Lisa Messina Email & Phone Number

Orlando, Florida, Us

Dallas, Texas, Us

Dallas, Texas, Us

Dallas, Texas, Us

Las Vegas, Nv, Us

Las Vegas, Nv, Us

Las Vegas, Nv, Us

Mclean, Virginia, Us

Mclean, Va, Us

I led a team of experienced Hilton Worldwide sales directors who manage key group intermediary customers to achieve annual revenue goals while delivering exceptional group and meeting experiences at our hotels globally. As a team, my account directors, hotel leaders, colleagues from other disciplines and I negotiate and activate global partnership agreements to drive market share and revenue for all 14 brands and 5,000+ hotels. I am a critical member of a leadership team who creates and executes strategies that support driving market share to Hilton and strengthening customer relationships. We work to identify efficiencies and opportunities for improvement in the customer journey and group booking process which includes reviewing new and emerging technologies that support this objective.

Folsom, California, Us

At ConferenceDirect, I was responsible for driving brand recognition and awareness for the company to customers, partners and recruitment candidates in order to support new business development, strategic partnerships and associate recruitment. I was also responsible for growing the global supplier program by building and managing relationships with hotel brands and convention and visitors bureaus to develop strategic partnerships, preferred agreements and standard contracts that support our associates and customers. I developed, sourced, sold sponsorship, marketed and executed 7 – 10 customer-facing events that supported business development and connections between our supplier community, customers and ConferenceDirect Associates. Finally, I was the Associate Publisher of MeetingMentor magazine which included developing media kits, selling advertising, overseeing staff including Editors and contributors, and managing circulation all in support of increasing ConferenceDirect's brand recognition as an authority in the meeting solution space.

Mclean, Va, Us

Led 60 person sales and marketing cluster operation for 6 key assets/3 brands for Hilton: Hilton Chicago, Palmer House, The Drake, Conrad Chicago, Hilton O’Hare and Embassy SuitesDirect report to Regional Vice President of Sales with responsibility to Area Vice Presidentand 6 General Managers for developing strategies to achieve revenue forecasts and EBIDTAManaged and communicated hotel strategies to ownership groups and corporate executives Directed sales and marketing activities to achieve $420+million in budgeted revenue annuallyWorked in tandem with Revenue Management cluster on marketing, pricing and strategies to achieve targetsWorked closely with the Chicago Convention & Tourism Board to market and sell the destinationCreated marketing for repositioning of Palmer House at conclusion of $170 million restoration

Mclean, Va, Us

Led sales, catering and event services teams in 16 hotels, 110 team membersDirected sales and marketing activities to achieve $155+ million in room revenue annuallyLed catering sales and service efforts on $25m in annual banquet revenuesWorked in tandem with Regional Revenue Managers in hotel pricing and positioningLed presentations to prospective owners for new hotel projects in the regionSupported Regional Vice President in execution of critical path for two major convention projectsActively recruited, hired and trained sales managerial team membersActive member of corporate recruiting team on college campuses and LIT Corporate LiaisonAchieved 113.8% of 2006 annual budget

Amsterdam, Noord Holland, Nl

Led group sales team of 12 managers in sales complex for Hilton Washington & Capital HiltonAchieved $72m annual group booking goalDirected daily sales operation from lead administration to new business developmentResponsible for group forecasting and pricing for both hotelsSupported Director of Marketing in leading Business Travel Sales and International Tour & TravelRecruited, hired and trained sales managers from key competitors Directly managed association and union markets during sales vacanciesDeveloped and executed annual business plan objectives along with Area Director of MarketingWorked directly with senior executive committee team to improve loyalty scoresBeta hotel for iSAP - Integrated System for Availability and PricingBeta hotel for First Touch - Lead Administration Program

Chicago, Il, Us

ADOS for 1 year; then promoted to Director of Sales

Us

Us

Mclean, Va, Us

Wyndham Garden Inn - Newark Airport (Director of Sales); Wyndham Garden Inn - Overland Park (Director of Sales); Wyndham Garden Inn - Midtown Atlanta (Sales Manager); Wyndham Garden Inn Waltham, MA (Opening Task Force Team Member); Wyndham Garden Inn - Orange County - Costa Mesa (Sales Management Intern)

Bachelor Of Science, Hotel Administration

Conrad Hilton School Of Hospitality Management