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The hospitality industry has had my heart from the start. Since a young age, I worked hard to gain experiences that would allow me to grow in this industry. I also focused on attending a university with a highly reputable program that would set me up for success upon graduation. Since that time, I have built a successful career in hospitality with specific focus in hotel sales and marketing spanning 25+ years. Hospitality is in my blood. I get the most enjoyment from a role that allows me to train and develop people to achieve their goals and provide exceptional experiences to our customers. I like seeing people happy and thriving. I enjoy working collaboratively with colleagues on projects that are going to take our company to the next level. It is refreshing to have an opportunity to share my perspective and experience in these situations, but also learn from another team member. Growth and change is critical to keeping me engaged. And finally, it has to be fun! I'm an all-in kind of employee so spending the time and energy I do on any job needs to not only provide a sense of a achievement, but be a pleasant experience and include people who are positive and good to be around.
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Chief Sales OfficerVisit Orlando Aug 2024 - PresentOrlando, Florida, Us -
International Board Of DirectorsMeeting Professionals International Jan 2022 - PresentDallas, Texas, Us -
Committee For Anti-Human Trafficking - Board LiaisonMeeting Professionals International Jan 2022 - PresentDallas, Texas, Us -
Foundation - Global Board Of Trustees, Us CouncilMeeting Professionals International Jan 2019 - Jan 2022Dallas, Texas, Us -
Chief Sales OfficerLas Vegas Convention And Visitors Authority - Lvcva Sep 2022 - Aug 2024Las Vegas, Nv, Us -
Senior Vice President Of SalesCaesars Entertainment, Inc. Jan 2022 - Aug 2022Las Vegas, Nv, Us -
Vice President Of SalesCaesars Entertainment, Inc. Mar 2018 - Jan 2022Las Vegas, Nv, Us -
Board MemberHsmai Jan 2019 - Jan 2022Mclean, Virginia, Us -
Executive Director, Group Sales - Intermediary AccountsHilton Worldwide May 2016 - Feb 2018Mclean, Va, UsI led a team of experienced Hilton Worldwide sales directors who manage key group intermediary customers to achieve annual revenue goals while delivering exceptional group and meeting experiences at our hotels globally. As a team, my account directors, hotel leaders, colleagues from other disciplines and I negotiate and activate global partnership agreements to drive market share and revenue for all 14 brands and 5,000+ hotels. I am a critical member of a leadership team who creates and executes strategies that support driving market share to Hilton and strengthening customer relationships. We work to identify efficiencies and opportunities for improvement in the customer journey and group booking process which includes reviewing new and emerging technologies that support this objective. -
Chief Marketing OfficerConferencedirect Jan 2011 - May 2016Folsom, California, UsAt ConferenceDirect, I was responsible for driving brand recognition and awareness for the company to customers, partners and recruitment candidates in order to support new business development, strategic partnerships and associate recruitment. I was also responsible for growing the global supplier program by building and managing relationships with hotel brands and convention and visitors bureaus to develop strategic partnerships, preferred agreements and standard contracts that support our associates and customers. I developed, sourced, sold sponsorship, marketed and executed 7 – 10 customer-facing events that supported business development and connections between our supplier community, customers and ConferenceDirect Associates. Finally, I was the Associate Publisher of MeetingMentor magazine which included developing media kits, selling advertising, overseeing staff including Editors and contributors, and managing circulation all in support of increasing ConferenceDirect's brand recognition as an authority in the meeting solution space. -
Area Director Of Sales & Marketing - Hiltons Of Chicago Sales ComplexHilton Worldwide Sep 2007 - Nov 2010Mclean, Va, UsLed 60 person sales and marketing cluster operation for 6 key assets/3 brands for Hilton: Hilton Chicago, Palmer House, The Drake, Conrad Chicago, Hilton O’Hare and Embassy SuitesDirect report to Regional Vice President of Sales with responsibility to Area Vice Presidentand 6 General Managers for developing strategies to achieve revenue forecasts and EBIDTAManaged and communicated hotel strategies to ownership groups and corporate executives Directed sales and marketing activities to achieve $420+million in budgeted revenue annuallyWorked in tandem with Revenue Management cluster on marketing, pricing and strategies to achieve targetsWorked closely with the Chicago Convention & Tourism Board to market and sell the destinationCreated marketing for repositioning of Palmer House at conclusion of $170 million restoration -
Regional Director Of Sales & Marketing, Southeast U.S. RegionHilton Worldwide Nov 2004 - Sep 2007Mclean, Va, UsLed sales, catering and event services teams in 16 hotels, 110 team membersDirected sales and marketing activities to achieve $155+ million in room revenue annuallyLed catering sales and service efforts on $25m in annual banquet revenuesWorked in tandem with Regional Revenue Managers in hotel pricing and positioningLed presentations to prospective owners for new hotel projects in the regionSupported Regional Vice President in execution of critical path for two major convention projectsActively recruited, hired and trained sales managerial team membersActive member of corporate recruiting team on college campuses and LIT Corporate LiaisonAchieved 113.8% of 2006 annual budget -
Director Of Sales - Hiltons Of Washington, D.C. Sales ComplexHilton Worldwide Aug 2003 - Nov 2004Amsterdam, Noord Holland, NlLed group sales team of 12 managers in sales complex for Hilton Washington & Capital HiltonAchieved $72m annual group booking goalDirected daily sales operation from lead administration to new business developmentResponsible for group forecasting and pricing for both hotelsSupported Director of Marketing in leading Business Travel Sales and International Tour & TravelRecruited, hired and trained sales managers from key competitors Directly managed association and union markets during sales vacanciesDeveloped and executed annual business plan objectives along with Area Director of MarketingWorked directly with senior executive committee team to improve loyalty scoresBeta hotel for iSAP - Integrated System for Availability and PricingBeta hotel for First Touch - Lead Administration Program -
Director Of Sales - Hyatt Capitol HillHyatt Hotels Corporation Jun 2001 - Aug 2003Chicago, Il, UsADOS for 1 year; then promoted to Director of Sales -
General Manager - Summerfield Suites Plymouth MeetingWyndham International Sep 2000 - Jun 2001Us -
Director Of Sales - Summerfield Suites Plymouth MeetingWyndham International Sep 1999 - Sep 2000Us -
Assistant Director Of Sales - Hilton East BrunswickHilton Worldwide Dec 1998 - Sep 1999Mclean, Va, Us -
Director Of SalesWyndham Hotels Jan 1994 - 1998Wyndham Garden Inn - Newark Airport (Director of Sales); Wyndham Garden Inn - Overland Park (Director of Sales); Wyndham Garden Inn - Midtown Atlanta (Sales Manager); Wyndham Garden Inn Waltham, MA (Opening Task Force Team Member); Wyndham Garden Inn - Orange County - Costa Mesa (Sales Management Intern)
Lisa Messina Skills
Lisa Messina Education Details
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Cornell UniversityHotel Administration -
University Of HoustonConrad Hilton School Of Hospitality Management
Frequently Asked Questions about Lisa Messina
What company does Lisa Messina work for?
Lisa Messina works for Visit Orlando
What is Lisa Messina's role at the current company?
Lisa Messina's current role is Chief Sales Officer - Visit Orlando.
What is Lisa Messina's email address?
Lisa Messina's email address is lm****@****ars.com
What is Lisa Messina's direct phone number?
Lisa Messina's direct phone number is +170276*****
What schools did Lisa Messina attend?
Lisa Messina attended Cornell University, University Of Houston.
What skills is Lisa Messina known for?
Lisa Messina has skills like Hospitality Management, Hospitality Industry, Revenue Analysis, Event Management, Meeting Planning, Hotel Management, Event Planning.
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