 - Young Driver Focus (UK), Boosting Female Founders grant; National Road Safety Action Grant
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Ceo And FounderMydriveschool®Melbourne, Vic, Au -
Ceo/FounderMydriveschool® Sep 2012 - PresentMelbourne, Vic, AumyDRIVESCHOOL® is an award winning online road safety education program, combining simulation, gaming and AI to teach people how to drive online. It's fun, safe & it works - our users rated 48% more competent and 17% less anxious. -
Ceo / FounderRoad Safety Matters Ltd (Nfp) Jun 2021 - PresentRoad Safety MATTERS is an Australian Charities & Not For Profit Charity (ACNC) registered, established in 2021 to provide road safety education/training to at-risk and vulnerable youth in regional/remote areas. Our objective is to create a digital assets library, including video tutorials, podcasts, research and directories - all things 'road safety'. We will partner with community groups to develop bespoke online training programs for vulnerable user groups - with a focus on regional/remote.
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Founder & CeoAustralian Motorsport Show Sep 2002 - Aug 2006Creator of the Australian Motorsport Show 2003-2005 held annually at the Royal Exhibition Building in Melbourne. Public and Trade exhibition covering all aspects of motorsport from F1 to karts, V8's to drags, rally and every discipline inbetween, including education, careers and trade suppliers. Sold event in 2006.
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Business Development ManagerSkaife Racing Pty Ltd Jan 2000 - Aug 2002Management of all off-track business activities - including driver training days 'Driveability'; driver management, sponsor relations, merchandise, branding & partnership opportunities.
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Founder & CeoRace Relations Motorsport Recruitment 1998 - 2000Started the first motorsport specific recruitment agency in UK recruiting for positions ranging from Aerodynamicists to Truck Drivers and anything inbetween. Clients included F1, BTCC, Rally and other professional motorsport teams/companies across Europe.
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Honda Btcc Account ManagerProdrive Dec 1996 - Nov 1997Banbury, Oxon, GbManaging client relations, PR, driver management, team hospitality, uniform, corporate events, etc. for major BTCC team. -
Account ManagerDynamo Jan 1996 - Dec 1996Account management & creative services for below the line marketing agency
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DirectorKaboodle Promotions Pty Ltd 1994 - 1996My first company - designing, developing products/ranges of merchandise for motorsport clients. Marketing and sales at all motorsport events nationally.
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Promotions/Merchandising ManagerGibson Motorsport 1991 - 1994Responsible for design, manufacture and sales of merchandise and memorabilia for the race team. Assisted Marketing Director with sponsorship and client management.
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Account ExecutiveGeorge Patterson Partners 1989 - 1990Account service role working on Nissan Australia and CAMS (Confederation of Australian Motorsport)
Lisa Skaife Skills
Frequently Asked Questions about Lisa Skaife
What company does Lisa Skaife work for?
Lisa Skaife works for Mydriveschool®
What is Lisa Skaife's role at the current company?
Lisa Skaife's current role is CEO and Founder.
What is Lisa Skaife's email address?
Lisa Skaife's email address is li****@****.com.au
What is Lisa Skaife's direct phone number?
Lisa Skaife's direct phone number is +614195*****
What are some of Lisa Skaife's interests?
Lisa Skaife has interest in Animal Welfare, Children, Education, Economic Empowerment.
What skills is Lisa Skaife known for?
Lisa Skaife has skills like Sponsorship, Business Development, Marketing Strategy, Motorsports, New Business Development, Marketing Communications, Business Strategy, Brand Development, Marketing Management, Strategy, Business Planning, Marketing.
Who are Lisa Skaife's colleagues?
Lisa Skaife's colleagues are Tyler Lewis, Stuart Gebbie, Daniel Taklis.
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